--- title: Rokt Catalog (formerly Canal) Reviews meta\_title: 'Rokt Catalog (formerly Canal) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Rokt Catalog (formerly Canal) works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Rokt Catalog (formerly Canal) Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise the **exceptional customer support** from Canal, highlighting their willingness to assist and seamless communication. [(2 mentions)](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207267&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Rokt Catalog, enjoying seamless communication and support throughout the process. [(2 mentions)](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207323&qs=pros-and-cons#reviews) Users appreciate the **seamless communication and partnership opportunities** provided by Rokt Catalog, enhancing their integration experience. [(1 mentions)](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207544&qs=pros-and-cons#reviews) Users appreciate the **customization capabilities** of Rokt Catalog, enhancing communication and integration with brands effortlessly. [(1 mentions)](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207259&qs=pros-and-cons#reviews) Users value the **easy integrations** of Rokt Catalog, enhancing communication and partnership opportunities effortlessly. [(1 mentions)](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207226&qs=pros-and-cons#reviews) Users face **integration issues** with certain platforms, impacting brand connections and shipping setups despite proactive support efforts. [(1 mentions)](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207434&qs=pros-and-cons#reviews) Users note the **shipping limitations** when integrating with brands on certain platforms, impacting their overall experience. [(1 mentions)](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207151&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Rokt Catalog (formerly Canal) ##### 1. Customer Support Users praise the **exceptional customer support** from Canal, highlighting their willingness to assist and seamless communication. [ See 2 mentions ](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207267&qs=pros-and-cons#reviews) See Related User Reviews IM Isaac M. Small-Business (50 or fewer emp.) 5.0/5 "An ideal and proactive partner for setting up dropship" What do you like about Rokt Catalog (formerly Canal)? Canal has created a platform that allows for seamless communication and partnership opportunities without having to leave the site. Communicating with NC Noelle C. Small-Business (50 or fewer emp.) 5.0/5 "Easy-To-Use Marketplace Builder" What do you like about Rokt Catalog (formerly Canal)? Canal has made building ecomm marketplaces so easy, and their team has been a pleasure to work with! There is no 'dumb question' in their team's eyes, ##### 2. Ease of Use Users appreciate the **ease of use** of Rokt Catalog, enjoying seamless communication and support throughout the process. [ See 2 mentions ](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207323&qs=pros-and-cons#reviews) See Related User Reviews IM Isaac M. Small-Business (50 or fewer emp.) 5.0/5 "An ideal and proactive partner for setting up dropship" What do you like about Rokt Catalog (formerly Canal)? Canal has created a platform that allows for seamless communication and partnership opportunities without having to leave the site. Communicating with NC Noelle C. Small-Business (50 or fewer emp.) 5.0/5 "Easy-To-Use Marketplace Builder" What do you like about Rokt Catalog (formerly Canal)? Canal has made building ecomm marketplaces so easy, and their team has been a pleasure to work with! There is no 'dumb question' in their team's eyes, ##### 3. Branding Users appreciate the **seamless communication and partnership opportunities** provided by Rokt Catalog, enhancing their integration experience. [ See 1 mentions ](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207544&qs=pros-and-cons#reviews) See Related User Reviews IM Isaac M. Small-Business (50 or fewer emp.) 5.0/5 "An ideal and proactive partner for setting up dropship" What do you like about Rokt Catalog (formerly Canal)? Canal has created a platform that allows for seamless communication and partnership opportunities without having to leave the site. Communicating with ##### 4. Customization Users appreciate the **customization capabilities** of Rokt Catalog, enhancing communication and integration with brands effortlessly. [ See 1 mentions ](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207259&qs=pros-and-cons#reviews) See Related User Reviews IM Isaac M. Small-Business (50 or fewer emp.) 5.0/5 "An ideal and proactive partner for setting up dropship" What do you like about Rokt Catalog (formerly Canal)? Canal has created a platform that allows for seamless communication and partnership opportunities without having to leave the site. Communicating with ##### 5. Easy Integrations Users value the **easy integrations** of Rokt Catalog, enhancing communication and partnership opportunities effortlessly. [ See 1 mentions ](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207226&qs=pros-and-cons#reviews) See Related User Reviews IM Isaac M. Small-Business (50 