Setmore's free tier supports up to 4 users with 200 appointments, email reminders, payment acceptance, and 24/7 support. Setmore's Pro plan at $5.00 per month unlocks unlimited users and appointments, SMS reminders, recurring appointments, two-way calendar sync, custom notifications, Google Reviews collection, and the ability to remove Setmore branding. G2 reviewers frequently cite the lack of two-way calendar sync and SMS reminders as the primary limitations driving upgrades from the free tier. Several G2 users note that the free version handles core scheduling needs well, but growing businesses benefit significantly from Pro features like recurring appointments and deeper calendar integration.