--- title: Zoey Reviews meta_title: 'Zoey Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 47 reviews by the users' company size, role or industry to find out how Zoey works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 47 scale: '5' date_modified: '2026-11-11' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Zoey Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend Zoey's exceptional customer support, consistently providing quick responses and tailored solutions for their needs. (9 mentions)
Users praise the ease of use of Zoey, enjoying seamless integration and efficient customization throughout their experience. (8 mentions)
Users commend the excellent customer service of Zoey, praising quick responses and effective solutions from the support team. (5 mentions)
Users value the extensive customizability of Zoey, especially in product attributes and design editing. (5 mentions)
Users value the highly customizable options of Zoey, enabling tailored solutions for diverse business needs. (4 mentions)
Users find poor customer support a significant drawback, hindering their experience with Zoey and problem resolution. (3 mentions)
Users find Zoey expensive, noting the cost compared to rivals with less third-party software support. (2 mentions)
Users find the complex implementation process challenging, especially if they join the project mid-way without prior context. (1 mentions)
Users wish for more flexibility in integrating third party apps, highlighting integration issues with Zoey. (1 mentions)
Users find the limited customization options in Zoey challenging, though implementation is generally smoother than other software. (1 mentions)

5 Pros or Advantages of Zoey

1. Customer Support
Users commend Zoey's exceptional customer support, consistently providing quick responses and tailored solutions for their needs.
See 9 mentions

See Related User Reviews

AC

Anthony C.

4.0/5

"Zoey Enhances B2B E-Commerce with Seamless Features"

What do you like about Zoey?

I really appreciate Zoey's fully native B2B functionality, which means I don't have to deal with patchwork apps, and it cuts down on compatibility iss

Michael K.
MK

Michael K.

Small-Business (50 or fewer emp.)

4.5/5

"Great for where we're at, great for where we're going."

What do you like about Zoey?

Customer portal, support team, and customizability on the backend. I appreciate the continued growth of the platform. Customer support and ticketing

2. Ease of Use
Users praise the ease of use of Zoey, enjoying seamless integration and efficient customization throughout their experience.
See 8 mentions

See Related User Reviews

AC

Anthony C.

4.0/5

"Zoey Enhances B2B E-Commerce with Seamless Features"

What do you like about Zoey?

I really appreciate Zoey's fully native B2B functionality, which means I don't have to deal with patchwork apps, and it cuts down on compatibility iss

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Highly Customizable and Easy to Design"

What do you like about Zoey?

How customizable everything is, especially Product Attributes. Further, the ease of editing designs of the user facing side is great.

3. Customer Service
Users commend the excellent customer service of Zoey, praising quick responses and effective solutions from the support team.
See 5 mentions

See Related User Reviews

AC

Anthony C.

4.0/5

"Zoey Enhances B2B E-Commerce with Seamless Features"

What do you like about Zoey?

I really appreciate Zoey's fully native B2B functionality, which means I don't have to deal with patchwork apps, and it cuts down on compatibility iss

Michael K.
MK

Michael K.

Small-Business (50 or fewer emp.)

4.5/5

"Great for where we're at, great for where we're going."

What do you like about Zoey?

Customer portal, support team, and customizability on the backend. I appreciate the continued growth of the platform. Customer support and ticketing

4. Customizability
Users value the extensive customizability of Zoey, especially in product attributes and design editing.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Highly Customizable and Easy to Design"

What do you like about Zoey?

How customizable everything is, especially Product Attributes. Further, the ease of editing designs of the user facing side is great.

Michael K.
MK

Michael K.

Small-Business (50 or fewer emp.)

4.5/5

"Great for where we're at, great for where we're going."

What do you like about Zoey?

Customer portal, support team, and customizability on the backend. I appreciate the continued growth of the platform. Customer support and ticketing

5. Customization Options
Users value the highly customizable options of Zoey, enabling tailored solutions for diverse business needs.
See 4 mentions

See Related User Reviews

GS

Goncalo S.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive and Feature-Rich software"

What do you like about Zoey?

Intuitive and functional interface, with clear documentation. Very responsive and friendly customer support via tickets. Easy to create customer-spe

Vikas B.
VB

Vikas B.

Mid-Market (51-1000 emp.)

4.5/5

"customizable solutions available if u want."

What do you like about Zoey?

highly customizable software with variable number of customers and need of the client.

5 Cons or Disadvantages of Zoey

1. Poor Customer Support
Users find poor customer support a significant drawback, hindering their experience with Zoey and problem resolution.
See 3 mentions

See Related User Reviews

Vikas B.
VB

Vikas B.

Mid-Market (51-1000 emp.)

4.5/5

"customizable solutions available if u want."

