GrowthBook is a feature management and experimentation platform designed to help teams optimize their product development and deployment processes. It enables users to conduct A/B testing and roll out features with precision, supporting data-driven decision-making and enhancing user experiences. GrowthBook offers flexibility through its open-source framework, allowing integration with various data sources and customization to fit specific business needs. The platform emphasizes ease of use, enabling non-technical users to manage feature flags and conduct experiments effectively.