I appreciate how this platform brings together customer data from various sources into a single, unified profile, providing a clear and consolidated overview. The real-time insights and segmentation features allow me to better understand customer behavior and respond quickly. The AI-powered recommendations and analytics support more data-driven and efficient decision-making. I also value how well it integrates with other Salesforce tools, which makes the overall workflow more connected and seamless. Review collected by and hosted on G2.com.

The setup and configuration can feel complex at times, especially when dealing with data mapping and permissions — it requires a learning curve and technical precision. Review collected by and hosted on G2.com.

I appreciate how Salesforce Data Cloud simplifies the creation of segmentations using various criteria and data points which isn't possible in native Salesforce reports. The integration with Marketing Cloud is extremely useful, allowing us to act on insights about prospects and enhance account engagement. Review collected by and hosted on G2.com.

I find setting up Salesforce Data Cloud to be quite difficult due to the extensive training required and the new terminology introduced. It feels almost like learning a new product from scratch, especially with functionalities like data mapping, unification, and segmentation that we hadn't handled before. Additionally, the product's complexity is heightened by areas where writing code is necessary, such as with calculated insights and query editors, which differ significantly from standard Salesforce administration tasks. This steep learning curve is not just challenging but makes the overall user experience less intuitive, especially for experienced Salesforce administrators. Review collected by and hosted on G2.com.

What I appreciate most about Salesforce Data Cloud is how it brings together data from various sources to form a unified, real-time customer profile, offering a comprehensive 360° view of each person. Its AI-powered segmentation and activation features make it possible to deliver highly personalized marketing and engagement. I also value the way it integrates smoothly with the wider Salesforce ecosystem, which supports more intelligent automation and improved decision-making across sales, service, and marketing. Review collected by and hosted on G2.com.

What I dislike about Salesforce Data Cloud is that initial setup and data mapping can be complex, especially when dealing with legacy or siloed systems. It also requires strong data governance and technical expertise to maintain accuracy and prevent duplication. Additionally, licensing and storage costs can become significant as data volume and use cases expand. Review collected by and hosted on G2.com.

I appreciate the flexibility of integrations, both internal and external, within the Salesforce environment. Review collected by and hosted on G2.com.

It can feel a bit complex when I’m trying to set up something custom. Review collected by and hosted on G2.com.

I love how Salesforce Data Cloud has significantly simplified segmentation for my marketing team. They can now create the segments they desire without writing SQL or code, using just natural language and a user-friendly drag-and-drop interface. The identity resolution feature is impressive, and the prebuilt connectors are highly convenient, allowing for out-of-the-box use alongside segmentation capabilities. Review collected by and hosted on G2.com.

{"Setting up Salesforce Data Cloud was difficult, especially the harmonization process where I had to map it to the canonical models. It was a painful process, though it was a one-time effort.","I would like to have more ingrained data governance that can mirror my Salesforce score, permissions, and governance.","The pricing model is very complicated. If it were simpler, it would make it easier to use more of the data cloud."} Review collected by and hosted on G2.com.

Data 360 prompted me to get a data warehouse that helped me bring data form over 18 legacy systems in one screen in Salesforce Review collected by and hosted on G2.com.

Downside is basically the cost point of it

It makes it hard for no. Profit organizations to use data 360 Review collected by and hosted on G2.com.

I like the ease of implementation and also the ease of use for the business area to segment through the data. Review collected by and hosted on G2.com.

I see that the training issue could be improved. Review collected by and hosted on G2.com.

Everything is centralized and on core which makes it extremely easy to govern Review collected by and hosted on G2.com.

The external credentials, connector set up is far more complex Review collected by and hosted on G2.com.

The zero cloud capacity to foster data governance while utilizing data in real time. Review collected by and hosted on G2.com.

Pricing and implementation concerns. Pricing is fine if ROI is shown. Review collected by and hosted on G2.com.

I like how easy Salesforce Data 360 (formerly Data Cloud) is to use. I find the zero copy of data feature very important as data needs to be updated regularly. The initial setup was also very easy. Review collected by and hosted on G2.com.

Nothing I can think of Review collected by and hosted on G2.com.