Visibility Reviews & Product Details

Nice suggestions and reports. Also it have very easy UI to understand the things. Review collected by and hosted on G2.com.

Nothing is about to go wrong for G2. All things are well adjusted. We can add more SEO tools to this. Review collected by and hosted on G2.com.

Two features that stand out to me are Narrative Weakness and Existing Content Optimisation.

Narrative Weakness compares what our own website says with what third-party sources say about us and highlights inconsistencies, outdated information, or differences in how our brand is being described. It gives me a more systematic view of where our brand story may be fragmented, which is especially useful as AI tools increasingly rely on information from multiple sources when describing a brand.

Existing Content Optimisation helps improve content that’s already published. I can add the URL of an older page, and Visibility analyses it across technical SEO, content, and keywords, then provides specific recommendations along with an AI-assisted rewrite. I can choose to rewrite a section or the entire page while keeping the original intent. Nothing is published automatically, so I remain in control of what goes live. Review collected by and hosted on G2.com.

It catches inconsistencies in how our brand is described online before they shape how AI tools talk about us. It also turns older content into something useful again: instead of writing everything from scratch, I can find which existing pages are worth fixing and improve them quickly, for both search rankings and AI citations. Review collected by and hosted on G2.com.

Working across an agency, the thing that's genuinely rare about this platform is that it doesn't just live with one team. Our SEO people are in there for the technical audits and keyword work, our content team pulls briefs straight out of the gaps it flags, our brand folks use it to track how clients are actually being described across AI answers over time, and I use the rollup view to send leadership one number instead of five different reports from five different teams. Most tools we've tried before only made sense for one department, and then everyone else just got a PDF export of whatever that team pulled. Here everyone's actually working inside the same data instead of downstream of it Review collected by and hosted on G2.com.

Permissions could be more granular. Right now it's a bit broad in terms of what each team can see and edit, and for an agency running a lot of client accounts at once, I'd like more control over who can touch what without just handing everyone full access. Review collected by and hosted on G2.com.

Most tools we've used stop at telling you a competitor is getting cited instead of you and leave you to figure out the rest. What's different here is seeing the actual third-party sources AI is pulling from for a client, specific reviews, forums, publications, and being able to run outreach for those exact placements from the same screen instead of building a separate list and doing cold outreach by hand. We closed a placement on a publication we'd been trying to get into for months within weeks of using this, simply because we knew exactly which one to target instead of guessing. The other thing worth calling out is support. We've been burned before by tools where you submit a ticket and wait days, sometimes with a client waiting on us in the meantime. Here when something's come up, actual replies land the same day, once even within the hour when we had a reporting question ahead of a client call. That's not a small thing when you're the one accountable to the client on the other end. Review collected by and hosted on G2.com.

Outreach placements naturally take time to land since you're dealing with actual publications and their own timelines, so results here move slower than the audit or content side of the platform. Review collected by and hosted on G2.com.

The dashboard that shows which prompts mention us vs competitors is what I use most. Easy to scan, you can drill into any prompt and read the actual AI answer that was given. Setting up tracking was simple, we added our competitors and our own custom prompts on top of the ones it auto suggests. The content side is handy too, when we spot a gap it gives a brief and a first draft instead of us starting from a blank page. Support replies fast, usually same day, and they did a couple of walkthrough calls with us early on without us asking. Review collected by and hosted on G2.com.

The drafts it generates need editing before they're usable for us, the writing is fine but generic until you put your own product details in. Also a few of the metric names confused me at first (mentions vs citations etc), had to ask support what some of them meant. Review collected by and hosted on G2.com.

For us the useful part is seeing the actual answers AI engines give for comparison type questions in our category, like when someone asks ChatGPT to compare Salesforce admin tools. You can open the prompt and read exactly what got said and who got named. We added our own custom prompts on top of the suggested ones which took maybe ten minutes. We already publish a lot of content so the gap data plugs straight into our existing content calendar, the briefs save our writers the research step. Google AI Overview tracking being included by default was a nice surprise too, we expected to pay extra for that. Review collected by and hosted on G2.com.

The auto generated drafts are okay but for a technical audience like ours (Salesforce admins) they need a proper rewrite, we mostly use the briefs and skip the drafts. Review collected by and hosted on G2.com.

I appreciate how the platform continues to evolve and provide useful insights into our AI visibility. The ability to track prompts, compare competitors, and understand brand citations helps us identify new opportunities. The team has also been supportive and responsive throughout our journey. Review collected by and hosted on G2.com.

More granular page-level insights, customizable reports, and deeper historical trend analysis would make the platform even more valuable. Additional recommendations to help improve content visibility and increase citations across LLMs would also be beneficial. Review collected by and hosted on G2.com.

I like that Visibility not only points out where we are lacking in AI citations, but also helps us fix it by optimizing AI content and getting listed on the exact sources AI platforms cite. Additionally, beyond AI citation tracking, I use the keyword clustering feature to effectively plan content around valuable keywords. Review collected by and hosted on G2.com.

There is a lot to explore within the tool, so a short guided setup would be great as it can ease the pain for someone starting new on the platform. A guide would help on how to navigate or explore the tool to the fullest. Review collected by and hosted on G2.com.

What I like best is that Visibility puts AI search tracking and traditional SEO in one place. I can see how often my brand shows up in AI answers from tools like ChatGPT and Perplexity, and also check keyword rankings and technical audit fixes without switching tools. The 'Chat With Your Data' feature is handy for getting quick answers in plain language instead of digging through reports. Having the content calendar and WordPress publishing in the same platform also helps cut down on hand-offs. Review collected by and hosted on G2.com.

The self-serve platform only recently launched, so some features may still be maturing. Review collected by and hosted on G2.com.

What I like best about Visibility is how easy it makes it to see where my clients are showing up across different AI search engines. It helps me spot gaps, identify opportunities, and understand what content or keywords we should focus on next. The reports are straightforward and give me actionable information without making the process feel overly complicated. Review collected by and hosted on G2.com.

One thing I’d like to see improved is having a little more guidance when first getting started. Some of the data and recommendations can take a bit of time to fully understand, especially if you’re new to tracking visibility across AI search engines. Overall, though, the platform has been pretty straightforward to use. Review collected by and hosted on G2.com.