--- title: SMS Storetraffic T.M.A.S. Reviews meta_title: 'SMS Storetraffic T.M.A.S. Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 60 reviews by the users' company size, role or industry to find out how SMS Storetraffic T.M.A.S. works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 60 scale: '5' date_modified: '2026-10-08' parent_category: name: Retail url: https://www.g2.com/categories/retail ---

SMS Storetraffic T.M.A.S. Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the responsive customer support, highlighting excellent training and assistance throughout their T.M.A.S. experience. (7 mentions)
Users value the ease of use of T.M.A.S., appreciating its straightforward setup and informative features. (7 mentions)
Users value the timely and customizable reports from T.M.A.S., which simplify data compilation and analysis. (5 mentions)
Users find the setup ease of T.M.A.S. remarkable, enabling effortless implementation without professional assistance. (4 mentions)
Users value the reliable data accuracy of T.M.A.S., enabling informed decisions and effective operational management. (3 mentions)
Users express frustration with the inadequate reporting options, preferring a more streamlined approach to data access. (3 mentions)
Users find the software overcomplicated, noting that too many features can confuse less tech-savvy individuals. (2 mentions)
Users experience data inaccuracy with T.M.A.S., leading to unreliable counts of personnel entering or exiting the building. (2 mentions)
Users face confusing instructions due to a lack of guidance, leading to difficulties in utilizing T.M.A.S. effectively. (1 mentions)
Users experience occasional delays in data syncing, which can hinder the overall efficiency of T.M.A.S. (1 mentions)

5 Pros or Advantages of SMS Storetraffic T.M.A.S.

5 Cons or Disadvantages of SMS Storetraffic T.M.A.S.

Simply R.
SR
Simply R.
Director
Small-Business (50 or fewer emp.)
"Accurate Visitor Counting with Flexible Reporting and Easy Adjustments"
5/5
What do you like best about SMS Storetraffic T.M.A.S.?

The counter is very accurate, and the software makes it easy for us to compare visitor numbers by date, time, and month. We have two so are also able to compare by location. The software allows us to use their supplied reports or to download the information for Excel to create custom reports. It is also easy to make adjustments to the numbers when unexpected blockages occur. Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

The batteries don’t last very long, so we purchased an AC power adapter kit, which has been wonderful. The only other drawback is that when a large number of people enter at once, it can create a blockage and the counter stops working. We can tell when this happens, and we simply correct the numbers. Review collected by and hosted on G2.com.

Ryan F.
RF
Ryan F.
Small-Business (50 or fewer emp.)
"Effortless Reporting with Room for UI Improvement"
5/5
What do you like best about SMS Storetraffic T.M.A.S.?

I like how SMS Storetraffic T.M.A.S. is easy to set up and connect to Wi-Fi. The reporting feature provides good insight into our business day by day, which helps us in making end-of-month reports. They also have a nice YouTube video and tutorial that guides you through the setup process, making it pretty easy. Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

I think they're working on it, but it's mainly the user interface for the web browser reporting. Now just nice UI that follows UI basics for reporting. You know, need to get a good team to develop that. That's all. That way, it's easy to understand, and it doesn't require additional training. Review collected by and hosted on G2.com.

Verified User in Museums and Institutions
AM
Verified User in Museums and Institutions
Mid-Market (51-1000 emp.)
"Automated Reporting That Makes Visitor Data Collection Effortless"
5/5
What do you like best about SMS Storetraffic T.M.A.S.?

I am thrilled by the automation of this system. You can set up reports to run automatically. The onboarding was very helpful-- they took time to learn about what we need, and trained me on how best to use the system to meet our needs. I've already set up a meeting with museum management to present on the system, and think about ways we can deploy this in other locations Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

So far the largest downside is the upfront investment cost. I think it well worth the price, it just means we cannot install the system in as many buildings as we would like at once Review collected by and hosted on G2.com.

Roland P.
RP
Roland P.
General Managers
Mid-Market (51-1000 emp.)
"Great for Small Business owners to get DATA on traffic and conversion."
4/5
What do you like best about SMS Storetraffic T.M.A.S.?

Easy to read data for our managers to see our conversion rates etc. Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

It is hard to get someone on the phone sometimes. Review collected by and hosted on G2.com.

GM
Gus M.
Chief Administrator
Mid-Market (51-1000 emp.)
"Turning Foot Traffic Data into Action"
4/5
What do you like best about SMS Storetraffic T.M.A.S.?

