Strata is priced as a straightforward monthly subscription with three plans built on one simple idea: every plan gives you the whole product. Unlike CRMs that lock booking, payments, or automation behind their top tier, Strata includes the full platform on every plan, from online booking, deposits, and two-way business texting to the Autopilot revenue-recovery engine, multi-option quotes, invoicing, full customer and vehicle CRM, reporting dashboards, and the native iPhone app. The plans differ only by how many clients you store, how many team members log in, and whether Strata provisions a dedicated business phone number for you.
Every plan includes a 30-day free trial with no credit card required, no setup or onboarding fees, and no contract. You can cancel anytime, and the rate you sign up at is locked in for the life of your account, so future price increases never affect you.
Strata Focus: $39/month
Best for solo operators, owner-operators, and single-location shops moving off spreadsheets and disconnected tools.
- The complete product, in full: booking, deposits, texting, Autopilot automation, quotes, invoices, CRM, dashboards, and the iPhone app
- One login
- Up to 2,000 clients
Everything a one-person or owner-run shop needs to book jobs, take deposits, invoice, and automate follow-up, with nothing important held back.
Strata Flow: $89/month
Best for growing shops with a team, where more than one person needs access and the owner needs control over who can do what.
Everything in Focus, plus:
- Unlimited team logins, with no per-seat charges
- Role-based permissions across owner, admin, manager, service advisor, and technician
- Job assignment across staff
- Up to 20,000 clients
Add your whole crew without paying per seat, keep sensitive financial and customer data scoped to the right roles, and assign work to specific technicians.
Strata Reach: $179/month
Best for high-volume and multi-technician operations that want a dedicated, compliant business texting number and unlimited client capacity.
Everything in Flow, plus:
- A provisioned local phone number matched to your area code
- Carrier 10DLC registration handled for you, the compliance step business texting requires, done without the paperwork
- Unlimited clients
Your messages send as registered business texting from a number that is yours, with reply routing and delivery tracking built in.
Included in every plan
Public booking pages, deposits and payments, two-way business texting with missed-call auto-text and opt-out compliance, the Autopilot automation engine (follow-ups, win-backs, overdue nudges, and review requests) with revenue attribution, multi-option quotes with customer-facing approval, invoicing, recurring memberships, full customer and vehicle CRM, reporting dashboards, and the native iPhone app. Integrations with Stripe, QuickBooks Online, Google Calendar, and outbound webhooks (Zapier, Make, n8n) are available on every plan.
Payments, fees, and billing
Deposits and card payments are processed through your own Stripe account, so payouts and processing run at standard Stripe rates, and Strata adds no per-transaction fee. On the Reach plan, Twilio carrier fees for your provisioned number are billed separately at standard carrier rates. There are no setup fees and no long-term contracts. Billing is month to month, and you can cancel anytime. There is no free version, but every plan starts with a 30-day free trial with no card required.
How to choose
Start with Focus if you run the shop yourself. Move to Flow when you add staff and need logins and permissions. Choose Reach when texting volume grows and you want a dedicated, carrier-registered number plus unlimited clients. Because your rate locks in for life, upgrading later never resets the price on what you already have.
Pricing information for Strata CRM is supplied by the software provider or retrieved from publicly
accessible pricing materials. Final cost negotiations to purchase Strata CRM must be conducted with the
seller.
Pricing information was last updated on September 28, 2026
