Sift
Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, allowing them to grow confidently by stopping fraud while enabling excellence in customer experience. Backed by a global data network of over one trillion annual events, Sift helps companies convert risk into revenue and scale without compromise. Brands including Hertz, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com
Average Rating: 4.6/5.0
Total Reviews: 601
Who Is the Company Behind Sift?
- Seller: Sift's Fraud Prevention Platform
- Company Website:
- Year Founded: 2011
- HQ Location: San Francisco, CA
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Twitter: @GetSift
9,471 Twitter followers -
LinkedIn® Page: www.linkedin.com
279 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Risk Investigator, Fraud Analyst
- Top Industries: Financial Services, Information Technology and Services
- Company Size: 57% Medium, 27% Large
What Do G2 Reviewers Say About Sift?
AI-generated summary from verified user reviews
Pros
- Users value the customizable workflow routes in Sift for effectively preventing fraud and identifying malicious users.
- Users find Sift to be user-friendly and efficient, streamlining their workflow with clear insights and data-driven decisions.
- Users value the effective fraud detection capabilities of Sift, enjoying its comprehensive data and ease of navigation.
- Users appreciate the ease of data analysis with Sift, facilitating informed decisions and reducing fraud effectively.
- Users value Sift's clear insights and robust fraud detection, enhancing decision-making and streamlining the review process.
Cons
- Users report inaccuracy issues with Sift, as false positives frustrate legitimate users and affect scoring reliability.
- Users experience a lack of clarity with Sift's scoring system, making understanding and justification difficult.
- Users find Sift not user-friendly, facing confusion with rule creation and overwhelmed by complex features and integrations.
- Users find the complexity of Sift overwhelming, particularly for non-technical teams and new users unfamiliar with its features.
- Users experience false positives that hinder legitimate users, causing unnecessary disruptions and frustration in the process.
What Are Recent G2 Reviews of Sift?
"Effortless Fraud Prevention with Sift or A Valuable Tool for Abuse and Fraud Investigation"
Rating: 5.0/5.0 stars
— Florabel A.
"User-Friendly Interface and Smooth Integration"
Rating: 4.5/5.0 stars
— Daniel M.

