We run six brands across nine regulated markets, and we used to need a separate view for each one. Now it’s all managed under a single account, with clear brand-level segmentation, geo rules that respect where each licence allows us to operate, and affiliate deals that can vary by brand even with the same partner. The AI assistant has become a real part of my morning routine: I ask what changed versus last week, and it flags the affiliate whose volume dropped 40% long before I would have spotted it manually. That’s helped us catch two tracking issues early. Review collected by and hosted on G2.com.
The cohort reporting isn’t deep enough out of the box for how we evaluate player value over time. We end up exporting the data and doing the analysis ourselves, which works, but I’d rather not have to. Review collected by and hosted on G2.com.



