--- title: Rokt Catalog (formerly Canal) Reviews meta\_title: 'Rokt Catalog (formerly Canal) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Rokt Catalog (formerly Canal) works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Rokt Catalog (formerly Canal) Reviews & Product Details Visit Website Rokt Catalog is an AI-powered distributed commerce and marketplace platform that connects ecommerce retailers with curated third-party brands through a single integrated network. The platform delivers two products for two distinct audiences: Rokt Catalog for ecommerce partners (retailers and marketplaces) that need to expand third-party product assortment without inventory risk, and Rokt Catalog for Brands for DTC, digitally native, and established consumer brands that need scalable distribution across premium retail channels without managing individual retailer integrations. For ecommerce partners, Rokt Catalog functions as a full marketplace infrastructure platform, handling brand sourcing, product data ingestion, taxonomy normalization, pricing sync, inventory management, order orchestration, compliance, quality assurance, and vendor payouts. Partners onboard new brands with the help of ProductAI, which automates product data enrichment and PDP compliance at scale. Partners integrate with Rokt Catalog through flexible options including API, Mirakl, WooCommerce, Shopify, and server-to-server connections. For brands, Rokt Catalog for Brands delivers two growth channels from a single product feed integration: sales distribution across trusted retail partner marketplaces, and shoppable ads that drive product discovery and sales at the highest-intent moments in commerce. The platform is powered by Rokt Brain for real-time relevance and Rokt mParticle for unified customer data governance, and holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications. Rokt Catalog supports thousands of brands and over one million SKUs across the network. Ecommerce partners use Rokt Catalog to expand third-party assortment up to 6x faster than legacy marketplace platforms, unlocking incremental GMV without inventory risk or operational overhead. DTC brands including True Classic, Anine Bing, Jonathan Adler, Mejuri, Kitsch, Jones Road, Coleman, Cozy Earth, and Peak Design use Rokt Catalog for Brands to expand retail distribution across premium partners like Macy's and Nordstrom, acquire net-new customers at high-intent moments, and scale across apparel, beauty, home, wellness, and other consumer categories. Most brands go live in days, not months, with no individual retailer negotiations, no manual onboarding per marketplace, and no ongoing catalog maintenance. * * * Product Website Rokt Catalog (formerly Canal) Seller [ROKT](https://www.g2.com/sellers/rokt) Discussions [Rokt Catalog (formerly Canal) Community](https://www.g2.com/products/rokt-catalog-formerly-canal/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Ela Lasic Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/rokt-catalog-formerly-canal/pricing) ## Rokt Catalog (formerly Canal) Integrations (5) What do users say about integrations? Verified by Rokt Catalog (formerly Canal) [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Android ](https://www.g2.com/products/android/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Flutter ](https://www.g2.com/products/flutter/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") React Native ](https://www.g2.com/products/react-native/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews) Show More ![Avery M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Avery M.") AM Avery M. eCommerce + Digital Marketing Director Small-Business (50 or fewer emp.) 5/16/2024 "Solid Connector" 3/5 What do you like best about Rokt Catalog (formerly Canal)? I like the marketplaces and reliability. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? When we onboarded they had a few bugs that they have since fixed. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Connecting us to a marketplace Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Taylor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taylor M.") TM Taylor M. CEO Small-Business (50 or fewer emp.) 5/24/2024 "Great way to add revenue to your store." 5/5 What do you like best about Rokt Catalog (formerly Canal)? Easy steup and onboarding for new vendors. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? As a Canal vendor there have been very few donwsides. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Reach more marketplaces. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 1/12/2024 "Easy to implement; Great control for merchants and suppliers." 4/5 What do you like best about Rokt Catalog (formerly Canal)? We've found Canal to be easy to use across the board; this tool has been extremely useful for facilitating e-tail relationships for our business (as a supplier) with a clfairly seamless integration into Shopify. Comission and shipping rate management is customizable with each storefront. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Canal handles the drop-shipping model well, but it can still often be a low margin endeavor, with increased shipping costs passed off to either the end user shopper, the storefront, or the supplier. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal is useful to enable e-tail relationships for our brand, integrated well within Shopify. The result is a fulfillment process that our in-house team is already familiar with, without relying on third party order management platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 5/16/2024 "Great Peer 2 Peer service" 3/5 What do you like best about Rokt Catalog (formerly Canal)? How easy it is to evaluate different software services. The number of features it has and the team at cancel was great to work with. Awesome customer support. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? There is nothing that I dislike about canal software Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? This is a great question - I don't know how to answer this Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 5/29/2024 "Canal was working very well but now it disconnected from our website." 4.5/5 What do you like best about Rokt Catalog (formerly Canal)? Canal took the work off of our shoulders to manage dropshipper sales. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Canal disconnected from our website and we are working through techincal issues to reconnect it at this time. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal allows us to scale our dropshipping program. