Conductrics is a technology company that specializes in providing tools for A/B testing, optimization, and personalization. Their platform is designed to help businesses enhance user experiences by delivering tailored content and offers through adaptive decision-making technology. Conductrics combines machine learning algorithms with rule-based decision-making, allowing users to experiment and optimize in real-time across web, mobile, and other digital platforms. The company's solutions are aimed at marketers, product teams, and developers looking to improve customer engagement and conversion rates by leveraging data-driven insights.