I like that the cloud does not delete anything without my permission; it keeps only what I want it to keep. I can customize whether I want pictures, videos, contacts, notepad notes, screenshots, etc., to be saved. I can also set a date/time specifically for backups - which can vary. You can set it for only at 12 AM every day, or once a week at 5 PM. It also has the capability to detect when you have WiFi: so it will only update and/or backup when you have a connection. Very useful for those who have limited data (which I did, for a while), because backups can be costly when it comes to data. Review collected by and hosted on G2.com.