We have been very pleased with the T.M.A.S. system and the value it has provided in helping us better understand customer activity at our shelters. The system has given us reliable, objective data on foot traffic, which allows us to move beyond assumptions and make decisions based on actual customer patterns and something we use every day.

The installation process was straightforward. The equipment was easy to mount, and the setup was completed without impacting daily operations. Once installed, the system began collecting data immediately and did not require ongoing adjustment or troubleshooting.

Customer support has been excellent throughout the entire process. From the initial installation to ongoing use, their team has been responsive. Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

One area that would further enhance the system would be expanded integration capabilities with external reporting tools. The ability to more seamlessly connect the data to platforms like Power BI would allow us to incorporate foot traffic into our broader operational dashboards and strengthen our overall analytics environment. Review collected by and hosted on G2.com.

Andrew F.
AF
Andrew F.
Owner
Small-Business (50 or fewer emp.)
"Highly suggest T.M.A.S. if you want to offer better customer service!"
5/5
What do you like best about SMS Storetraffic T.M.A.S.?

T.M.A.S is very easy to set up, easy to use, and was a breeze to implement. We had great training buy the customer support team.

We have two retail stores and use a number of the features to give us real time information about store traffic and historic traffic counts to make sure we have the correct amount of staff at the right time.

The app is very easy to use and gives a tonne of information! Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

We have not found any downsides yet, everything works great. Review collected by and hosted on G2.com.

Verified User in Libraries
AL
Verified User in Libraries
Small-Business (50 or fewer emp.)
"UNHelpful software and equipment for counting customers"
0/5
What do you like best about SMS Storetraffic T.M.A.S.?

4/15/2026: This is a followup to my original review posted in August of 2025. Since then our devices have stopped working and we could not get any help from TMAS. I have tried to end my subscription and I have received no response.

8/8/2025: We have been using TMAS counters and software for over a year and we find it accurate in its counting of people entering the building.

I like the daily and monthly reports that are emailed to me. They keep me informed of foot traffic including peak times.

I found TMAS to be the most affordable product with the features that I wanted.

TMAS is expandable if I want to add more counters to track foot traffic in specific areas.

Customer support is helpful and easy to reach. Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

4/15/2025: Equipment stopped working. No customer service help. Cannot cancel subsciption.

8/8/2025: The software is a little difficult to set up but the customer service providers are very helpful in getting the information you want in the reports. Once the report is set up you don't have to make adjustments. Review collected by and hosted on G2.com.

Jackson O.
JO
Jackson O.
Assistant Project Manager
Small-Business (50 or fewer emp.)
"Outstanding Support and Seamless Experience"
5/5
What do you like best about SMS Storetraffic T.M.A.S.?

The support. We were required to buy this by a fire marshal so this was a purchase not wanted at all, but needed.

Mike V. and Sayantani were both wonderful and gave me the best customer experience even under unfortunate circumstances. Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

Nothing to dislike. I can imagine that others might think the software is overcomplicated so maybe look into simplifying some categories. For example, it looked like there were 20+ reports but I can't imagine anyone using all of those. Then again, we'll barely even use ours so it is what it is.

Again, nothing to dislike, just a preference of simplicity from me(which Sayantani helped with by hiding report options that I didn't need). Review collected by and hosted on G2.com.

miguel c.
MC
miguel c.
Technical Lead
Mid-Market (51-1000 emp.)
"Calibration of new store counter"
5/5
What do you like best about SMS Storetraffic T.M.A.S.?

the new counter replaced was easy to setup and mount. Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

the EOL devices such as 3dscope I has no support for calibration but the tech provided steps for updating the firmware though Review collected by and hosted on G2.com.

Kenneth S.
KS
Kenneth S.
Program Coordinator
Small-Business (50 or fewer emp.)
"Powerful and Full of features"
4.5/5
What do you like best about SMS Storetraffic T.M.A.S.?

TMAS has proven to be an accurate and accessible people-counting solution at our 2 venues. The product allows us to track how many people visit our sites, and generate reports to match any time window a user requests. This is useful when working with dates in between months, rather than just blocks of predetermined values. Email alerts notifying me when a device is obstructed or low battery ensures that I can quickly address any issues that come up, and maintain clean records. Review collected by and hosted on G2.com.

What do you dislike about SMS Storetraffic T.M.A.S.?

too many buttons and features create distractions and cause confusion for less "technologically literate" users, leading to frustration. I personally don't have the problem, but others in my space unfortunately cannot query the data themselves (I would not attribute this fault to the product, but rather the user). Review collected by and hosted on G2.com.