Fit Analytics, now known as Sizefox (accessible at https://sizefox.com), is a company dedicated to solving sizing issues in the fashion and apparel industry. Sizefox provides a suite of tools and technologies designed to make online shopping more accurate and satisfying for consumers while helping retailers reduce returns and increase conversions. Their platform uses machine learning and data analytics to recommend the best fitting clothes based on individual shopper's sizes and preferences. By integrating their solutions, retailers can offer a more personalized shopping experience, minimizing the challenge of size-related uncertainty and optimizing their inventory management.