# SpotRight Reviews **Vendor:** SpotRight **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 13 ## About SpotRight SpotRight makes it fast and easy to define and view custom audiences, and target the people-based audiences across top media-buying platforms like Facebook, Google, and TheTradeDesk. ## SpotRight Reviews ### 1. SpotRight provides poot service and insights **Rating:** 1.0/5.0 stars **Reviewed by:** Lisa H. | Employment Recruiter, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2024 **What do you like best about SpotRight?** SpotRight lacks the ability to keep me informed and, up to date through updates and communication. Their platform is not user friendly I did initially find some of the terms a bit confusing. **What do you dislike about SpotRight?** The help section and their team members were not quick to provide clarification. It would be betterif we had access to third party environments. The inconvenience I've experienced is that the reports sometimes take a hours but with a turnaround time SpotRight would be good. **What problems is SpotRight solving and how is that benefiting you?** There's a possibility that the tool promote ad campaigns and media spends without guidance. They do provide real time data the lack of transparency in their sampling methods can create doubts in my mind. ### 2. Easy to navigate tool that is sleek, clean, and works well **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine R. | Senior Account Executive, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about SpotRight?** This tool has powerful social media listening and analytics capabilities. The interface is intuitive, allowing users to get valuable results efficiently. **What do you dislike about SpotRight?** Every aspect of this software is great. The product we were promised and the product we wound up with were exactly same thing. **What problems is SpotRight solving and how is that benefiting you?** The statistic utilities are great because they help compare past audience interactions to more current content I have created. I manage all the brand mentions in one place. ### 3. Unrivaled Client support for an Extraordinary Item **Rating:** 5.0/5.0 stars **Reviewed by:** Shahnawaz S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about SpotRight?** The Spotright Group is a joy to work with! They go above and beyond to explain, come up with ideas, and provide solutions to issues and questions. They are patient and ready to give individual consideration to their clients. **What do you dislike about SpotRight?** Once in a while the reports require a couple of hours and a quicker completion time would be better. Wish we approached more outsider conditions through SR. Not much! I sometimes get lost in the terminology, but the help section and the team members themselves are always quick to provide clarification. **What problems is SpotRight solving and how is that benefiting you?** Spotright makes straightforward personas. ### 4. Very intuitive and multifunctional tool for collecting site statistics **Rating:** 5.0/5.0 stars **Reviewed by:** Hanington B. | Art Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2024 **What do you like best about SpotRight?** I like the customization of various charts and different metrics used to analyze data from a different perspective. **What do you dislike about SpotRight?** I haven't had any problems. Easy to learn and create reports. **What problems is SpotRight solving and how is that benefiting you?** It has helped me to reveal the weak point the customer has while on the site and quickly provides recommendations to renew the experience. ### 5. It is easy to create reports and review statistics **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph N. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about SpotRight?** It offers a user friendly interface that makes it easy for user to navigate and understand the data presented. **What do you dislike about SpotRight?** I like everything about the product.it is very easy to create and setup reports. **What problems is SpotRight solving and how is that benefiting you?** I was able to check and see which social media platforms were delivering more customers.It was easy to manipulate data.Interface is really straightforward. ### 6. Spotright Review **Rating:** 3.0/5.0 stars **Reviewed by:** lyndsey o. | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about SpotRight?** I like to have a software company to answer any and all questions **What do you dislike about SpotRight?** I wish that they were not temporarily clsoed **What problems is SpotRight solving and how is that benefiting you?** It helps to have all of my information in one accessable place ### 7. Vital Tool for Audience Development & Strategic Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Cristin M. | Chief Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2018 **What do you like best about SpotRight?** The insight into unique affinities per audience is invaluable when developing paid media campaigns and/or conducting media outreach (PR). Discovering interest outliers has helped me to push my brands outside of comfort zone and the return on investment is huge. **What do you dislike about SpotRight?** I do wish there was an opportunity to evaluate audiences based on a full social footprint versus TW + IG only. Understand limited access via API, however. **Recommendations to others considering SpotRight:** If your ad campaigns and media spends are inefficient, this is the tool for you. Grant access to your strategists and the strategically sound tactics will come back almost immediately. **What problems is SpotRight solving and how is that benefiting you?