--- title: SAWO Reviews meta_title: 'SAWO Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 19 reviews by the users' company size, role or industry to find out how SAWO works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 19 scale: '5' date_modified: '2026-05-05' parent_category: name: Identity Management url: https://www.g2.com/categories/identity-management --- # SAWO Reviews **Vendor:** SAWO **Category:** [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication) **Average Rating:** 4.7/5.0 **Total Reviews:** 19 ## About SAWO SAWO is a one-tap authentication service that can onboard users without passwords or OTPs, making the process hassle-free, quick and secure. Quick registration within our one-step process serves users the experience they deserve, thus driving down bounce rates and conversions. SDK acts as a hidden layer between user and platform, making users forget about the hassles of passwords and enjoy the product. SAWO comes packed with various features like customized designs, number/email signups, and integrations like Bubble/ WordPress. Features: +Biometric Authentication +Data Autonomy +Multi-platform Support +Restricted access management +Branding support for login forms +Advanced configurations for managing authentication flows ## SAWO Reviews ### 1. Hassle free login without requiring to remember Passwords **Rating:** 4.5/5.0 stars **Reviewed by:** Pinakee K. | Full-stack Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2022 **What do you like best about SAWO?** With SAWO our team integrated the login SDK with just six lines of code. With the help of it, my team and I were able to focus on our core product. We have seen a decrease in bounce rate on our platform for four months. Moreover, we can customize the login form with the designs of our choices. Also, it helped us quickly prototype the product whenever we were working on a new product in a variety of tech stacks! **What do you dislike about SAWO?** No particular con as such, but I would like to have SAWO also provide an authorization SDK or plugin along with the Authentication SDK. Second, it should also offer biometric authentication in laptop/PC devices where possible, like a fingerprint scanner. **What problems is SAWO solving and how is that benefiting you?** Before SAWO, there was a 30 percent attrition rate while signing up or log in to our platform, which has reduced drastically to less than 5 percent. Second, we can devote our time to the core product. ### 2. Simplifying authentication needs for developers and businesses alike **Rating:** 4.5/5.0 stars **Reviewed by:** Koishore R. | Engineering Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2022 **What do you like best about SAWO?** SAWO allows me to integrate a login flow wiith minimal amount of effort and coding. This enables me to focus my time and energy on more importsnt things of the core product that I'm working on. The customisations to the form as well as the design make it seamlesss to integrate with my design choices and technological needs. **What do you dislike about SAWO?** SAWO does not provide REST APIs which takes a little bit away from the freedom to customise my own login flow. This is a minor hindrance but it is mostly taken care of by the ever evolving capabilities of the dashboard they provide. **Recommendations to others considering SAWO:** SAWO is a great platform that can help anyone getting started with an idea to even a growing business. It facilitates and cuts down your development time by a huge amount, so you can pay attention to the core offerings of your product and not worry about how users are going to login! **What problems is SAWO solving and how is that benefiting you?** I've used SAWO to build quick proof of concepts and MVPs of apps that I had in mind. It also offers cross platform and cross language integrations, so technology is never a bottleneck when integrating SAWO into your own app. ### 3. Passwordless Authentication Made Easy with SAWO **Rating:** 5.0/5.0 stars **Reviewed by:** Khushi S. | Associate Product Manager Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2022 **What do you like best about SAWO?** SAWO has helped me eradicate OTPs and Passwords completely with its seamless user onboarding and easy-to-use interface. It has helped me scale my revenue and boost my adoption significantly. **What do you dislike about SAWO?** I would love to see the support of more No-code integrations with SAWO. **Recommendations to others considering SAWO:** Go passwordless by using SAWO and drive seamless conversions. **What problems is SAWO solving and how is that benefiting you?** SAWO is helping me solve the problem of Data Security and User Conversions by providing features like end-to-end encryption and driving more conversions. ### 4. One stop solution for decreasing bounce rate because of Auth. **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek C. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2022 **What do you like best about SAWO?** As a developer, I have spent a lot of time trying to include authentication as it is very difficult, but with SAWO it just takes 6 lines of code to integrate it and the user experience for my end-user is very smooth. **What do you dislike about SAWO?** As SAWO tries to solve a particular problem, i.e the authentication, there isn't much to dislike, but iFrame loads only after the page loads. If that is solved, this product would be nearly perfect. **What problems is SAWO solving and how is that benefiting you?