They have a really clean area to build out audiences, great for market sizing

Access to plenty of data Review collected by and hosted on G2.com.

The platform is not easy to use, and reporting can be difficult to get the segmentation you desire Review collected by and hosted on G2.com.

The team. I have historically had great experiences working with the political team at StackAdapt. They are incredibly quick and reliable and I enjoy working with them a lot! Review collected by and hosted on G2.com.

Not a ton of complaints to be honest. Much more valuable than any negatives I can think of. I've mostly used managed service which helps. Review collected by and hosted on G2.com.

The support and expertise they provide their brand and agency partners. The features are integrated across campaigns and easier to activate than other DSPs I've worked with. Review collected by and hosted on G2.com.

While they've made substantial improvements in the UI, there's still some areas where it is harder to access the information I want to see or reports can't be fully customized in the way I might like. No more of an issue than other platforms have, just something every DSP struggles with in some capacity. Review collected by and hosted on G2.com.

StackAdapt's platform is intuitive yet impressively robust. The account management team—especially Mike, Lauren, and the rest of our team—has taken the time to understand our business and growth plans. They consistently bring valuable ideas to enhance our campaigns, measurement, and reporting. Their responsiveness and strategic insights make a real difference. We also appreciate the flexibility to bring our own inventory and audience deals, along with seamless integrations that allow us to measure performance across our owned channels and retail partners. Review collected by and hosted on G2.com.

The reporting UI could use some improvements to make navigation more intuitive. That said, whenever I've had trouble building a report, the team has been quick to assist, creating it for me and even saving it as a template in the platform. Review collected by and hosted on G2.com.

We've had an excellent experience with StackAdapt, especially when it comes to setting up our clients and campaigns. Their support team is always there to assist, helping us optimize for better results. It's been a game-changer for us! Review collected by and hosted on G2.com.

While the reporting functionality is available, it's not always as straightforward as I'd like. I can get the data I need, but it takes longer to organize it in the way I require. It becomes more complex when managing a monthly flighted budget, as I need to update both at the campaign group and campaign levels. Review collected by and hosted on G2.com.

I like how easy it is to set up and track on campaigns. I also like how responsive my rep has been with support when I have questions. Review collected by and hosted on G2.com.

Some reporting pieces are hard to find in the dashboard. Review collected by and hosted on G2.com.

Great account management team who have held our hand with onboarding into the tool and making things easy to launch a campaign. Great inventory to tap into so much and tailor our needs in each campaign. Review collected by and hosted on G2.com.

I would love to see more transparency on where our ads are placed across different publishers but I think this is a wider programmatic issue and our reps told us things are hopefully progressing to more transparency. Review collected by and hosted on G2.com.

The team is very hands on helping our agency grow in the programmatic space working across various industries, answering random questions (all the time), helping us explain to clients how stuff works, making recommendations, etc.

We vetted a lot of DSPs before selecting Stack Adapt to partner with, and Stack Adapt far and above delivered in initial conversations and consistently delivering since we've started working together. Review collected by and hosted on G2.com.

I have nothing negative to say about Stack Adapt. Review collected by and hosted on G2.com.

StackAdapt is a quite intuitive and easy-to-use platform, ideal for programmatic campaigns focused on awareness. Its interface is clear, allows you to activate various formats, and segment by interest, behavior, or context quickly. Review collected by and hosted on G2.com.

Although it is functional for basic and outreach campaigns, the platform still presents limitations in deep optimization capabilities. The system's automation is very general and does not allow advanced adjustments at a granular level, which makes it difficult to scale performance or apply complex strategies. Review collected by and hosted on G2.com.

The DSP is user-friendly, and I particularly appreciate the industry benchmarks that help with planning. Additionally, our platform success team is exceptional; they consistently go above and beyond to provide the support and guidance needed to launch and execute a successful campaign. Review collected by and hosted on G2.com.

The CTV performance metrics benchmarks are limited, which is an industry-wide issue rather than specific to Stack Adapt. Advancing these metrics would help them differentiate in this expanding medium. Review collected by and hosted on G2.com.