What do you dislike about Zoey?

comparatively costly than their rivals with lesser support for third party softwares.

Verified User
U

Verified User

Enterprise (> 1000 emp.)

3.5/5

"Zoey Recommendation"

What do you dislike about Zoey?

Could use easier access to customer support through the options offered as well as troubleshooting problems online.

2. Expensive
Users find Zoey expensive, noting the cost compared to rivals with less third-party software support.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Highly Customizable and Easy to Design"

What do you dislike about Zoey?

I can't think of anything other than possibly cost—but, this is a powerful platform with highly tailored solutions.

Vikas B.
VB

Vikas B.

Mid-Market (51-1000 emp.)

4.5/5

"customizable solutions available if u want."

What do you dislike about Zoey?

comparatively costly than their rivals with lesser support for third party softwares.

3. Complex Implementation
Users find the complex implementation process challenging, especially if they join the project mid-way without prior context.
See 1 mentions

See Related User Reviews

Michael K.
MK

Michael K.

Small-Business (50 or fewer emp.)

4.5/5

"Great for where we're at, great for where we're going."

What do you dislike about Zoey?

Web design is limited now. It's getting better. Implementation was challenging, but I also came on board after it had begun, so I missed many of the i

4. Integration Issues
Users wish for more flexibility in integrating third party apps, highlighting integration issues with Zoey.
See 1 mentions

See Related User Reviews

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Zoey - What a Great Software!!"

What do you dislike about Zoey?

Just I wish it had more flexibility in integrating third party apps.

5. Limited Customization
Users find the limited customization options in Zoey challenging, though implementation is generally smoother than other software.
See 1 mentions

See Related User Reviews

Michael K.
MK

Michael K.

Small-Business (50 or fewer emp.)

4.5/5

"Great for where we're at, great for where we're going."

What do you dislike about Zoey?

Web design is limited now. It's getting better. Implementation was challenging, but I also came on board after it had begun, so I missed many of the i

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Zoey Reviews (47)

Reviews

Zoey Reviews (47)

4.5
47 reviews
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Giancarlo A.
GA
Giancarlo A.
Digital Platforms Manager South America
Enterprise (> 1000 emp.)
"Zoey gives you freedom to create b2b stores with very low technical knowledge required"
5/5
What do you like best about Zoey?

- Low/no code platform

- Prices are very accessible

- Zoey support team quickly replies to tickets

- Lots of configurations depending on what you need

- Focused on B2B Review collected by and hosted on G2.com.

What do you dislike about Zoey?

- Sometimes the feature queue is a bit high

- Lacking integration with payment methods/companies in South America Review collected by and hosted on G2.com.

Response from Joshua O'Connell of Zoey

Thank you so much Giancarlo for the review! We'll continue to work away at the feature queue and continue to make Zoey an even stronger platform for the future. In the meantime, we very much appreciate your business, and look forward to our continued mutual success!

JD
JULIA D.
Wholesale Operations
Small-Business (50 or fewer emp.)
Originally submitted 11/11/2022
"Very user friendly wholesale marketplace platform for B2B"
5/5
What do you like best about Zoey?

Very responsive support team, a real person emails you back and helps you until the problem is resolved. Review collected by and hosted on G2.com.

What do you dislike about Zoey?

Need to flush cache, or reindex in order to see immediate changes... I use this to "check my work". Review collected by and hosted on G2.com.

Hannah T.
HT
Hannah T.
General Manager
Small-Business (50 or fewer emp.)
"Flexible and Affordable Software with Great Support"
5/5
What do you like best about Zoey?

The Zoey support team has been able to help us solve every problem and every feature request we've had very promptly and thoroughly. Review collected by and hosted on G2.com.

What do you dislike about Zoey?

It took a while to sort out where some of the settings and attributes were, but the structure and layout made sense once we found them. Review collected by and hosted on G2.com.

David D.
DD
David D.
Partners & Programs Manager
Small-Business (50 or fewer emp.)
"Feature Rich, Constantly Improving, Great Customer Service"
5/5
What do you like best about Zoey?

Zoey has a ton of features including customizations that allow you to tailor your B2B to your business. Zoey is constantly improving and adding features, and they are very responsive to Customer Service inquiries even adding new features where needed. Review collected by and hosted on G2.com.

What do you dislike about Zoey?

There is honestly not a lot I don't like about Zoey. Store credits are a bit clunky to use, but as mentioned above, they are working to improve that this year because they are constantly working to improve. Review collected by and hosted on G2.com.

Response from Joshua O'Connell of Zoey

Thank you David for leaving your feedback! We continually strive to improve Zoey, and listen to our customers on what areas could be improved. We look forward to continuing to evolve to make Zoey easier to operate!