** Whenever I had tried using other auth services with passwords, I have realized that the bounce rate is very large, but when I implemented SAWO, I could see that the bounce rate has decreased drastically. ### 5. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Prakruti T. | Deputy Manager - Expansion, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2022 **What do you like best about SAWO?** it saves my time and keeps me from redundant and repetitive logins. It helps get retention hence decreasing the bounce rate. **What do you dislike about SAWO?** There is not a lot to dislike about this app. It was a little confusing to use at first. **What problems is SAWO solving and how is that benefiting you?** Better User Retention And Better User Experience For Customer. ### 6. Super, Neat and Clean Implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Animesh P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2022 **What do you like best about SAWO?** Suitable for frequent website user experience along with secure access. I liked the Product Interface & Authentication Capabilities of the product. The number of steps required to integrate was relatively less. **What do you dislike about SAWO?** As of now, I have not faced any issues while using SAWO SDK **What problems is SAWO solving and how is that benefiting you?** We are solving customer onboarding problems using SAWO. It has helped us to overcome authentication problems and have also improved the user experience, thereby increasing the customer retention rate ### 7. Authentication With A Better and Smoother Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Soumaya R. | Engineering Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about SAWO?** I've been using SAWO for quite some time. While I'm utilizing it, I've been able to lower the login drop-off on my main web application and assist people in logging into my website without needing an OTP. **What do you dislike about SAWO?** I don't particularly dislike it but would love to see how SAWO can handle and help with the bot and spam filtering, along with added security layer of the fingerprint. **What problems is SAWO solving and how is that benefiting you?** Before SAWO, I was experiencing a 35% decline in traffic due to failed login attempts on my application, and I was losing out on potential customers. SAWO has aided me in bridging that gap and simplifying my onboarding process. ### 8. Next gen solution for next gen hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** S G M. | Product Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about SAWO?** Sawo's authentication sdk has solved not just security issues but also has improved user login and checkut experience. **What do you dislike about SAWO?** They should provide a drop-down field in login screen. **What problems is SAWO solving and how is that benefiting you?** Passwords resets were elimated and user cart abandoning rate has reduced too. ### 9. Fast and secure **Rating:** 5.0/5.0 stars **Reviewed by:** Ayush Y. | UI UX, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2022 **What do you like best about SAWO?** With SAWO, I can login fast as compared to other services and it is more secured if we compare this to other apis in the market we have right now. It makes the login very seem less. **What do you dislike about SAWO?** If I talk about it, I can't think of anything for now. **What problems is SAWO solving and how is that benefiting you?** Before, I used to get otps and then I had to type it and it would consume so much of time but with SAWO, it is so easier now to login into the platform. ### 10. Awesome and easy integration for authentication **Rating:** 5.0/5.0 stars **Reviewed by:** Raj Gopal R. | UI/UX Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about SAWO?** The ability to provide 5000 authentications for any start-up is a blessing in disguise. Being user-friendly and easy to implement makes it the Best of its kind. Along with being easily customizable is an excellent feature. **What do you dislike about SAWO?** None as of now, the APIs are working fine with no issues. **What problems is SAWO solving and how is that benefiting you?** User authentication is what saw solves at its core, along with providing a great user experience for various users like developers, product managers, designers, and many others. ### 11. Easy to integrate in web/app/hybrid projects, provides 500 FREE auths, documentation is understable. **Rating:** 5.0/5.0 stars **Reviewed by:** Chhavi G. | AngelHack Student Ambassador India, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2021 **What do you like best about SAWO?** -It's easy to integrate the SAWO API in projects. - API is available for Web, App, and also for Hybrid projects. - 500 auths are free without any credit card details. - Developers can use SAWO API in their projects to make them stand out for free. - The premium plan is also cheap. - Documentation which is provided for beginners is also understandable. **What do you dislike about SAWO?** There is nothing for now that I dislike. The community is very supportive. **What problems is SAWO solving and how is that benefiting you?