Vividly Features
Promotions (4)
Planning
Ability to create plans for different types of trade promotions.
Campaigns
Create and monitor trade promotion campaigns.
Funds Allocations
Manage the financial resources used for trade promotion management.
Alignment
Align campaigns and trade promotions with the brand strategy of the company.
Optimization (7)
What-if Scenarios
Create and compare trade promotion scenarios to estimate their impact on sales.
Recommendations
Provide suggestions to improve trade promotion campaigns and planning.
Adjustments
Users can quickly adjust trade promotions based on alerts and recommendations.
Data Harmonization
Support data harmonization and integration with systems such as POS, ERP, and syndicated data
Strategic Analysis
Automate post promotion event analysis and align with the sales strategy of the company
Optimization Models
Provide recommendations to make promotions more efficient and increase sales
Forecasting
Create what if scenarios to estimate the impact of various types of promotions
Analytics (3)
Lost Opportunities
Track lost sales and identify the causes per campaign or product family.
ROI
Analyse return on investment for different types of trade promotion campaigns.
Forecasting
Identify future internal and external changes that may impact trade promotion.
Campaigns (3)
Plan
Ensure campaigns are alligned with corporate goals.
Execution
Ability to execute trade promotion managment campaigns.
Tracking
Track both results and financial resources allocated for campaigns.
Marketing - Trade Promotion Management (5)
Strategy
Ensure campaigns align with merchandising strategy.
Collaboration
Improve collaboration with retailers for further promotions,
ROI
Analyze ROI of retail promotions.
KPI
Ability to identify KPIs of campaigns
Analytics
Increase revenue through analytics-based marketing.
Document Management - Deduction Management (2)
Analysis
Enables users to analize documents for audit and dispute purposes
Repository
Provides visibility into deduction invoices and optimizes information retrieval