** I was able to convince clients and in-house teams that "purchaser profiles" created by creatives alone aren't backed by any insight; it's usually subjective, meaning expensive campaigns don't exceed expectations because this thinking actually limits performance. By understanding multiple personas that can and will buy a product, watch a television show or claim a membership, total audience reach skyrockets and with custom messaging based on affinities, performance is impressive. ### 8. SpotRight is a great partner for audience definition, persona development and social insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Drew M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2018 **What do you like best about SpotRight?** Their team & people, the intuitive interface and ability to have access to data and insights at my fingertips. For us, it unlocks unique perspectives to ensure our clients are effectively leveraging their media investments. We also love the support we receive from the SpotRight team, they are truly client focused and helping us and our mutual clients succeed. **What do you dislike about SpotRight?** Very little. They do a great job with updates and communicating any issues with the platform. I'd like more insight on their roadmap and what the new capabilities are on the horizon. **Recommendations to others considering SpotRight:** You should definitely give this platform a try!! **What problems is SpotRight solving and how is that benefiting you?** New sales opportunities with our clients. Interesting insights driving data consumption and audience creation. ### 9. Superior Customer Service for a Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Bethany I. | Digital Engagement Specialist, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about SpotRight?** The Spotright Team is a pleasure to work with! They go out of their way to explain, brainstorm and offer solutions to questions and problems. They are patient and willing to pay individual attention to their customers. **What do you dislike about SpotRight?** Not much! Occasionally, some of the terms used confuse me, but the help section and the team members themselves are always quick to clarify. **Recommendations to others considering SpotRight:** Talk to the team! They're willing to help you understand how the tool can benefit you. **What problems is SpotRight solving and how is that benefiting you?** Spotright has provided audience insights for many different target audiences that we have reached and are currently reaching out to. Additionally, Spotright has provided invaluable insight into our own existing social media followers and email subscribers. ### 10. The most used 3rd party research tool we use **Rating:** 5.0/5.0 stars **Reviewed by:** Yousef K. | President/CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2018 **What do you like best about SpotRight?** The ability to take actionable insights from very stable sample sizes from real people actively engaged vs. what we've had our disposal for years, under sampled surveys. **What do you dislike about SpotRight?** Wish we had access to more 3rd party environments through SR **Recommendations to others considering SpotRight:** Its a great tool that provides what many 3rd party syndicated research tools can't. Real time data with actionable insights based on large samples. **What problems is SpotRight solving and how is that benefiting you?** - Finding deeper consumer insights. - Leveraging to understand better strategic business approaches to our external marketing pushes, - Understanding what types of traditional channels/programming/content resonates the best with our target ### 11. Deep Persona Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Tom H. | Director, Agency Data Platform Development, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2018 **What do you like best about SpotRight?** Spotright creates easy to understand personas. **What do you dislike about SpotRight?** Sometimes the reports take a few hours and a faster turn around time would be better. **Recommendations to others considering SpotRight:** This is a great tool for your strategists and planners to quickly and deeply understand the personas that are central to your marketing initiative. **What problems is SpotRight solving and how is that benefiting you?** I wanted to understand the other brand influences on an audience made up of customers of a particular client. We were able to identify threats, partnership and media placement opportunities. ### 12. Spotright helps in spotting the right data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Chemicals | Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2018 **What do you like best about SpotRight?** Spotright helps in utilizing data for analysis in a very streamlined fashion **What do you dislike about SpotRight?** It takes a little bit of getting used to before you can do it right **What problems is SpotRight solving and how is that benefiting you?** I'm using Spotright to gain insights on consumer markets to Target using historical and time series data So far I've been able to allocate resources better due to spotright. ### 13. Great social data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2018 **What do you like best about SpotRight?** Intuitive and easy to use platform, and outstanding patner contacts **What do you dislike about SpotRight?** Can't think of any dislikes at this time **What problems is SpotRight solving and how is that benefiting you?** Tapping into social insights ## SpotRight Discussions - [What is SpotRight used for?](https://www.g2.com/discussions/what-is-spotright-used-for) - [View SpotRight pricing details and edition comparison](https://www.g2.com/products/spotright/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+01%3A18%3A49+-0500&secure%5Bsession_id%5D=3855a971-b6d4-4d9f-b75f-e7c8884e9dd9&secure%5Btoken%5D=90a34fee944a5064835b8930a15498755e3783222b778bb300aaf1be117179a1&format=llm_user) ## SpotRight Features **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top SpotRight Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (705 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,612 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,893 reviews)