--- title: Rokt Catalog (formerly Canal) Reviews meta_title: 'Rokt Catalog (formerly Canal) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 81 reviews by the users' company size, role or industry to find out how Rokt Catalog (formerly Canal) works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 81 scale: '5' date_modified: '2026-10-02' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Rokt Catalog (formerly Canal) Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the excellent customer support from Canal, praising their responsiveness and willingness to assist at every stage. (2 mentions)
Users praise the ease of use of Rokt Catalog, highlighting its seamless integration and supportive team. (2 mentions)
Users appreciate the seamless communication with brands on Rokt Catalog, enhancing partnership opportunities effectively. (1 mentions)
Users appreciate the customization options of Rokt Catalog, facilitating seamless communication and proactive tech improvements. (1 mentions)
Users appreciate the easy integrations with Rokt Catalog, enhancing communication and partnership opportunities effortlessly. (1 mentions)
Users experience integration issues with platforms, limiting brand connections and shipping setup despite proactive feedback efforts. (1 mentions)
Users note shipping limitations in platform integration and manual setup, impacting overall experience despite proactive improvements. (1 mentions)

Top Pros or Advantages of Rokt Catalog (formerly Canal)

Top Cons or Disadvantages of Rokt Catalog (formerly Canal)

IM
Isaac M.
E-Commerce Manager
Small-Business (50 or fewer emp.)
"An ideal and proactive partner for setting up dropship"
5/5
What do you like best about Rokt Catalog (formerly Canal)?

Canal has created a platform that allows for seamless communication and partnership opportunities without having to leave the site. Communicating with new brands on how to integrate is simple and they do a great job with reconciling and communicating on finance issues with both retailers and brands. They're also very proactive in terms of tech improvements, both based on their own goals as well as our requests, that you can see implemented within a very reasonable time period. Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

There are some limitations in terms of integrating with brands on certain platforms and though they provide a manual option, that is also limited in scope for shipping setup. The messaging inbox has some room for improvement, but they actually reached out to us looking for feedback on that and made us aware of coming changes. Again, they're really proactive on trying to improve where necessary. Review collected by and hosted on G2.com.

TG
Tzvi G.
Business owner
Small-Business (50 or fewer emp.)
"Great support from canal"
5/5
What do you like best about Rokt Catalog (formerly Canal)?

I've had an experience, with Canal. The user friendliness is top notch making it easy to navigate and make the most of all the features. Introducing Canal into our workflow was simple and smooth helping us save time.

The customer support has been excellent—responsive, knowledgeable and always ready to help. We frequently use Canal because it consistently fulfills our requirements and seamlessly integrates with our systems.

The range of features is impressive. Each one is tailored for user convenience. Overall Canal has significantly improved our operations and productivity. I highly recommend it!

Many thanks to Canal for offering such an easy, to use service! Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

Mastering Advanced Functions; While the fundamental features are straightforward to navigate delving into capabilities may require some time to grasp. Review collected by and hosted on G2.com.

NC
Noelle C.
Partner
Small-Business (50 or fewer emp.)
"Easy-To-Use Marketplace Builder"
5/5
What do you like best about Rokt Catalog (formerly Canal)?

Canal has made building ecomm marketplaces so easy, and their team has been a pleasure to work with! There is no 'dumb question' in their team's eyes, and they are so willing to help at every step of the process. As we are a media company first, Canal has given us the opportunity to seamlessly and easily connect our content to commerce and get our audience connected to the brands we love and showcase. Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

I have not had a negative experience with Canal to date. Review collected by and hosted on G2.com.

Kyle M.
KM
Kyle M.
Sr. Director of E-commerce
Small-Business (50 or fewer emp.)
"A sales channel that seamless integrates with Shopify"
4/5
What do you like best about Rokt Catalog (formerly Canal)?

Setting up and connecting to my Shopify store took less than an hour. The reporting and order management is clean whether you use their platform or your Shopify store's analytics tools. We were able to connect to a social selling platform through Canal as a new sales channel. Product management is also seamless. Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

Payouts were not automatic, and it created one more chart of accounts to reconcile for our finance team. Review collected by and hosted on G2.com.

CW
Chris W.
Head of Platform Partnerships
Enterprise (> 1000 emp.)
"Amazing platform to onboard and manage premium suppliers"
5/5
What do you like best about Rokt Catalog (formerly Canal)?

900+ suppliers are available through their platform and it doesn't require our team to search for individual poc. Canal proposal flow is quick and within 3 days thousands of skc are available to be added to our Marketplace. Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

Learning how to use Canal dashboard to find what inventory is approved/available. Slightly confusing to start, but after a couple of tries then it's intuitive. Review collected by and hosted on G2.com.

Chris M.
CM
Chris M.
E-Commerce Manager + Marketing Specialist
Small-Business (50 or fewer emp.)
"Incredibly easy connection to our online store"
4.5/5
What do you like best about Rokt Catalog (formerly Canal)?

Canal was incredibly easy to connect to our WooCommerce store using the Canal plugin integration. Once everything was connected selecting which products to make eligible for sale was easy as flipping switches on and off. From a fulfillment standpoint all of our orders flow through the system seamlessly which makes things way easier on our production team. Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

Organizing inventory was a bit confusing at first, but once you visit the help center and read a couple articles to find what you're looking for it is fairly straightforward. Having control over how to order your products in the display of a seller's store would be fantastic as well. Review collected by and hosted on G2.com.

CN
Comfort N.
Founder
Small-Business (50 or fewer emp.)
"Canal is a great platform for business expansion"
4.5/5
What do you like best about Rokt Catalog (formerly Canal)?

I've been using Canal for about 6 months and love it so far. I am able to set up dropship agreements seamlessly & in minutes, and the interface is very easy to understand. So far, using Canal has helped us sell more units monthly Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

Unfortunately there are not a lot of dropship partners available for businesses looking to expand their customer base Review collected by and hosted on G2.com.

Elif K.
EK
Elif K.
Small-Business (50 or fewer emp.)
"Great way to unlock new partnerships and increase brand recognition"
5/5
What do you like best about Rokt Catalog (formerly Canal)?

We have been using Canal for a while now and it's been a game changer for us. The onboarding process was very easy and seamless, the customer success team helped us a lot along the way. Canal offers a great opportunity for boutique brands to showcase their products on different platforms and boost brand visibility, sales and AOV through partnerships. We are very happy to have found them! Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

We would love to see more brands and companies on the platform. Review collected by and hosted on G2.com.

NT
Nicole T.
Business Owner
Small-Business (50 or fewer emp.)
"The Work is Done For You"
5/5
What do you like best about Rokt Catalog (formerly Canal)?

I love that Canal makes it easy to partner with other businesses and platforms. The process and system services lend much more return than wholesaling. Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

The platform accessibility has grown so much in such a short amount of time. I am still learning how to transition between a supplier and seller. Review collected by and hosted on G2.com.

Natasha R.
NR
Natasha R.
Small-Business (50 or fewer emp.)
"Intuitive platform and efficient team!"
4.5/5
What do you like best about Rokt Catalog (formerly Canal)?

The app's UX/UI intuitiveness and ease of use for both the storefront and supplier. Review collected by and hosted on G2.com.

What do you dislike about Rokt Catalog (formerly Canal)?

Monthly billing process not necessarily accounting system friendly and requires a bit of systems building for the data to speak to each other. Review collected by and hosted on G2.com.