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TikTok Ads

By TikTok

4.2 out of 5 stars

How would you rate your experience with TikTok Ads?

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TikTok Ads Reviews & Product Details

Profile Status

This profile is currently managed by TikTok Ads but has limited features.

Are you part of the TikTok Ads team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

TikTok Ads Integrations

(2)
Integration information sourced from real user reviews.
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TikTok Ads Reviews (135)

View 1 Video Reviews
Reviews

TikTok Ads Reviews (135)

View 1 Video Reviews
4.2
135 reviews

Pros & Cons

Generated from real user reviews
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Verified User in E-Learning
UE
Small-Business (50 or fewer emp.)
"Tik tok ads can be helpful or annoying"
What do you like best about TikTok Ads?

Can provide useful insight on certain things and/or tips and tricks. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Can disrupt the flow of what I am interested in on tik tok. Review collected by and hosted on G2.com.

Musa N.
MN
Marketing Specialist
Small-Business (50 or fewer emp.)
"tiktok ads"
What do you like best about TikTok Ads?

Has great reach, not that hard to use. spark ads are nice Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Way too expensive. Hard to see profitable results. interface is annoying for example, you can't open multiple ads in multiple tabs. Can only be 1 tab at a time Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business (50 or fewer emp.)
"Repetition is the marketing key."
What do you like best about TikTok Ads?

For better or for worse it will get people talking about the product Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Very Repetitive, not enought diverse ads Review collected by and hosted on G2.com.

jeancy M.
JM
Reception Manager
Small-Business (50 or fewer emp.)
"Am trying to help people to know how they can grow with theirs account."
What do you like best about TikTok Ads?

TikTok Ads it changing peoples lives and it helping everyone to success to what they think to do

With theirs TikTok Ads account.

I think the TikTok Ads platform is the best Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Personally I don't like posting something or talking about something that peoples

Already know know.so for me if I can sagesse them to not leaving people to posting the videos that doesn't help to the society. Review collected by and hosted on G2.com.

Rachel L.
RL
Director, Finance and Accounting
Mid-Market (51-1000 emp.)
"This is an important channel for our business, particularly to highlight our Halfday bag."
What do you like best about TikTok Ads?

TikTok Ads get to the younger generation of customers who use that platform, and who may not be on Facebook/Instagram, where we do a lot of our other marketing. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

It's basically impossible to know what will be successful. Review collected by and hosted on G2.com.

Verified User in Cosmetics
AC
Mid-Market (51-1000 emp.)
"Easy to set up ads in!"
What do you like best about TikTok Ads?

Easy setup in terms of pixel tracking through TikTok's platform. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

The TikTok pixel takes longer to be picked up by the pixel finder Chrome extension than I would like it to. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Small-Business (50 or fewer emp.)
"TikTok Ads will help optimize the interaction with our audience"
What do you like best about TikTok Ads?

It helps uplift the traffic & revenue :) Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

It's suitable for both B2C and C2C to run the campaign Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Good Ad Platform For Awareness and Traffic"
What do you like best about TikTok Ads?

I like that TikTok built its ad platform with a similar structure to Facebook ads. This makes it easier for marketers to switch over from platform to platform with ease.

I also like that under the 'assets' navigation menu, there is a page solely for 'comments' so you can easily monitor comments from users. FB makes it a little more difficult to do this.

Results-wise - we see that TikTok does drive a lot of impressions and traffic for a low cost. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Conversions campaigns don't really deliver conversions. I understand that TikTok users are using the app to be entertained, but I also know that TikTok heavily influences purchasing behavior. TikTok needs to do a better job of making this a shoppable platform. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
"If You Have a Business, You Need to Start Using TikTok Ads NOW!"
What do you like best about TikTok Ads?

TikTok is a widely growing social media app - and the best way to get your business known is to advertise where many users are. So start advertising on TikTok as soon as possible - you'll be sure to get awareness and more conversions. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

I dislike how you aren't allowed to use certain music for ads as you would with regularly posting a TikTok. Ads are limited to choices of music. There should be more songs to choose from. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Easy to Learn"
What do you like best about TikTok Ads?

TIkTok ads did not take long to learn as the user interface is similar to other ad platforms that have been around for years. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

I think there is more information TiKTok should be offering on your ads. Right now, it is more high level insights. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

Average Discount

10%

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TikTok Ads Features
Mobile Functionality
Campaign Dashboard
Campaign Optimization
Reach
Targeting
Retargeting
Geo-Targeting
In-App Ads