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The only thing that separates business objectives and marketing optimisation is the right attribution. Like everyone else, we've tried most mainstream attribution logic, but we could never trust the data. For us, SegmentStream is the first platform we can trust when it comes to analysing the added value of each of our channels.
Only in hindsight do we see how much potential our marketing channels had and with this system we have been able to exploit it.
All this is supported by a helpful and proactive team, and integration is easy as a breeze. Review collected by and hosted on G2.com.
We need to pay attention to error-free data loading in order to ensure that the autobidding functions of each marketing platform work reliably. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.
