Toffu AI's free tier provides 1,000 credits with no credit card required, functioning as a trial to evaluate core capabilities. Toffu AI's paid plans start at $100/month (Business, 5,000 credits) for individual marketers, scaling to $200/month (Scale, 12,000 credits) for teams and $500/month (Growth, 40,000 credits) for high-volume automation. The primary differentiator across all tiers is credit volume, which directly limits how many workflows, analyses, and automations can be executed. G2 reviewers note that credits can deplete quickly during deep analysis sessions, making the free tier insufficient for sustained daily use. Enterprise needs are addressed via custom quotes beyond the listed tiers.