# Scrunch Reviews **Vendor:** Scrunch **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 3.6/5.0 **Total Reviews:** 14 ## About Scrunch Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints. ## Scrunch Pros & Cons **What users like:** - Users love the **ease of use** in Scrunch, citing its clean structure and powerful filters for streamlined reporting. (2 reviews) - Users appreciate the **cleanly structured dashboard** of Scrunch, which enhances reporting and metric analysis. (1 reviews) - Users love Scrunch for its **cleanly structured metrics** and unique integration features, enhancing reporting capabilities significantly. (1 reviews) - Users love the **easy integrations** in Scrunch, especially with GSC data for advanced reporting and metrics analysis. (1 reviews) - Users love the **powerful filtering features** of Scrunch, making it quick to create an ideal shortlist of creators. (1 reviews) - Metrics Tracking (1 reviews) **What users dislike:** - Users find the **outreach and relationship-management tools lacking** , relying on external CRM notes for better functionality. (1 reviews) - Users find the **limited data** in Scrunch's insights restricts their ability to explore other AI platform opportunities. (1 reviews) ## Scrunch Reviews ### 1. Very intuitive, tons of data, clean dashboards for advanced reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Deepshikha D. | Content Strategy Lead, Product, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Scrunch?** As someone who lives in dashboards and reporting tools, I really appreciate how cleanly Scrunch structures audience, engagement, and performance metrics. It gives me enough depth to build advanced reports. Definitely loving the Prompt generator tool and the ability to integrate GSC data. No other platform does that as of now! **What do you dislike about Scrunch?** The competitive presence section in "insights" only gives me ChatGPT optimization data which I feel is restrictive because I'd love to see the same opportunities on other AI platforms as well. **What problems is Scrunch solving and how is that benefiting you?** Instead of manually gathering information from different places, Scrunch gives me a single source of truth I can analyze quickly. It makes client reporting very solid since I can share screenshots from various places on the dashboard; so the client knows it's not made up in the air. Data credibility is one factor and the fact that the client can see their performance against top competitors is always well-received. ### 2. Useful LLM Search Metrics with Flexible Self-Serve Functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Scrunch?** It provide incredible access to LLM search metrics. The self-serve capabilities, particularly the ability to quickly upload prompts and add custom tagging allows us to quickly customize the data. Brand protection and competitive insights are also very impactful to our work. **What do you dislike about Scrunch?** A number of the more in-depth data cuts we use are not available in the front-end user interface. To be fair, they can be exported via the API if you have the technical expertise. **What problems is Scrunch solving and how is that benefiting you?** Providing access to LLM search data and informing insights on how to best tailor content for AI engines. ### 3. Powerful Filters Make Finding Creators Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Scrunch?** Scrunch’s filters are incredibly powerful, making it fast and easy to narrow thousands of creators into a perfect shortlist. **What do you dislike about Scrunch?** The outreach and relationship-management tools aren’t as deep as platforms like Grin, so I still use external CRM notes. **What problems is Scrunch solving and how is that benefiting you?** “Scrunch solves the biggest problem in influencer marketing: guessing. It gives me real audience data, authenticity scores, and performance insights so I can choose creators based on evidence instead of vibes. This saves budget, improves campaign ROI, and drastically cuts the time I spend manually researching influencers. ### 4. Scrunch - for the most query filter variety & amount of search results FREE **Rating:** 5.0/5.0 stars **Reviewed by:** Jess H. | Ecommerce Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2021 **What do you like best about Scrunch?** The amount of filters in the search query are great for specific campaigns **What do you dislike about Scrunch?** The search results page does not have a user-friendly scroll function. **What problems is Scrunch solving and how is that benefiting you?** Efficiency - One search query with scrunch can pull up dozens of results that are already pre-qualified. This would take multiple searches on social media & much longer. ### 5. Influencers Beware!!! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Scrunch?** Nothing.... They get you onboard with a campaign really quickly and look so professional, until you have completed the campaign and send them your invoice. They ignore all communication! Email, Chat, Telephone..... I still havent been paid from my Campaign, yet they took the money off the company I was doing the campaign for. Utterly terrible company! **What do you dislike about Scrunch?** Lack of respect for there Influencers. No communication after you have finished your campaign. **What problems is Scrunch solving and how is that benefiting you?** No Benefits at all. ### 6. USE EXTREME CAUTION **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2019 **What do you like best about Scrunch?** Nothing, I feel ripped off by attempting to use them. **What do you dislike about Scrunch?** If you make a "deposit" on a campaign you will not get your money back if you don't use the service. **Recommendations to others considering Scrunch:** Don't **What problems is Scrunch solving and how is that benefiting you?** I realized to read the fine print.... ### 7. A new way to find influencers + campaigns! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2018 **What do you like best about Scrunch?** Brands: search for influencers of all different niches with ease. Influencers: get opportunities sent right to your email inbox. **What do you dislike about Scrunch?