We use SqueezeCMM for the documentary film Shadow of Dumont, a history documentary around Metis leader Gabriel Dumont and it really gave us a way to build a community through its incredible retargeting system. We had a niche audience to begin with so retargeting based on behaviour vs demographic proved to be highly successful for us. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Nothing really, the interface feels familiar and I found it very easy to use. Review collected by and hosted on G2.com.

Daniel N.

Institute Director

Small-Business (50 or fewer emp.)

5/7/2020

"A need for the screen sector"

5/5

What do you like best about SqueezeCMM Content Marketing Analytics?

The ease of understanding data in a comprehensive dashboard translates the technical back for users new to analytics to understand how their decisions for content marketing can improve. I love the attention the SqueezeCMM team make to onboard and be on-hand for questions at any time. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

I would be great to have a sub acct filter for larger projects/partners. Like a distributor working with a collection of film production companies that each have their own slate of titles. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

The screen sector in a new reality of having to pivot to remote and virtual screenings and promotion, are forced to quickly ensure they translate their audiences to digital engagement, and be able to speak and engage relevantly to them. With use of the engine, clients are seeing how quickly they can pivot strategies and foresee the value of long-tail campaigns. Review collected by and hosted on G2.com.

John A.

Consultant

Small-Business (50 or fewer emp.)

11/13/2019

"Using SqueezeCMM during our political campaign"

4.5/5

What do you like best about SqueezeCMM Content Marketing Analytics?

The dashboard was helpful as we could see our results as they happened. We could then make changes quickly to our messages for better impact. The support staff was amazing, She kept up with our 18 hour days, solved a tricky problem with Facebook and political advertising and made many suggestions on how to maximize our impact. Excellent service Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Doing a deep dive on the numbers required many screens. Review collected by and hosted on G2.com.

Recommendations to others considering SqueezeCMM Content Marketing Analytics:

This is a powerful tool in an election campaign. We engaged SqueezeCMM 6 weeks before the election date, We should have done that much sooner, Next time. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

Our challenge was to use social media targeted to a specific geographic area (our electoral riding) SqueezeCMM can do that. We made 400,000 impressions in our area in a month. We won the election with 59% of the vote. Clearly there are a lot of factors that went into that victory of that size and our social media campaign was a key one. Review collected by and hosted on G2.com.

Bryan L.

Director of Communications to Ontario's Solicitor General and Minister of Francophone Affairs

Government Administration

Small-Business (50 or fewer emp.)

11/5/2019

"SqueezeCMM is a powerful tool for targeting specific messages to specific people"

5/5

What do you like best about SqueezeCMM Content Marketing Analytics?

The dataset. SqueezeCMM's database gives me the ability to focus my ad spend -- I can fish where the fish are. Time is of the essence in political campaigns, as is cost and efficiency. SqueezeCMM nails all three. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

There was nothing of consequence that I did not like -- other than the challenge of convincing my clients that this tool is real. Until they saw the results. Review collected by and hosted on G2.com.

Recommendations to others considering SqueezeCMM Content Marketing Analytics:

This is the most powerful targeting solution I have ever used. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

I use SqueezeCMM to target specific messages at specific people or groups with the goal of encouraging -- or discouraging -- political action. And it works. Review collected by and hosted on G2.com.

Ross N.

Owner/Operator

Small-Business (50 or fewer emp.)

9/24/2019

"Powerful way to find new target audiences and prospects"

5/5

What do you like best about SqueezeCMM Content Marketing Analytics?

SqueezeCMM creates automatic segmented audiences in a reusable IP database. It’s really powerful for targeting people based on what they read + do (behaviour) instead of demographics - which I haven't always found to be the most predictive for use in B2B. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Fairly typical of any new software - it took a while to get up to speed and understand the nuances of using to maximum effectiveness and efficiency. With that said the Squeeze team was very helpful in guiding and hand holding me throughout the process. Review collected by and hosted on G2.com.

Jane T.

Principal

Small-Business (50 or fewer emp.)

5/3/2019

"Great tool for managing content performance and analytics"

5/5

What do you like best about SqueezeCMM Content Marketing Analytics?

I've recently started working with Squeeze and in that time have quickly become reliant on the content performance insights it provides. Its invaluable for tracking performance on content via multiple vendors and quickly delivering marketing insights. The customized taxonomy lets me review the data by the metrics I need, and the dashboard is super easy to use. I've been recommending it to my clients to adopt. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

I don't find any downsides - looking forward to new product features being introduced. Review collected by and hosted on G2.com.