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC Verified User in Consumer Services Small-Business (50 or fewer emp.) 5/28/2024 "Brand Manager" 5/5 What do you like best about Rokt Catalog (formerly Canal)? The simplicity and ease of integration and the features Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? the multiple steps at times and the customer service response time Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Expanding our reach and our audience and our engagement and ultimately our sales Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic PB patrick b. Small-Business (50 or fewer emp.) 11/15/2023 "Great team to work with" 5/5 What do you like best about Rokt Catalog (formerly Canal)? it opens up opportunities to working with more brands who would like to partner in more meaningful ways. Not having to work through our fulfillment center makes partnering so turnkey and doesn't cause logistical nightmares. It was really easy to implement and the team is so so helpful. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? I wish there were more oppotunities to sell on larger retailer sites like bloomingdales, Saks or Target.com Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? It helps us partner with brands without having the headache of figuring our logistics. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AB andy b. Small-Business (50 or fewer emp.) 11/15/2023 "Easy integration and billing for dropshipping" 5/5 What do you like best about Rokt Catalog (formerly Canal)? Easy to use and a broad network of sellers to push our House Plant Dropship plant products. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Proposals can go back and forth for a while but other than that it is easy to use. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Marketplace for droship suppliers like us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Claire M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claire M.") CM Claire M. Small-Business (50 or fewer emp.) 2/15/2023 "Canal seamlessly powers our drop ship program" 5/5 What do you like best about Rokt Catalog (formerly Canal)? Canal has made vendor onboarding and management extremely low lift for our small team. We've thoroughly enjoyed working with the app and team. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? There really isn't anything to dislike about Canal. It's a great idea that is being well executed. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal reduces time spent negotiating, managing, and onboarding new drop ship vendors. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Graphic Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Graphic Design") AG Verified User in Graphic Design Small-Business (50 or fewer emp.) 12/6/2021 "Good value for services" 4/5 What do you like best about Rokt Catalog (formerly Canal)? Intelligent AI that helps you in marketing and improves your product value in no time. Really good choice for marketing so far. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Nothing to dislike for me with this product. Review collected by and hosted on G2.com. Recommendations to others considering Rokt Catalog (formerly Canal): Yes Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Getting maximum value for every transaction made on the website. Incredible service for increasing valued customers around the world. Provides great offers to customers according to there needs and that helps us to grow our business. Review collected by and hosted on G2.com. Show More 12/24/2021 Validated ReviewerIncentivizedSource: G2 invite ## Questions about Rokt Catalog (formerly Canal)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Rokt Catalog (formerly Canal) ](https://www.g2.com/products/rokt-catalog-formerly-canal/discussions/new) GU Guest User What is ROKT used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-rokt-used-for) [ View all Discussions ](https://www.g2.com/products/rokt-catalog-formerly-canal/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 6 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/rokt-catalog-formerly-canal/pricing) Rokt Catalog (formerly Canal) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8f5ef7877413bfa9658b1e4f7b5b573e/carro-carro.png "Product Avatar Image") Carro 4.4/5(123) [ Compare Now ](https://www.g2.com/compare/carro-carro-vs-rokt-catalog-formerly-canal) ##### ##### Rokt Catalog (formerly Canal) Features Vendor Tools Live Chat Food Delivery Support Customer Tools Ratings and Reviews Real-time Shipping Calculators Software Offering Standalone Plugin Product Sales Product Search Product Reviews Product Filters [ View More Features ](https://www.g2.com/products/rokt-catalog-formerly-canal/features) ## Top-Rated Alternatives [ ![ShipStation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ShipStation") ShipStation 4.3/5(588) ](https://www.g2.com/products/shipstation/reviews) [ ![Carro](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carro") Carro 4.4/5(123) ](https://www.g2.com/products/carro-carro/reviews) [ ![Sellvia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sellvia") Sellvia 4.8/5(210) ](https://www.g2.com/products/sellvia/reviews) [ View All Alternatives ](https://www.g2.com/products/rokt-catalog-formerly-canal/competitors/alternatives) ##### Categories on G2 [Drop Shipping](https://www.g2.com/categories/drop-shipping)[Marketplace](https://www.g2.com/categories/marketplace) ##### Explore More [What AEM platforms give IT teams decent dashboards and analytics for tracking endpoint health without requiring a separate monitoring tool on top?](https://www.g2.com/discussions/what-aem-platforms-give-it-teams-decent-dashboards-and-analytics-for-tracking-endpoint-health-without-requiring-a-separate-monitoring-tool-on-top)[Procore vs Fieldwire by Hilti: which is the best punch list software for construction companies closing out large volumes of projects?](https://www.g2.com/discussions/procore-vs-fieldwire-by-hilti-which-is-the-best-punch-list-software-for-construction-companies-closing-out-large-volumes-of-projects)[What HR service delivery platforms meet SOC 2 and GDPR requirements for a company that handles sensitive employee data and operates across multiple countries?](https://www.g2.com/discussions/what-hr-service-delivery-platforms-meet-soc-2-and-gdpr-requirements-for-a-company-that-handles-sensitive-employee-data-and-operates-across-multiple-countries) [Which is the best account-based analytics platform for sales performance tracking?](https://www.g2.com/discussions/which-is-the-best-account-based-analytics-platform-for-sales-performance-tracking)[Top-rated API development tools with code generation](https://www.g2.com/discussions/top-rated-api-development-tools-with-code-generation)[Pros and Cons Details](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)