# Shorby Reviews
**Vendor:** Shorby  
**Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 11
## About Shorby
Shorby is a URL shortening service designed to enhance online marketing efforts by enabling users to create branded, trackable links. This tool allows individuals and businesses to collect leads from any shared content, even if it&#39;s not their own, by automatically building an audience for retargeting purposes. By utilizing Shorby, users can increase click-through rates by over 34% through the use of customized URLs, making it an ideal solution for sellers, bloggers, and affiliates seeking to optimize their digital presence. Key Features and Functionality: - Branded URL Shortening: Generate customized, shortened links that reflect your brand identity, enhancing credibility and recognition. - Ad Tracking Integration: Automatically apply ad tracking to your links, enabling precise monitoring of campaign performance. - Audience Building: Collect clicks from shared content to grow your audience, even from pages you don&#39;t own. - Retargeting Capabilities: Utilize the gathered audience to run targeted ad campaigns on platforms like Facebook, Instagram, or Google Ads, increasing the effectiveness of your marketing efforts. - Click Insights: Access detailed analytics on link performance to inform and refine your marketing strategies. - Smart Pages (Bio Links): Create customizable landing pages with multiple links, perfect for social media bios, allowing you to direct followers to various content or offers. Primary Value and User Solutions: Shorby addresses the challenge of losing potential leads when sharing external content by enabling users to capture and retarget their audience effectively. By providing tools for branded link creation, audience growth, and targeted advertising, Shorby empowers users to maximize their online marketing impact, drive higher engagement, and ultimately increase conversions. This comprehensive approach ensures that every shared link contributes to building a valuable audience base for sustained business growth.



## Shorby Pros & Cons
**What users like:**

- Users value the **built-in analytics** for tracking link performance, helping refine their outreach strategies effectively. (1 reviews)
- Users value the **ease of use** of Shorby, allowing quick creation of optimized, link-rich pages effortlessly. (1 reviews)
- Users love the **link management** features of Shorby, enabling easy creation of optimized pages and insightful analytics. (1 reviews)

**What users dislike:**

- Users feel there&#39;s a **lack of features** for creating unique and customized landing pages with Shorby. (1 reviews)
- Users feel the **limited design options** may not meet the needs for a customized landing page experience. (1 reviews)

## Shorby Reviews
  ### 1. Smartest Way to Maximize Your Instagram Bio Link

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2025

**What do you like best about Shorby?**

You can create a sleek, mobile-optimized page with multiple links, social icons, and contact options all in one place — perfect for directing followers to your website, YouTube channel, shop, or messaging apps like WhatsApp. I love how quick it is to add and reorder contact buttons, images, and even promotional blocks without any coding. Plus, the built-in analytics help you see exactly which links get clicked, so you can refine your strategy over time and make the most of your Instagram traffic.

**What do you dislike about Shorby?**

Some design options are fairly simple and might feel a bit basic if you’re after a truly bespoke landing page experience.

**What problems is Shorby solving and how is that benefiting you?**

Shorby solves the challenge of Instagram’s restrictive single bio link by creating a centralized hub where you can showcase your entire online presence — multiple links, contact methods, promos, even lead capture forms.

  ### 2. Create Short Bio - Simple to Use

**Rating:** 2.5/5.0 stars

**Reviewed by:** Mazlan A. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2023

**What do you like best about Shorby?**

Have many blogs and support multiple social media channels. Simple dashboard.

**What do you dislike about Shorby?**

Only have one single function for short bio and dashboard but could have other features such as link shortener to make this worthwhile to subscribe.

**What problems is Shorby solving and how is that benefiting you?**

Sharing all the (social media channels) methods that people can reach me out.

  ### 3. Best for affiliate marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ankit K. | Digital Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 31, 2023

**What do you like best about Shorby?**

It provides us the way to collect all our important link on one page and then you can share it anywhere.

**What do you dislike about Shorby?**

Nothing, it just fullfil all the requirements that they tells initially.

**What problems is Shorby solving and how is that benefiting you?**

We are searching for a tool that shorten our big affiliate products urls and this tool help us a lot.

  ### 4. Does not allow me to update my profile picture & customer support is not helpful!

**Rating:** 1.5/5.0 stars

**Reviewed by:** Dario C. | Holistic Business & Sales Coach, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 04, 2022

**What do you like best about Shorby?**

The way it is set up to share one diverse profile links, is practical.

**What do you dislike about Shorby?**

Since I deleted my old picture and want to update a new picture, it does not work, no matter what I do, whenever I click on the camera symbol, it won't open up a new window for me to upload a new profile picture. I have been in contact with support but they are not helpful at all, the advice they give me does not solve the issue, I did send them a profile picture to do it for me, but again, did I mention that they aren't helpful?!

Instead they get me to jump through hoops to try it myself giving standard feedback, telling me it works on their end, well that's not helpful, because on my end it is still not working and after 4 weeks or more, going forward and backward on trying to solve the issue, without it being solved, I had about enough!

**What problems is Shorby solving and how is that benefiting you?**

Simply put it makes it easier for me as a service provider to share my branding, websites and social media links as well as my offers, it's a landing page business card that allows one to do all those things without tech knowledge and without coding.

  ### 5. Awesomely diverse app for your profile and more

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brady P. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2022

**What do you like best about Shorby?**

Most people use social media these days and many for business. Shorby allows me to create a link in my profiles to share what I want with people. If all I wanted was to share other social profiles then I can do that, but I can also share websites, affiliate programs, articles I liked, and way more. It's like having a swiss army knife in your profile and I'm barely tapping into what it can do for me. I share: 
- my other profiles
- my websites
- my books
- products I support and believe in
- etc

**What do you dislike about Shorby?**

It takes a bit to learn how to use it so while it's pretty intuitive to set up, you also need to spend some time learning the best way to use it but that's true of nearly every software. 