Recommendations to others considering SqueezeCMM Content Marketing Analytics:

This is a great product for truly understanding how your content works within your marketing funnels. It identifies what content performs best in what phases of the user journey and leveraging the analytics can help improve customer conversions. I also like this because it is presented in a format that is easy for me to present to my clients and easy for them to digest. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

It helps me bring together insights on my content from multiple, disparate marketing streams (ads, social, email, etc.) for analysis. Review collected by and hosted on G2.com.

Colette A.

Communications Consultant

Small-Business (50 or fewer emp.)

5/2/2019

"SqueezeCMM is the supercharger to my marketing campaigns"

5/5

What do you like best about SqueezeCMM Content Marketing Analytics?

SqueezeCMM's data capture helps me to understand and connect with audiences more effectively than ever before. It's incredibly easy to set-up, yet unbelievably powerful in its retargeting capabilities. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Nothing, I am extremely satisfied with both the product and service. Review collected by and hosted on G2.com.

Recommendations to others considering SqueezeCMM Content Marketing Analytics:

Jen and her team are some of the smartest digital strategists I have had the pleasure of working with. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

SqueezeCMM helps me to understand what messaging is resonating with which audiences, enabling me to pivot and focus my efforts quickly and effectively. Their tools have a great ROI and enable me to offer superior results to my clients. Review collected by and hosted on G2.com.

Katherine D.

Consultant, Co-Director - Short Film Series Social Determinants of Resilience

Non-Profit Organization Management

Small-Business (50 or fewer emp.)

10/29/2018

"Great results, and awesome collaboration! "

5/5

What do you like best about SqueezeCMM Content Marketing Analytics?

Jen and her team were very responsive and collaborative and coming up with the strategy that was right for us then implementing while giving us access to campaign data and helping us to interpret it. It was also very encouraging to be told we were seeing results that were higher than average for this type of campaign. They have great ideas and I look forward to working more on this campaign. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Nothing to dislike - we are looking forward to doing more with SqueezeCMM! Only disappointment was when Twitter refused some of our ads because they appeared to similar. (We were trying to geo-target) Review collected by and hosted on G2.com.

Recommendations to others considering SqueezeCMM Content Marketing Analytics:

I think SqueezCMM delivers great results, and what's more they seem to really care about giving the best service and results possible. I love working with this team! Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

We are a small company with limited resources. We were able to see exactly how we were getting results which we will repeat. It was exciting to view in real time the tangible results of our ad campaign! And we got amazing engagement as well. We are in the business of audience building and engagement and we se real opportunity in using the SqueezeCMM tools. Review collected by and hosted on G2.com.

Krystle M.

Account Manager

Enterprise (> 1000 emp.)

12/5/2018

"Great results from GREAT people!"

5/5

What do you like best about SqueezeCMM Content Marketing Analytics?

The commitment and professionalism from the whole Squeeze team! They treat your campaign like their own and truly care about achieving the best results possible. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Nothing! At infinitycomm we have worked with Squeeze a few times and we have always been very happy with the results and the team. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

We recently ran a campaign that involved having users download a free copy of an e-book. Happy to say the results were incredible and we met our goals and then some with a 98% opt in rate - which is very uncommon! Squeeze did an amazing job targeting the right audience to help us meet our goals. Our client was thrilled and we were as well! Review collected by and hosted on G2.com.

Sulemaan A.

Principal

Executive Office

Small-Business (50 or fewer emp.)

6/20/2018

"An easy squeeze"

4.5/5

What do you like best about SqueezeCMM Content Marketing Analytics?

The ability to use the dashboard and compare performance of various platforms over specific timeframes.

Also the ability to compare performance of content over a period of time has been very helpful. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

That the data wasn't always stored since I started using the product during the very early days but that was due to some bug. Not a first world problem by any means and things have improved since then. Review collected by and hosted on G2.com.

Recommendations to others considering SqueezeCMM Content Marketing Analytics:

Make sure you figure out what your goals are before using this platform and anything else. That will allow you to make the best choice and more importantly measure performance against stated goals in the beginning. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

The ability to understand which platform are the best ones to use for content marketing when targeting potential clients in the C-suite. Not all platforms are equally effective and Squeeze allows us to determine which platform is the most effective and when it's the best time to use it. Review collected by and hosted on G2.com.