** It would be awesome if this tool were free and accessible to all. Many of the features you need to pay for a Premium account for. The free trial version is very limited. **Recommendations to others considering Scrunch:** Check out the free trial and see if it's up your alley. I've tested all different apps, websites, programs, etc. for influencer marketing and found that many are exclusive or still in beta. Scrunch isn't like that - it's easy to navigate, clear on the information for each influencer / campaign, and a great spring board for connecting with influencers & brands. If you manage Instagram influencers, make sure to tell them to attach their email so they can get new opportunities sent straight to their inboxes. **What problems is Scrunch solving and how is that benefiting you?** Searching for influencers on your own as an agency can be daunting. Scrunch has a database of influencers from across niches to pull from. And for the influencers themselves, they can publicly set their price rang of price per post, so brands know ahead what to offer. ### 8. very frustrating and bad experience **Rating:** 0.5/5.0 stars **Reviewed by:** Thomas D. | Project Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2018 **What do you like best about Scrunch?** the search results give a clear overview **What do you dislike about Scrunch?** Search results did not even come close to the subjects i inserted **What problems is Scrunch solving and how is that benefiting you?** finding a influencer ### 9. Amazing Influencer Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Scrunch?** Ease of use and interface for sourcing influencers in all walks of life, selection process, customer service and reporting **What do you dislike about Scrunch?** Lack of widget or tool for integrating with easily selecting influencers when browsing their profiles independent of the platform **Recommendations to others considering Scrunch:** Consider Scrunch before opting for a platform that's 2-4x more expensive (eg. Upfluence) **What problems is Scrunch solving and how is that benefiting you?** Influencer marketing campaigns - new marketing product offering for our clients ### 10. Scrunch is a resource I value daily in my Influencer Marketing business **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie H. | Founder/Director, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2017 **What do you like best about Scrunch?** I love the Engagement measurement & filter options. **What do you dislike about Scrunch?** I'd really like more information about the Influencer's audience. **Recommendations to others considering Scrunch:** Make sure you use the filter options and extra search function. I find conducting my own customised searches is more useful than the general topics. **What problems is Scrunch solving and how is that benefiting you?** I can search for specific topics and narrow down to specific geographical locations based on client requirements. I love the engagement feature, as it allows me to understand how genuine the following is and how much the Influencer's content is received. ### 11. Scrunch delivers exactly what they say they can. **Rating:** 3.5/5.0 stars **Reviewed by:** Timothy S. | Brand Ambassadorship / Influencer Relations , Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2017 **What do you like best about Scrunch?** Straightforward deliverables as advertised **What do you dislike about Scrunch?** Could be a bit more in depth w/ analytics **What problems is Scrunch solving and how is that benefiting you?** Vetting of Influencer candidates for ad campaigns ### 12. My Scrunch Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2017 **What do you like best about Scrunch?** The thing I like the most is how quick it is now to find an influencer for a campaign. I used to spend a lot of time scrolling through Instagram hashtags trying to find an influencer, only to have them be in the wrong location and have to start again. It’s also saved me a lot of time keeping a spreadsheet up to date. I used to have an intern updating the social reach of all of our influencers, but now I just create a list in Scrunch and they keep it up to date for me. **What do you dislike about Scrunch?** There’s nothing that I dislike, but I’ve spoken to their customer service team and there are a lot of features coming that I am looking forward to, like the ability to manage your whole campaign and the influencer payments all through the platform as well. **Recommendations to others considering Scrunch:** There’s a 7-day free trial, try it for yourself! **What problems is Scrunch solving and how is that benefiting you?** The biggest problem Scrunch solves for me is time. I don’t have a dedicated marketing person for influencer campaigns, so the fact that it saves me so much time out of my day is awesome. ### 13. Scrunch is perfect for finding the right influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2017 **What do you like best about Scrunch?** The platform is really easy to use when you are looking for the right influencers. You can build lists that are easy to access next time **What do you dislike about Scrunch?** People who aren't influencers listing themselves on the site **Recommendations to others considering Scrunch:** It's an easy way to work with influencers **What problems is Scrunch solving and how is that benefiting you?** It makes it really easy to find people to work with. The campaign manager section is a great addition. ### 14. A simple and effective tool for our time-poor team to discover influencers we haven't met yet. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2017 **What do you like best about Scrunch?** Scrunch is a very user friendly platform, I knew what I was doing without needing to think too much. **What do you dislike about Scrunch?** I'd love to be able to bulk-contact users or download a .csv of email addresses (where available) **What problems is Scrunch solving and how is that benefiting you?** Finding new brands and influencers to grow our network faster than manually trawling through Instagram. ## Scrunch Discussions - [What is Scrunch used for?](https://www.g2.com/discussions/what-is-scrunch-used-for) - [View Scrunch pricing details and edition comparison](https://www.g2.com/products/scrunch/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+20%3A47%3A32+-0500&secure%5Bsession_id%5D=a9e33e78-3128-4481-ad92-a1a30ea69791&secure%5Btoken%5D=bb1d4f18c398d91c7ce352269b865e3eea91ec000a1b33ab3b592548b3bb2763&format=llm_user) ## Scrunch Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Social Commerce **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Scrunch Alternatives - [Traackr](https://www.g2.com/products/traackr/reviews) - 4.3/5.0 (373 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (550 reviews)