Verity Reviews & Product Details

Verity is a customer data platform and marketing analytics platform for ecommerce and B2C teams. It gathers data from your ad platforms, store, analytics and email tools into one platform, unifies it into customer profiles in your own BigQuery, and gives you a 360 degree view of every customer: orders, site behaviour and email engagement in one place. On those profiles you build segments, see their size and overlap, and sync them as audiences to Meta Ads, Google Ads, Brevo, Klaviyo and ActiveCampaign. You run multi step customer journeys measured against a holdout, personalise your Shopify store or your own site per audience, and show product recommendations from your own orders. The same data answers your questions in plain language and feeds your dashboards, reports and attribution, so the audience you sync is the customer you report on. Verity is fully managed, and it can be run by an AI agent: ChatGPT, Claude, Codex or Cursor connect through an MCP server with 100+ tools, and a person approves anything that reaches a customer.