Scrunch Reviews & Product Details

Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.

Seller

Scrunch

Languages Supported

English

Product Description

Scrunch is a data-driven influencer marketing platform that allows brands and agencies to discover influential bloggers and social media influencers, and manage influencer marketing campaigns.

Overview by

Salvatore Garozzo

Top-Rated Alternatives

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Scrunch Media

How to search for influences in the Scrunch platform.

Scrunch Demo - Create an Influencer List

How to save a list of influencers in the Scrunch platform.

Scrunch Demo - Influencer Marketing Campaign Management

How to create a campaign brief.

How to filter influencer results by number of followers.

Scrunch Reviews (13)

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Deepshikha D.

Content Strategy Lead, Product

Mid-Market (51-1000 emp.)

12/4/2025

"Very intuitive, tons of data, clean dashboards for advanced reporting"

4/5

What do you like best about Scrunch?

As someone who lives in dashboards and reporting tools, I really appreciate how cleanly Scrunch structures audience, engagement, and performance metrics. It gives me enough depth to build advanced reports. Definitely loving the Prompt generator tool and the ability to integrate GSC data. No other platform does that as of now! Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

The competitive presence section in "insights" only gives me ChatGPT optimization data which I feel is restrictive because I'd love to see the same opportunities on other AI platforms as well. Review collected by and hosted on G2.com.

What problems is Scrunch solving and how is that benefiting you?

Instead of manually gathering information from different places, Scrunch gives me a single source of truth I can analyze quickly. It makes client reporting very solid since I can share screenshots from various places on the dashboard; so the client knows it's not made up in the air. Data credibility is one factor and the fact that the client can see their performance against top competitors is always well-received. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

12/4/2025

"Powerful Filters Make Finding Creators Effortless"

4/5

What do you like best about Scrunch?

Scrunch’s filters are incredibly powerful, making it fast and easy to narrow thousands of creators into a perfect shortlist. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

The outreach and relationship-management tools aren’t as deep as platforms like Grin, so I still use external CRM notes. Review collected by and hosted on G2.com.

What problems is Scrunch solving and how is that benefiting you?

“Scrunch solves the biggest problem in influencer marketing: guessing. It gives me real audience data, authenticity scores, and performance insights so I can choose creators based on evidence instead of vibes. This saves budget, improves campaign ROI, and drastically cuts the time I spend manually researching influencers. Review collected by and hosted on G2.com.

Jess H.

Ecommerce Marketing Manager

Small-Business (50 or fewer emp.)

7/21/2021

"Scrunch - for the most query filter variety & amount of search results FREE"

5/5

What do you like best about Scrunch?

The amount of filters in the search query are great for specific campaigns Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

The search results page does not have a user-friendly scroll function. Review collected by and hosted on G2.com.

Verified User in Photography

Small-Business (50 or fewer emp.)

4/2/2019

"Influencers Beware!!!"

0/5

What do you like best about Scrunch?

Nothing.... They get you onboard with a campaign really quickly and look so professional, until you have completed the campaign and send them your invoice.

They ignore all communication! Email, Chat, Telephone.....

I still havent been paid from my Campaign, yet they took the money off the company I was doing the campaign for.

Utterly terrible company! Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

Lack of respect for there Influencers. No communication after you have finished your campaign. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

3/9/2019

"USE EXTREME CAUTION"

0/5

What do you like best about Scrunch?

Nothing, I feel ripped off by attempting to use them. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

If you make a "deposit" on a campaign you will not get your money back if you don't use the service. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/21/2018

"A new way to find influencers + campaigns!"

4.5/5

What do you like best about Scrunch?

Brands: search for influencers of all different niches with ease. Influencers: get opportunities sent right to your email inbox. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

It would be awesome if this tool were free and accessible to all. Many of the features you need to pay for a Premium account for. The free trial version is very limited. Review collected by and hosted on G2.com.

Recommendations to others considering Scrunch:

Check out the free trial and see if it's up your alley. I've tested all different apps, websites, programs, etc. for influencer marketing and found that many are exclusive or still in beta. Scrunch isn't like that - it's easy to navigate, clear on the information for each influencer / campaign, and a great spring board for connecting with influencers & brands. If you manage Instagram influencers, make sure to tell them to attach their email so they can get new opportunities sent straight to their inboxes. Review collected by and hosted on G2.com.

What problems is Scrunch solving and how is that benefiting you?

Searching for influencers on your own as an agency can be daunting. Scrunch has a database of influencers from across niches to pull from. And for the influencers themselves, they can publicly set their price rang of price per post, so brands know ahead what to offer. Review collected by and hosted on G2.com.

Thomas D.

Project Intern

Small-Business (50 or fewer emp.)

9/28/2018

"very frustrating and bad experience"

0.5/5

What do you like best about Scrunch?

the search results give a clear overview Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

Search results did not even come close to the subjects i inserted Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/4/2018

"Amazing Influencer Marketing Platform "

5/5

What do you like best about Scrunch?

Ease of use and interface for sourcing influencers in all walks of life, selection process, customer service and reporting Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

Lack of widget or tool for integrating with easily selecting influencers when browsing their profiles independent of the platform Review collected by and hosted on G2.com.

Natalie H.

Founder/Director

Publishing

Small-Business (50 or fewer emp.)

6/6/2017

"Scrunch is a resource I value daily in my Influencer Marketing business"

5/5

What do you like best about Scrunch?

I love the Engagement measurement & filter options. Review collected by and hosted on G2.com.

What do you dislike about Scrunch?

I'd really like more information about the Influencer's audience. Review collected by and hosted on G2.com.

Recommendations to others considering Scrunch:

Make sure you use the filter options and extra search function. I find conducting my own customised searches is more useful than the general topics. Review collected by and hosted on G2.com.

What problems is Scrunch solving and how is that benefiting you?

I can search for specific topics and narrow down to specific geographical locations based on client requirements. I love the engagement feature, as it allows me to understand how genuine the following is and how much the Influencer's content is received. Review collected by and hosted on G2.com.