My only other gripe is logging in. I relentlessly clear my cache and cookies and so I have to start fresh each time I open Shorby and I don't open it enough to keep a shortcut visible in my browser even though it is saved there. The problem comes in that when I search for it, I end up trying to figure out which Shorby link to click in the search so I usually waste a few attempts trying to figure out which site is the correct one for me to log into.

**What problems is Shorby solving and how is that benefiting you?**

The biggest solution this provides is a simple way to share what I'm doing right now. I love the card system in that I can put a link in my profile and the card at the top when they click will be the thing I'm currently focused on (providing that I've updated it correctly)

  ### 6. Super simple and far more than a link shortener

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicholas (Nick) H. | Co-Founder & Director , Small-Business (50 or fewer emp.)

**Reviewed Date:** January 07, 2022

**What do you like best about Shorby?**

I love the way Shorby allows you to create what is, in effect, a mini-website that is simple to build and shows the best of your products. Everything also loads quickly, is simple to use and can be adapted to match your brand colours. And then it also shortens links!  One of the aspects I really like about the link shortening is it's easy to swap over the link to a new one.

**What do you dislike about Shorby?**

The link shortening is great, however, once you have lots of links it gets to be quite hard to manage, find things or change out the links. I'd really like some sort of search feature.

**Recommendations to others considering Shorby:**

If you're looking for a simple, yet feature-rich link shortener, that also allows you to create good looking Bio's etc then get Shorby.  My only advice would be to set up your links in a way that helps you keep orgainsed as they don't have a search feature.

**What problems is Shorby solving and how is that benefiting you?**

Shorby really helps when you are only allowed one link in social media. You can turn that single bio link into a whole series of good-looking Rich Links. You can then change and adapt them at will.

  ### 7. Shorby Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joseph J. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 03, 2022

**What do you like best about Shorby?**

Update and design options seem to be easy to understand. The interface is clean and the page loads quickly.

**What do you dislike about Shorby?**

It's not a dislike, but payment options on shorby would be helpful.

**Recommendations to others considering Shorby:**

You'll want to look into how many links you can add to your account

**What problems is Shorby solving and how is that benefiting you?**

Mostly I need a bio page for social media.

  ### 8. Great addition to my Instagram Arsenal

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 13, 2022

**What do you like best about Shorby?**

I've been using Shorby for a while now (since they began) and they have improved significantly. My links can now show graphics and other things to entice people who visit my profile to click on them. And it's so easy to set up and edit. Definitely recommend.

**What do you dislike about Shorby?**

To be honest it does everything I want it to do and I don't see any downside to it for my purposes.

**What problems is Shorby solving and how is that benefiting you?**

It gives me a way to share multiple links to my Instagram profile and to promote whatever I like to my followers. I really appreciate the ability to do that. It has led to sales and subscriptions to my YouTube Channel.

  ### 9. Decent tool but there are downsides

**Rating:** 3.5/5.0 stars

**Reviewed by:** Genevieve Y. | Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Shorby?**

This tool let's us list multiple products and our social media pages with pictures or logos. In the app, it tracks clicks on each button for about 30 days. You can also add animations like a little shake to help draw people's attention to a particular item!

**What do you dislike about Shorby?**

The layout is not customizable and some of our users don't like the link. There can only be 1 item/row so the page is long but not wide. We have the Rocket package, so we can only have 10 links per page, which can be limiting. The last problem is Google Analytics tracks Shorby as a referral instead of social media, so now we have to use the Google Link customization app before adding each item to Shorby.

**What problems is Shorby solving and how is that benefiting you?**

Only being able to have 1 product link on Instagram was definitely a problem for us, being an e-commerce company. Being able to point our users to multiple products through our Instagram link has helped show our wide range of products to new customers and get all customers to the products they want quicker.

  ### 10. Best tool for shortening links

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ivan I. | Web Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 09, 2021

**What do you like best about Shorby?**

Shorby is easy to sue intuitive and powerful link shortening tool. Combines pixels from ad platforms and creates beautiful Instagram bio pages

**What do you dislike about Shorby?**

It is good to have option to add TikTok pixel

**What problems is Shorby solving and how is that benefiting you?**

Instagram bio pages for my clients is what I use Shorby most of the time.

  ### 11. Good service

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 21, 2021

**What do you like best about Shorby?**

The ease of use is great and it's simple

**What do you dislike about Shorby?**

Needs more functions to be able to access more features

**What problems is Shorby solving and how is that benefiting you?**

Ease of use on social media


## Shorby Discussions
  - [What is Shorby used for?](https://www.g2.com/discussions/what-is-shorby-used-for)

- [View Shorby pricing details and edition comparison](https://www.g2.com/products/shorby/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+12%3A48%3A16+-0500&secure%5Bsession_id%5D=10a5e06a-11e9-4533-9536-32abbbdf5e8a&secure%5Btoken%5D=71e4983ceab0fe8d6fa67b4b59d0ed271cd57b679cc14562dde21bcaf5869b0e&format=llm_user)

## Shorby Features
**URL Shortener**
- Branded Shortlinks
- Link Analytics
- Bulk URL Creation
- Historical Shortlink Tracking

**Agentic AI - Digital Sales Room**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning

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