1. [Home](https://www.g2.com/) 2. ... 3. [Retail Software](https://www.g2.com/categories/retail) 4. [Retail Analytics Software](https://www.g2.com/categories/retail-analytics) 5. [SMS Storetraffic T.M.A.S.](https://www.g2.com/products/sms-storetraffic-sms-storetraffic-t-m-a-s/reviews) 6. [SMS Storetraffic T.M.A.S. Claims vs Evidence](https://www.g2.com/products/sms-storetraffic-sms-storetraffic-t-m-a-s/claims-vs-evidence) # SMS Storetraffic T.M.A.S. Claims vs Evidence ## Claim: “26 report options that connect with POS data to provide insights into your daily and weekly KPI’s.” ##### Supported by reviews. Relevant reviewers report POS integration with sales and KPI-related data, along with numerous reporting options that support daily and periodic insights. The reviews are consistent with the claim, though they do not independently establish the exact count of 26 reports. - “Powerful software that allows you to monitor store traffic per time period in addition to pulling in all the necessary sales data from Shopify (Sales, items per transaction, average order value, etc.).” [Read Full Review](https://www.g2.com/survey_responses/11072785) - “The Shopify POS integration is a nice touch.” [Read Full Review](https://www.g2.com/survey_responses/12037224) Last updated Oct 5, 2026 Source: [https://storetraffic.com/people-counter-pricing/](https://storetraffic.com/people-counter-pricing/) ## Claim: “Updates within 5 seconds when someone walks in or out, ensuring optimal monitoring of social distancing and occupancy measures.” ##### Mixed support from reviews. Reviewers are split, with some describing real-time traffic information while others report that the app does not always update in real time and that syncing can be delayed during high-traffic periods. The reviews do not establish the specific five-second update interval stated in the claim. - “give us real time information about store traffic and historic traffic counts to make sure we have the correct amount of staff at the right time.” [Read Full Review](https://www.g2.com/survey_responses/12019282) - “The app doesnt always update in real time but online it does.” [Read Full Review](https://www.g2.com/survey_responses/10412114) - “Additionally, occasional delays in data syncing can happen during high-traffic periods, so optimizing real-time data processing would make it even better.” [Read Full Review](https://www.g2.com/survey_responses/10470796) Last updated Oct 5, 2026 Source: [https://storetraffic.com/people-counter-pricing/](https://storetraffic.com/people-counter-pricing/) ## Claim: “Its typical accuracy score is 98%, while the minimum acceptable is 95%.” ##### Supported by reviews. Most relevant reviewers describe the counters and data as accurate or reliable, while a few report inaccuracies. The reviews support the high-accuracy direction of the claim, but do not establish the specific 98% typical score or 95% minimum. - “The counter is very accurate” [Read Full Review](https://www.g2.com/survey_responses/13323009) - “We consistently receive reliable, accurate data on foot traffic in our store” [Read Full Review](https://www.g2.com/survey_responses/12270295) - “Our reports tend to give back 0.5 counts, which makes our counts inaccurate.” [Read Full Review](https://www.g2.com/survey_responses/11143863) Last updated Oct 5, 2026 Source: [https://storetraffic.com/people-counter-pricing/](https://storetraffic.com/people-counter-pricing/) ## Claim: “3D SCOPE II LC’s accuracy can reach 99%+.” ##### Mixed support from reviews. Reviewers generally describe the counters as accurate, but others report inaccurate or slightly off counts. The reviews do not establish the specific 99%+ accuracy level stated in the claim. - “I appreciate how accurate and consistent the counter is. It is incredibly useful for our business” [Read Full Review](https://www.g2.com/survey_responses/10486133) - “Our reports tend to give back 0.5 counts, which makes our counts inaccurate.” [Read Full Review](https://www.g2.com/survey_responses/11143863) - “sometimes when using TMAS the numbers are a bit off because it sometimes counts staff walking in and sometimes it dosnt” [Read Full Review](https://www.g2.com/survey_responses/10606089) Last updated Oct 5, 2026 Source: [https://storetraffic.com/people-counter-pricing/](https://storetraffic.com/people-counter-pricing/) ## Claim: “Understand the specific impact of traffic, % sold (conversion), staff hours, and average sales and transactions on your daily business goals.” ##### Supported by reviews. Relevant reviewers report using traffic, conversion, sales, and transaction metrics to inform staffing, displays, and other day-to-day business decisions. The reviews consistently support the product’s ability to connect these measures with daily operational goals. - “Powerful software that allows you to monitor store traffic per time period in addition to pulling in all the necessary sales data from Shopify (Sales, items per transaction, average order value, etc.).” [Read Full Review](https://www.g2.com/survey_responses/11072785) - “Still brand new to it but it will be a powerful tool to help us schedule our staff and keep up with trends to prepare for future strong and weak sales days.” [Read Full Review](https://www.g2.com/survey_responses/11072785) - “we can calculate our true conversion rate with confidence. With that insight, we’re able to make better-informed decisions about displays, staffing, and other day-to-day operational choices.” [Read Full Review](https://www.g2.com/survey_responses/12270295) Last updated Oct 5, 2026 Source: [https://storetraffic.com/people-counter-pricing/](https://storetraffic.com/people-counter-pricing/) ## Claim: “PEARL will also count every entry or exit as long as only one person walks through the beam at the same moment—the case for most entrances—and as long as the person is at least 54 inches tall (i.e., an adult).” ##### Mixed support from reviews. Reviewers are split, with some reporting accurate counting of adults and people entering while others describe fractional or inconsistent counts. The reviews do not specifically establish the claim's exact one-person beam condition or 54-inch height threshold. - “I like that I can get an accurate count of adults and children with T.M.A.S.” [Read Full Review](https://www.g2.com/survey_responses/12210282) - “We have been using TMAS counters and software for over a year and we find it accurate in its counting of people entering the building.” [Read Full Review](https://www.g2.com/survey_responses/11434272) - “Our reports tend to give back 0.5 counts, which makes our counts inaccurate.” [Read Full Review](https://www.g2.com/survey_responses/11143863) - “sometimes when using TMAS the numbers are a bit off because it sometimes counts staff walking in and sometimes it dosnt” [Read Full Review](https://www.g2.com/survey_responses/10606089) Last updated Oct 5, 2026 Source: [https://storetraffic.com/people-counter-pricing/](https://storetraffic.com/people-counter-pricing/) ## Claim: “In other words: PEARL is ready to be installed in just a few minutes—simply download the app and follow the steps.” ##### Mixed support from reviews. Reviewers are split: many describe installation and setup as straightforward or easy, while others report that setup is difficult, requires a contractor, or causes delays. The reviews do not establish the specific “few minutes” timeframe or confirm that installation consists simply of downloading the app and following steps. - “The installation process was straightforward. The equipment was easy to mount, and the setup was completed without impacting daily operations.” [Read Full Review](https://www.g2.com/survey_responses/12401251) - “TMAS was easy to install, and the configuration was via a phone meeting.” [Read Full Review](https://www.g2.com/survey_responses/11397142) - “The hardest part is setting it up — after that its business as usual” [Read Full Review](https://www.g2.com/survey_responses/11843333) Last updated Oct 5, 2026 Source: [https://storetraffic.com/people-counter-pricing/](https://storetraffic.com/people-counter-pricing/)