Erik L.
EL
Erik L.
CIO
Small-Business (50 or fewer emp.)
"Zoey is great"
4/5
What do you like best about Zoey?

The people are very helpful. It has helped us move all of our orders from us entering to the customers ordering online.

They are constantly making improvements to their featureset and especially their api. Review collected by and hosted on G2.com.

What do you dislike about Zoey?

It's built off an older system in the background so some integration is a bit tricky. But they have been improving that experience and I can work with it quite well now. Review collected by and hosted on G2.com.

Response from Joshua O'Connell of Zoey

Thanks Erik for the review, and the continued support of Zoey! We're upbeat about our new REST APIs and their ability to make linking systems easier, and we continue to flesh out the endpoints available. We're also still developing and launching other data integration opportunities, like Webhooks and data mapping tools to pull from sources like Google Sheets and Dropbox.

See how Zoey improved
Verified User in Packaging and Containers
AP
Verified User in Packaging and Containers
Small-Business (50 or fewer emp.)
"Very user-friendly"
5/5
What do you like best about Zoey?

The site is very user-friendly. Support time is fast and they are very knowledgeable about their product, unlike some other companies. Review collected by and hosted on G2.com.

What do you dislike about Zoey?

It can be a little daunting when you first start setting it up. Review collected by and hosted on G2.com.

Response from Joshua O'Connell of Zoey

Thank you for your review! We're glad you have been able to leverage Zoey to acquire business. We're continuing to look at how to make getting started easier, and recently launched our Welcome portal as a step towards making onboarding easier - we'll continue to work on that over time as well.

See how Zoey improved
Verified User in Wholesale
AW
Verified User in Wholesale
Small-Business (50 or fewer emp.)
"Zoey is a viable system for our business"
3.5/5
What do you like best about Zoey?

I like that we can log in to a computer or from our iPad to utilize the application. This makes it remote for us to take orders while visiting customers in the field. Review collected by and hosted on G2.com.

What do you dislike about Zoey?

I do not like that the iPad version only shows orders written on that iPad and all of the features available in Zoey are not available on the iPad version. Review collected by and hosted on G2.com.

Response from Joshua O'Connell of Zoey

Thank you for your review! We're happy to report that with version 3.0 of our app for iOS and iPad, you can sync Orders, Quotes and Drafts created by the customer, an internal user on Zoey Admin or the app. We hope you'll check out the new version and share your feedback!

Matt G.
MG
Matt G.
President
Small-Business (50 or fewer emp.)
"Best B2B Software"
5/5
What do you like best about Zoey?

It's function while not being overly cumbersome. Implementation was easy and service is outstanding. Review collected by and hosted on G2.com.

What do you dislike about Zoey?

We're happy with everything so far. Nothing. We're happy with everything about the product so far and there is nothing we're wishing to be different at this time. Review collected by and hosted on G2.com.

Response from Joshua O'Connell of Zoey

Thank you Matt for leaving a review, and being a customer! We're happy to help you provide a customized resource for your retailers.

Verified User in Automotive
AA
Verified User in Automotive
Small-Business (50 or fewer emp.)
"Zoey - Incredible support, growing company and big ambitions. Focus is on B2B however."
3/5
What do you like best about Zoey?

The platform is great but the service is where they really shine. Despite being an ever growing company, they are still able to provide a stellar level of customer support whenever we need it. Review collected by and hosted on G2.com.

What do you dislike about Zoey?

Focus has shifted to B2B from B2C, which no longer is the best choice for my company. Promises and goals that were present when the company launched are no longer valid as the direction has changed, so while the system was well suited for my business when we first signed up it has evolved in a direction that is less so. Drag and Drop design tools still need a lot of work. Review collected by and hosted on G2.com.

Response from Joshua O'Connell of Zoey

Thank you for leaving a review! We have indeed put our focus on the B2B eCommerce in recent years, and we realize for some of our earlier customers that may not be ideal. We have maintained features built before that switch to ensure our long-term customers continue to have what they have come to expect, while future development does remain primarily on the B2B feature set.

MR
Mark R.
Senior Account Manager
Small-Business (50 or fewer emp.)
"Mark's Zoey Review"
3.5/5
What do you like best about Zoey?

I like the integration of showing how many units are available to the customer. Review collected by and hosted on G2.com.

What do you dislike about Zoey?

I don't like that there is so much difference between the app and desktop versions. Review collected by and hosted on G2.com.

Response from Joshua O'Connell of Zoey

Hi Mark - thanks for taking the time out to review our solution! We will be continuing to work to bring more of the feature set from the desktop version to the app, prioritizing ones that our customers and their buyers are most reliant on. Keep an eye out for future updates as we go!
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