Wyllo Pricing Overview

Wyllo does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

Wyllo's pricing is best suited for small to mid-market ecommerce merchants, particularly those on Shopify or BigCommerce, selling high-value or fraud-prone goods. G2 reviewers span industries including retail, consumer goods, luxury goods, health and wellness, consumer electronics, and apparel, with small businesses representing the dominant segment. The pay-as-you-go model appeals to merchants with variable order volumes who want cost tied to usage. The chargeback guarantee tier is especially well-matched for businesses shipping high-AOV orders where a single fraudulent transaction causes significant loss. Mid-market reviewers in consumer goods and apparel also report strong ROI from reduced manual review overhead and integration with existing payment processors.

Wyllo does not offer a permanent free tier, but a free trial is available for evaluation. Wyllo's two paid tiers are both pay-as-you-go. The entry-level NoFraud Protection tier delivers real-time pass/fail decisioning, the AI-plus-manual-review decision engine, web portal access, and phone order screening. Wyllo's higher tier, NoFraud Protection with Chargeback Guarantee, adds financial reimbursement when a transaction that received a Pass decision results in a fraud chargeback under card-not-present reason codes. G2 reviewers consistently identify the chargeback guarantee as the decisive upgrade factor, with one reviewer describing it as eliminating fraud liability entirely and another citing it as the standout feature driving their subscription.

G2 reviewers overwhelmingly consider Wyllo good value, with the recurring theme being that fraud prevention savings far exceed the service cost. Multiple small business reviewers explicitly state the cost is justified by chargebacks eliminated and manual review labor saved, with one estimating savings equivalent to 0.5 FTE salary. G2 reviews of Wyllo's pricing note it is competitive against alternatives like Signifyd, though a handful of reviewers flag per-transaction and percentage-based fee structures as expensive at scale. The chargeback guarantee tier draws particular praise for transferring financial liability entirely. A few reviewers in sporting goods and health sectors mention cost as a minor concern but still rate Wyllo highly.