[ Understory Reviews ](https://www.g2.com/products/understory-understory/reviews) [ Understory Reviews ](https://www.g2.com/products/understory-understory/reviews) # Understory Pricing Overview [Editedit](https://my.g2.com/understory-understory/pricings) Free Trial ## Understory Pricing Key Insights Last updated on Apr 09, 2026 * * * Understory offers **3 pricing editions** , starting from **€19** to **€149**. Understory pricing tiers are designed to support different usage levels and team sizes. Understory also offers a **free trial**. Compare the Understory pricing table below to figure out the best fit for your needs. Some plans may require you to contact **Understory** for **custom pricing**. * * * Starter — €19 / Per Month Growth — €49 / Per Month Enterprise — €149 / Per Month \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Starter €19.00 Per Month Best for startups and new companies - Up to 500 bookings annually (rolling) - 4% booking fee - Pass on booking fee to customers - Support multiple ticket types and add-ons - Waitlist for experiences - Private events - Manual Bookings - Group tickets - Customize your bookingpage - Multiple language support for storefronts - Wordpress integration - Allow guests to rebook or cancel tickets - Partial refunds - Promo codes - Track social media and ads - Integrate with marketplaces - Automatic email reminders and followups - Giftcards - Unlimited seats - Check-in guests with QR Codes - Resource management - Location management - Sales dashboard and reports - Unlimited support Show More Growth €49.00 Per Month Best for growing your company - Up to 1500 annual bookings (rolling) - 3.25% booking fee - Pass on booking fee to customers - Support multiple ticket types and add-ons - Waitlist for experiences - Private events - Manual Bookings - Group tickets - Customize your bookingpage - Multiple language support for storefronts - Wordpress integration - Allow guests to rebook or cancel tickets - Partial refunds - Promo codes - Track social media and ads - Integrate with marketplaces - Automatic email reminders and followups - Giftcards - Unlimited seats - Check-in guests with QR Codes - Resource management - Location management - Sales dashboard and reports - Unlimited support Show More Enterprise €149.00 Per Month Best if you're shooting for the moon - 2.5% booking fee - Unlimited bookings - Pass on booking fee to customers - Support multiple ticket types and add-ons - Waitlist for experiences - Private events - Manual Bookings - Group tickets - Customize your bookingpage - Multiple language support for storefronts - Wordpress integration - Allow guests to rebook or cancel tickets - Partial refunds - Promo codes - Track social media and ads - Integrate with marketplaces - Automatic email reminders and followups - Giftcards - Unlimited seats - Check-in guests with QR Codes - Resource management - Location management - Sales dashboard and reports - Unlimited support Show More Get started free with Understory's transparent pricing built for experience businesses of all sizes. Choose from three flexible plans: Starter for small businesses and startups, Growth for scaling your operations, or Scale to supercharge rapid expansion. All plans include unlimited team members with no per-user fees, unlimited bookings, payment processing, marketplace integrations, and 7-day expert support. Special €1 first month trial available. No contracts, setup fees, or hidden costs—upgrade or cancel anytime. Unlike competitors who charge per booking or transaction fees, Understory offers predictable monthly pricing. Optional advertising add-on available for€200/month plus ad budget to boost visibility on Facebook and Instagram. Pricing information for Understory is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Understory must be conducted with the seller. Visit understory.io/pricing for full feature comparison and current promotions Pricing information was last updated on October 08, 2025 Show More ## Top-Rated Alternatives [ ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") Jotform 4.7/5(5,342) ](https://www.g2.com/products/jotform/reviews) [ ![Microsoft 365](https://images.g2crowd.com/uploads/product/hd_favicon/b00f1e973c18316a75f00ffdf40ae927/microsoft365.svg "Microsoft 365") Microsoft 365 4.6/5(5,838) ](https://www.g2.com/products/microsoft365/reviews) [ ![Calendly](https://images.g2crowd.com/uploads/product/hd_favicon/343c035a7260980d39f06b595d89f2cb/calendly.svg "Calendly") Calendly 4.7/5(2,644) ](https://www.g2.com/products/calendly/reviews) [ View All Alternatives ](https://www.g2.com/products/understory-understory/competitors/alternatives) ## Understory Alternatives Pricing The following is a quick overview of editions offered by other [Tour Operator Software](https://www.g2.com/categories/tour-operator) | ![Jotform](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4daf806ef7316c988e15a20797c547bd/jotform.png) [Jotform](https://www.g2.com/products/jotform/reviews) ##### FREE | Free | Use Jotform absolutely free - 100 Monthly Submissions - SSL Secure Submissions - Receive 10 Payments - 100 MB Available Space - 5 Forms - 1,000 Monthly Form Views - 500 Total Submission Storage - 100 Fields per Form - 10 Monthly Signed Documents [Show More](javascript:void(0);) | | ![Microsoft 365](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ae5d46296d0f8afa0fd352fc44bf419d/microsoft365.png) [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) ##### Microsoft 365 Business Basic | $6.001 User Per Month | Business Basic combines web and mobile versions of the Office apps, business email with Exchange, user management, 1 TB of OneDrive storage, and Teams for up to 300 users. - Identity, access, and user management for up to 300 employees - Custom business email (you@yourbusiness.com - Web and mobile versions of Word, Excel, PowerPoint, and Outlook - Chat, call, and video conference with Microsoft Teams - 1 TB of cloud storage per employee - 10+ additional apps for your business needs (Bookings, Planner, Forms, and more) - Automatic spam and malware filtering - Anytime phone and web support [Show More](javascript:void(0);) | | ![Calendly](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9b95c3b92b1ef692b5f69baaec6579d5/calendly.png) [Calendly](https://www.g2.com/products/calendly/reviews) ##### Free | Free | For personal use - 1 event type - Connect 1 calendar - Customizable availability - Add video conferencing - Customize your booking page - Mobile apps - Browser extensions [Show More](javascript:void(0);) | Various alternatives pricing & plans Free Trial Pricing information for the above various Understory alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller. ##### Categories on G2 [ Online Appointment Scheduling ](https://www.g2.com/categories/online-appointment-scheduling)[ Event Registration & Ticketing ](https://www.g2.com/categories/event-registration-ticketing)[ Tour Operator ](https://www.g2.com/categories/tour-operator) ##### Explore More [ Most recommended sales intelligence app for startups ](https://www.g2.com/discussions/what-is-the-most-recommended-sales-intelligence-app-for-startups)[ Best cloud-based CMMS solution ](https://www.g2.com/discussions/what-s-the-best-cloud-based-cmms-solution)[ Which FSM platforms work well for teams that deal with complex multi-step jobs but do not have dedicated IT staff on hand? ](https://www.g2.com/discussions/which-fsm-platforms-work-well-for-teams-that-deal-with-complex-multi-step-jobs-but-do-not-have-dedicated-it-staff-on-hand) [ Top spend analysis tools for procurement optimization ](https://www.g2.com/discussions/what-are-the-top-spend-analysis-tools-for-procurement-optimization)[ Leading event management solution with CRM integration ](https://www.g2.com/discussions/what-s-the-leading-event-management-solution-with-crm-integration)[ Affordable virtual event software options ](https://www.g2.com/discussions/affordable-virtual-event-software-options) Show More [ Most recommended sales intelligence app for startups ](https://www.g2.com/discussions/what-is-the-most-recommended-sales-intelligence-app-for-startups)[ Best cloud-based CMMS solution ](https://www.g2.com/discussions/what-s-the-best-cloud-based-cmms-solution)[ Which FSM platforms work well for teams that deal with complex multi-step jobs but do not have dedicated IT staff on hand? ](https://www.g2.com/discussions/which-fsm-platforms-work-well-for-teams-that-deal-with-complex-multi-step-jobs-but-do-not-have-dedicated-it-staff-on-hand) [ Top spend analysis tools for procurement optimization ](https://www.g2.com/discussions/what-are-the-top-spend-analysis-tools-for-procurement-optimization)[ Leading event management solution with CRM integration ](https://www.g2.com/discussions/what-s-the-leading-event-management-solution-with-crm-integration)[ Affordable virtual event software options ](https://www.g2.com/discussions/affordable-virtual-event-software-options)