Yespo Оmnichannel CDP Reviews & Product Details

Yespo is about an incredible amount of opportunities for both beginners and specialists in marketing. First, we fell in love with the segmentation process: the system allows us to segment customers in the way we need (there are dozens of options). Second, Yespo has wonderful tracking tools (we track the necessary clients’ actions on the website). Third, we can easily develop and implement any workflow, sometimes with the help of customer support (we have never seen a more qualified team!). We set up journeys once and now the Yespo system automatically reaches our user segments. It’s so convenient! Review collected by and hosted on G2.com.

Yespo moderates all email campaigns due to its anti-spam policy. It takes some time but luckily quite a bit. Review collected by and hosted on G2.com.

All our marketing is based on the Yespo platform. First, we analyze the true needs of our clients by gathering data on them (Yespo creates profiles for each person). Second, we segment our audience using the collected data. There are numerous ways how to do that. We especially find useful an embedded RFM segmentation. Third, we launched automated workflows, which allow sending out messages without our involvement: the user gets notifications after certain events. Ready-made marketing campaigns simplify our work a lot. Review collected by and hosted on G2.com.

I personally dislike email moderation. But I also understand that it's good for our deliverability. Review collected by and hosted on G2.com.