** While using the WordPress plugin, I faced a few issues in the UI/UX of the SAWO Plugin. ### 12. All authentication solutions at one place ! **Rating:** 4.5/5.0 stars **Reviewed by:** Anjali S. | Entrepreneur | Small Business, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2022 **What do you like best about SAWO?** SAWO provides solutions to all authentication problems that users and developers face by providing:- - Secure and Quick authentication without OTPs - Easy integration into the platform - Multiplatform support - Decent pricing & offers **What do you dislike about SAWO?** - There is nothing which I did not like as of now **What problems is SAWO solving and how is that benefiting you?** - Easy user onboarding - Enhances user experience and helps in reducing bounce rate ### 13. Most evident Authentication Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Naman G. | Founder/ CEO, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about SAWO?** I liked the Product Interface & Authentication Capabilities of the product. The number of steps required to integrate were quite less **What do you dislike about SAWO?** The videos used are very outdated and need to be updated. **What problems is SAWO solving and how is that benefiting you?** I am decreasing the user onboarding time and increasing the overall conversion by integrating the sawo. I also had to spend less in engineering to create a user authentication by using Sawolabs. ### 14. SAWO Labs review for developers **Rating:** 4.5/5.0 stars **Reviewed by:** MEGHNA D. | Student, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about SAWO?** Easy to integrate into the app and removes the need to have passwords and OTPs **What do you dislike about SAWO?** Could have more opportunities for open source contributions **What problems is SAWO solving and how is that benefiting you?** Solving the problem of OTPs and Passwords and revolutionizing the authentication space through this product was a great benefit ### 15. Amazing authentication software with easy integration and added features **Rating:** 4.5/5.0 stars **Reviewed by:** Anmol T. | Student, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2022 **What do you like best about SAWO?** Easy to use and quides available to walk yout through the process **What do you dislike about SAWO?** Can include more customizable designs and work on UI **What problems is SAWO solving and how is that benefiting you?** Reduce bounce rate by decreasing the time for login/signup ### 16. Easy and quick integration **Rating:** 4.5/5.0 stars **Reviewed by:** Pratap T. | Product marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2022 **What do you like best about SAWO?** It takes minimal time to operate and the steps on website are easy to follow up with **What do you dislike about SAWO?** They can offer more custom design options and include more trending content **What problems is SAWO solving and how is that benefiting you?** Authentication, faster login helps with bounce rate ### 17. Best Startup Auth SAAS Product **Rating:** 5.0/5.0 stars **Reviewed by:** Maclynn A. | A, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2022 **What do you like best about SAWO?** Very good for a startup and easy to implement **What do you dislike about SAWO?** No REST API to use and needs more integrations **What problems is SAWO solving and how is that benefiting you?** Passwordless login, No need to bother about authentication ### 18. SAWO for Authentication **Rating:** 4.5/5.0 stars **Reviewed by:** Samidha T. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about SAWO?** SAWO Labs provides one-stop solution for all the authentication-related problems **What do you dislike about SAWO?** As of now, I have not faced any issues while using SAWO Labs **What problems is SAWO solving and how is that benefiting you?** We are solving customer onboarding problem using SAWO. It has helped us to overcome authentication problems and have also improved the user experience thereby increasing the customer retention rate ### 19. My Bounce Rate Decreased Significantly ! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about SAWO?** Using Sawo Plugin For A 3 Month Now My Bounce Rate Decreased Significantly, And User Retention rate increased. And 5000 Authentication For Startup Is A Plus Point. **What do you dislike about SAWO?** Nothing Till Now. The Api Is Working Perfectly. **What problems is SAWO solving and how is that benefiting you?** Better User Retention And Better User Experience For Customer. ## SAWO Discussions - [What is SAWO used for?](https://www.g2.com/discussions/what-is-sawo-used-for) - [What are the next features launching in SAWO?](https://www.g2.com/discussions/what-are-the-next-features-launching-in-sawo) - 1 upvote - [View SAWO pricing details and edition comparison](https://www.g2.com/products/sawo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+20%3A35%3A57+-0500&secure%5Bsession_id%5D=ef50eeee-ed26-41f3-8150-80d1461c849d&secure%5Btoken%5D=b01b7f6960d915f0b65a8f41faf9c2f0f22e3edb49e26eeeb383a1eed6098062&format=llm_user) ## SAWO Features **Functionality** - FIDO2-compliant - Works with hardware security keys - Multiple authentication methods - Offline or no-phone solution ## Top SAWO Alternatives - [LastPass](https://www.g2.com/products/lastpass/reviews) - 4.5/5.0 (2,030 reviews) - [1Password](https://www.g2.com/products/1password/reviews) - 4.6/5.0 (1,782 reviews) - [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) - 4.6/5.0 (1,224 reviews)