The platform allows me to optimize our business profile listing and make necessary operational changes if necessary. The platform shows how much our business appeared on Yelp (the number of times your listings appeared in search results and as an ad), how many user views (the number of times your listing was viewed), and how many customers leads (the number of times a Yelp user interacted with your listing). It shows my business' organic and paid ads performance which assists me in making business decisions. Review collected by and hosted on G2.com.
I love the interface of Yelp and how simple it is to navigate around the platform. The menus are neatly arranged on the sidebar and doesn't have confusing sub-menus. It provides a high level metric overview of the ad spend, impression, clicks, Click through rate, cost per click, and what period you'd like to see. The table only provides a great summary per location. This is extremely helpful especially for those who manage multiple locations. I also like how you can see Review and Ratings performance month-over-month Review collected by and hosted on G2.com.