or fewer emp.) 5.0/5 "An ideal and proactive partner for setting up dropship" What do you like about Rokt Catalog (formerly Canal)? Canal has created a platform that allows for seamless communication and partnership opportunities without having to leave the site. Communicating with ### Top Cons or Disadvantages of Rokt Catalog (formerly Canal) ##### 1. Integration Issues Users face **integration issues** with certain platforms, impacting brand connections and shipping setups despite proactive support efforts. [ See 1 mentions ](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207434&qs=pros-and-cons#reviews) See Related User Reviews IM Isaac M. Small-Business (50 or fewer emp.) 5.0/5 "An ideal and proactive partner for setting up dropship" What do you dislike about Rokt Catalog (formerly Canal)? There are some limitations in terms of integrating with brands on certain platforms and though they provide a manual option, that is also limited in s ##### 2. Shipping Limitations Users note the **shipping limitations** when integrating with brands on certain platforms, impacting their overall experience. [ See 1 mentions ](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?filters%5Bsentiment_snippet%5D=1207151&qs=pros-and-cons#reviews) See Related User Reviews IM Isaac M. Small-Business (50 or fewer emp.) 5.0/5 "An ideal and proactive partner for setting up dropship" What do you dislike about Rokt Catalog (formerly Canal)? There are some limitations in terms of integrating with brands on certain platforms and though they provide a manual option, that is also limited in s IM Isaac M. E-Commerce Manager Small-Business (50 or fewer emp.) 10/25/2024 "An ideal and proactive partner for setting up dropship" 5/5 What do you like best about Rokt Catalog (formerly Canal)? Canal has created a platform that allows for seamless communication and partnership opportunities without having to leave the site. Communicating with new brands on how to integrate is simple and they do a great job with reconciling and communicating on finance issues with both retailers and brands. They're also very proactive in terms of tech improvements, both based on their own goals as well as our requests, that you can see implemented within a very reasonable time period. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? There are some limitations in terms of integrating with brands on certain platforms and though they provide a manual option, that is also limited in scope for shipping setup. The messaging inbox has some room for improvement, but they actually reached out to us looking for feedback on that and made us aware of coming changes. Again, they're really proactive on trying to improve where necessary. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal has allowed to quickly onboard brands for dropship and take care of the tech and financial aspects, allowing us to start selling faster. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TG Tzvi G. Business owner Small-Business (50 or fewer emp.) 5/24/2024 "Great support from canal" 5/5 What do you like best about Rokt Catalog (formerly Canal)? I've had an experience, with Canal. The user friendliness is top notch making it easy to navigate and make the most of all the features. Introducing Canal into our workflow was simple and smooth helping us save time. The customer support has been excellent—responsive, knowledgeable and always ready to help. We frequently use Canal because it consistently fulfills our requirements and seamlessly integrates with our systems. The range of features is impressive. Each one is tailored for user convenience. Overall Canal has significantly improved our operations and productivity. I highly recommend it! Many thanks to Canal for offering such an easy, to use service! Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Mastering Advanced Functions; While the fundamental features are straightforward to navigate delving into capabilities may require some time to grasp. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal has played a role, in tackling important challenges for our company; Centralized Marketplace; Canals comprehensive marketplace has made our procurement process more efficient by enabling us to connect directly with multiple suppliers through the app. This centralized approach saves us a lot of time and effort since we no longer have to juggle communication channels or platforms. Smooth Integration with Shopify; The seamless integration with Shopify has been a game changer for us. We effortlessly integrated Canal with our existing Shopify store simplifying our operations and ensuring a workflow. This integration lets us handle inventory orders and supplier interactions all in one place boosting our efficiency and productivity. Improved Supplier Communication; By enabling communication with suppliers within the app Canal has enhanced our collaboration and coordination. This feature has led to response times strengthened negotiation capabilities and reliable management of the supply chain. Overall Canals solutions have brought benefits to our business by streamlining processes enhancing supplier communication and seamlessly integrating with our systems. These improvements have increased efficiency, reduced complexity. Established a more cohesive strategy, for managing the supply chain. Review collected by and hosted on G2.com. Show More 5/27/2024 Current UserValidated ReviewerSource: Organic NC Noelle C. Partner Small-Business (50 or fewer emp.) 10/21/2024 "Easy-To-Use Marketplace Builder" 5/5 What do you like best about Rokt Catalog (formerly Canal)? Canal has made building ecomm marketplaces so easy, and their team has been a pleasure to work with! There is no 'dumb question' in their team's eyes, and they are so willing to help at every step of the process. As we are a media company first, Canal has given us the opportunity to seamlessly and easily connect our content to commerce and get our audience connected to the brands we love and showcase. