
I like that there is a free version of the website that still shows you a lot of information about your site's SEO, including ranking keywords, keyword ideas, organic ideas and more. With the free account, you are also able to pick a couple of posts for optimization targets. This free account gives you a glimpse of the full version which is good because you can try it before you buy. It's also a very easy website to use and the layout is clean and simple. You also get an email each week when everything has been updated which helps to remind me to check it out. Review collected by and hosted on G2.com.
I cannot think of any downsides at the minute. Review collected by and hosted on G2.com.
