I use Adjust to track game events and advertising campaigns, and I like how it helps in optimizing lifecycle marketing. I find it quite easy to set up; I just create an application on Adjust to get the ID, then import the Adjust plugin and drag the initialized Adjust prefab onto the scene. I switched from Firebase to Adjust because I needed a more in-depth tracking platform. I would definitely recommend Adjust; I gave it a 10 out of 10.
I like Adjust for its reliable attribution and clean UA reporting. It reduces data discrepancies, improves campaign optimization, and makes performance tracking faster and more consistent across networks. I appreciate the accurate attribution, clear reporting, and easy integration with major ad networks for day-to-day UA optimization. Additionally, I find Adjust's solution more cost-effective and backed by a better supporting ecosystem compared to Appsflyer. The SDK integration is straightforward, although a bit of extra time is needed for advanced event mapping and network setup.
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