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? I have not had a negative experience with Canal to date. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal has allowed us to easily create an ecomm marketplace, connecting our site to brands we love and use every day in our kitchen studio. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kyle M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle M.") KM Kyle M. Sr. Director of E-commerce Small-Business (50 or fewer emp.) 5/29/2024 "A sales channel that seamless integrates with Shopify" 4/5 What do you like best about Rokt Catalog (formerly Canal)? Setting up and connecting to my Shopify store took less than an hour. The reporting and order management is clean whether you use their platform or your Shopify store's analytics tools. We were able to connect to a social selling platform through Canal as a new sales channel. Product management is also seamless. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Payouts were not automatic, and it created one more chart of accounts to reconcile for our finance team. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal was a way for us to sell products on the social platform Flip. Flip was a new method of social selling, and we wanted to test it out. Canal let us push our product inventory and shipping methods to Flip and allow for clean reporting and product management. The platform can do much more but that's all we were using it for. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CW Chris W. Head of Platform Partnerships Enterprise (\> 1000 emp.) 6/3/2024 "Amazing platform to onboard and manage premium suppliers" 5/5 What do you like best about Rokt Catalog (formerly Canal)? 900+ suppliers are availalble through their platform and it doesn't require our team to search for individual poc. Canal proposal flow is quick and within 3 days thousands of skc are availalble to be added to our Marketplace. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Learning how to use Canal dashboard to find what inventory is approved/availalble. Slightly confusing to start, but after a couple of tries then it's intuitive. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? We're primary known as an affordable fast fashion retailer, but we launched a marketplace to complement our core business. Through Canal we're able to send proposals to social media trending DTC brands to diversify from affordable fast fashion. The products that are made availble through Canal are what are shoppers are looking for that generally can't be found through most marketplaces. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chris M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris M.") CM Chris M. E-Commerce Manager + Marketing Specialist Small-Business (50 or fewer emp.) 5/17/2024 "Incredibly easy connection to our online store" 4.5/5 What do you like best about Rokt Catalog (formerly Canal)? Canal was incredibly easy to connect to our WooCommerce store using the Canal plugin integration. Once everything was connected selecting which products to make eligble for sale was easy as flipping switches on and off. From a fulfillment standpoint all of our orders flow through the system seemlessly which makes things way easier on our production team. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Organizing inventory was a bit confusing at first, but once you visit the help center and read a couple articles to find what your looking for it is fairly straight forward. Having control over how to order your products in the display of a seller's store would be fantastic as well. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal is allowing us to work with other companies that align with our brand so we can share audiences and expand our reach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CN Comfort N. Founder Small-Business (50 or fewer emp.) 5/24/2024 "Canal is a great platform for business expansion" 4.5/5 What do you like best about Rokt Catalog (formerly Canal)? I've been using Canal for about 6 months and love it so far. I am able to set up dropship agreements seamlessly & in minutes, and the interface is very easy to understand. So far, using Canal has helped us sell more units monthly Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Unfortunately there are not a lot of dropship partners available for businesses looking to expand their customer base Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? I love that I am able to get my products in front of new customers. The commission rates are reasonable and for a lower acquisition fee than advertising platforms. The dropship orders sync directly to my store. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Elif K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elif K.") EK Elif K. Small-Business (50 or fewer emp.) 5/16/2024 "Great way to unlock new partnerships and increase brand recognition" 5/5 What do you like best about Rokt Catalog (formerly Canal)? We have been using Canal for a while now and it's been a game changer for us. The onboarding process was very easy and seamless, the customer success team helped us a lot along the way. Canal offers a great opportunity for boutique brands to showcase their products on different platforms and boost brand visibility, sales and AOV through partnerships. We are very happy to have found them! Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? We would love to see more brands and companies on the platform. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Thanks to Canal, we showcase our product line on different marketplaces and enhance our collection/bundles with complimentary products from different brands. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic NT Nicole T. Business Owner Small-Business (50 or fewer emp.) 5/24/2024 "The Work is Done For You" 5/5 What do you like best about Rokt Catalog (formerly Canal)? I love that Canal makes it easy to partner with other businesses and platforms. The process and system services lend much more return than wholesaling. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? The platform accessibility has grown so much in such a short amount of time. I am still learning how to transition between a supplier and seller. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? I have received so many sales and new customers through Canal. They do the hard work of finding people and then they provide all of the tools to negotiate between businesses and then come together on an agreement. Th e process is easy and seamless. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Natasha R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natasha R.") NR Natasha R. Small-Business (50 or fewer emp.) 3/5/2024 "Intuitive platform and efficient team!" 4.5/5 What do you like best about Rokt Catalog (formerly Canal)? The app's UX/UI intuitiveness and ease of use for both the storefront and supplier. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Monthly billing process not necessarily accounting system friendly and requires a bit of systems building for the data to speak to eachother. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal is mainly facilitating our online store orders with our dropship supplier partners. As a small company with no warehousing at the moment, we are happy to have found a creator-centric platform to connect backend systems with our product partners, introduce us to new aligned brands, and create a seamless proposal workflow. We are especially benefitting from the manual portal created to facilitate artisan orders for those partners that do not have an online shop to connect with for dropshipping orders. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Top-Rated Alternatives [ ![ShipStation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ShipStation") ShipStation 4.3/5(588) ](https://www.g2.com/products/shipstation/reviews) [ ![Carro](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carro") Carro 4.4/5(123) ](https://www.g2.com/products/carro-carro/reviews) [ ![Sellvia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sellvia") Sellvia 4.8/5(211) ](https://www.g2.com/products/sellvia/reviews) [ View All Alternatives ](https://www.g2.com/products/rokt-catalog-formerly-canal/competitors/alternatives) ##### Categories on G2 [Drop Shipping](https://www.g2.com/categories/drop-shipping)[Marketplace](https://www.g2.com/categories/marketplace) ##### Explore More [Top tools for providing clients with real-time project updates](https://www.g2.com/discussions/what-are-the-top-tools-for-providing-clients-with-real-time-project-updates)[Which e-commerce software has the best customer reviews](https://www.g2.com/discussions/which-e-commerce-software-has-the-best-customer-reviews)[Which apparel business management and ERP software do fashion operations teams recommend based on user reviews?](https://www.g2.com/discussions/which-apparel-business-management-and-erp-software-do-fashion-operations-teams-recommend-based-on-user-reviews) [What are the best wide column database use cases for IoT platforms that need to handle real-time analytics reliably at scale?](https://www.g2.com/discussions/what-are-the-best-wide-column-database-use-cases-for-iot-platforms-that-need-to-handle-real-time-analytics-reliably-at-scale)[What are the best application shielding platforms for mobile apps that need to protect APIs from unauthorized access and reverse engineering attacks?](https://www.g2.com/discussions/what-are-the-best-application-shielding-platforms-for-mobile-apps-that-need-to-protect-apis-from-unauthorized-access-and-reverse-engineering-attacks)[Pros and Cons Details](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)