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# Scrunch vs Upfluence Comparison - What are their main differences?

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ScrunchUpfluence[+ Add Product](#)

Reviews

**Scrunch** [

3.6/5(14)

](https://www.g2.com/products/scrunch/reviews#reviews)

**Upfluence** [

4.6/5(140)

](https://www.g2.com/products/upfluence/reviews#reviews)

Pricing

**Scrunch**
Free Trial

No pricing available

**Upfluence**
Free Trial

**Starting at $478.00** 1 Search and Contact Module Per Month · Modular Custom Pricing

**Pricing Insights**
from reviews

Time to Implement

**Scrunch**
Not enough reviews yet

**Upfluence**
2 months

Based on 26 responses

Return on Investment

**Scrunch**
Not enough reviews yet

**Upfluence**
12 months

Based on 18 responses

Perceived Cost

**Scrunch**
$$$$$

**Upfluence**
$$$$$

Average Discount

**Scrunch**
Not enough reviews yet

**Upfluence**
36%

 ![Scrunch](https://images.g2crowd.com/uploads/product/hd_favicon/1487567346/scrunch.svg "Scrunch")

 ![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Scrunch**
[
Ease of Use (2)
](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425685&qs=pros-and-cons#reviews)[
Dashboard Usability (1)
](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425695&qs=pros-and-cons#reviews)[
Content Management (1)
](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425678&qs=pros-and-cons#reviews)[
Limited Data (1)
](https://www.g2.com/products/scrunch/reviews?filters%5Bsentiment_snippet%5D=2425682&qs=pros-and-cons#reviews)

**Upfluence**
[
Helpful (5)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770389&qs=pros-and-cons#reviews)[
Campaign Management (4)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770650&qs=pros-and-cons#reviews)[
Complexity (2)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1960938&qs=pros-and-cons#reviews)[
Initial Complexity (2)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770209&qs=pros-and-cons#reviews)

Screenshots

**Scrunch**
 ![Scrunch screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/58450/expirable-direct-uploads_2F5120998b-8355-4460-82d0-6ccc60762919_2F01_Travel-search_282_29.gif)

**Upfluence**
 ![Upfluence screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/160018/ecommerce.png)

Ratings

Meets Requirements

**Scrunch**

7.5

7.510

**Upfluence**

8.8

8.8118

Ease of Use

**Scrunch**

7.7

7.710

**Upfluence**

8.8

8.8119

Ease of Setup

**Scrunch**

8.7

8.75

**Upfluence**

8.7

8.757

Ease of Admin

**Scrunch**

7.3

7.35

**Upfluence**

8.7

8.750

Quality of Support

**Scrunch**

7.3

7.310

**Upfluence**

9.3

9.3116

Has the product been a good partner in doing business?

**Scrunch**

8.3

8.35

**Upfluence**

8.8

8.848

Product Direction (% positive)

**Scrunch**

7.9

7.911

**Upfluence**

8.7

8.7105

Features

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

6.4

10

9.0

86

Influencer Marketing

Influencer Recruitment

7.9

8

|

Verified

8.9(won by 1.0)

82

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Scoring

7.7

8

|

Verified

8.9(won by 1.2)

84

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Audience Analysis

6.3

5

|

Verified

8.9(won by 2.6)

86

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Segmentation

6.2

7

|

Verified

8.8(won by 2.6)

85

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Collaboration

5.8

6

|

Verified

9.0(won by 3.2)

79

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User-Generated Content (UGC) Management

5.0

5

|

Verified

9.4(won by 4.4)

54

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Content Approval

6.7

7

|

Verified

9.2(won by 2.5)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Analytics

7.6

9

|

Verified

9.1(won by 1.5)

75

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting and Dashboards

6.7

6

|

Verified

9.0(won by 2.3)

74

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Importing and Exporting Tools

4.5

7

|

Verified

9.0(won by 4.5)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Whitelisting

Feature Not Available

9.2(won by default)

41

|

Verified

Influencer Compensation

Feature Not Available

9.1(won by default)

42

Social Commerce

Not enough data

8.9(won by default)

19

E-Commerce Integration

Feature Not Available

9.1(won by default)

25

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Blogger Outreach[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

9.3

35

Identify

Blogger Database

Not enough data

9.1(won by default)

33

Blogger Search Engine

Not enough data

9.3(won by default)

34

Selection Criteria

Not enough data

9.2(won by default)

33

Manage

Import/Export

Not enough data

9.2(won by default)

30

Automatic Follow-up

Not enough data

9.4(won by default)

12

Multichannel Outreach

Not enough data

9.0(won by default)

28

Product Tracking

Not enough data

9.3(won by default)

25

Content Scheduling

Not enough data

9.7(won by default)

13

Results

Curation

Not enough data

9.5(won by default)

13

Reports and Visualization

Not enough data

9.4(won by default)

29

Campaign Analytics

Not enough data

9.4(won by default)

27

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Scrunch](https://images.g2crowd.com/uploads/product/hd_favicon/1487567346/scrunch.svg "Scrunch")](https://www.g2.com/products/scrunch/reviews)

Scrunch

Small-Business(50 or fewer emp.)

64.3%

Mid-Market(51-1000 emp.)

35.7%

Enterprise(\> 1000 emp.)

0%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)

Upfluence

Small-Business(50 or fewer emp.)

68.3%

Mid-Market(51-1000 emp.)

21.6%

Enterprise(\> 1000 emp.)

10.1%

Small-Business

(50 or fewer emp.)

64.3%

68.3%

Mid-Market

(51-1000 emp.)

35.7%

21.6%

Enterprise

(\> 1000 emp.)

0%

10.1%

Reviewers' Industry

[![Scrunch](https://images.g2crowd.com/uploads/product/hd_favicon/1487567346/scrunch.svg "Scrunch")](https://www.g2.com/products/scrunch/reviews)
Scrunch

Marketing and Advertising

35.7%

Public Relations and Communications

14.3%

Apparel & Fashion

14.3%

Publishing

7.1%

Photography

7.1%

Other

21.4%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)
Upfluence

Marketing and Advertising

18.1%

Health, Wellness and Fitness

6.5%

Retail

6.5%

Consumer Goods

6.5%

Apparel & Fashion

5.8%

Other

56.5%

Alternatives

**Scrunch Alternatives**

 ![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr")

[
Traackr
](/products/traackr/reviews)

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

[
Meltwater
](/products/meltwater/reviews)

**Upfluence Alternatives**

 ![Sprout Social Influencer Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/9c7644dda45ba15962b5e6b08e47dc9f/sprout-social-influencer-marketing.svg "Sprout Social Influencer Marketing")

[
Sprout Social Influencer...
](/products/sprout-social-influencer-marketing/reviews)

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr")

[
Traackr
](/products/traackr/reviews)

## Scrunch vs Upfluence

When assessing the two solutions, reviewers found Upfluence easier to use and administer. Reviewers also felt that Upfluence was easier to do business with overall. However reviewers felt that the products are equally easy to set up.

- Reviewers felt that Upfluence meets the needs of their business better than Scrunch.
- When comparing quality of ongoing product support, reviewers felt that Upfluence is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Upfluence over Scrunch.