I like that the cloud does not delete anything without my permission; it keeps only what I want it to keep. I can customize whether I want pictures, videos, contacts, notepad notes, screenshots, etc., to be saved. I can also set a date/time specifically for backups - which can vary. You can set it for only at 12 AM every day, or once a week at 5 PM. It also has the capability to detect when you have WiFi: so it will only update and/or backup when you have a connection. Very useful for those who have limited data (which I did, for a while), because backups can be costly when it comes to data.
I dislike greatly that I have to limit my cloud to a certain GB's worth of material before having to pay for more. This means limiting the amount of photos I can keep, and therefore trying to decide which items are the most important to keep. I can also get the same amount of cloud storage for a cheaper prices through close competitors at an annual rate (versus a month-to-month payment).
I also dislike that this cloud is 1) not transferable from one cloud to another, and 2) does not download to other devices except the phone you have.
This is a great software for those looking to save small things, like contacts on your phone(s), pictures, and videos. Not meant for something large, like photography or saving business materails.
I take a lot of photos for online sales, and sometimes those photos get deleted from listings (by myself as an accident; or when I have reached my re-listing limit on certain websites).