--- title: Rokt Catalog (formerly Canal) Reviews meta\_title: 'Rokt Catalog (formerly Canal) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Rokt Catalog (formerly Canal) works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Rokt Catalog (formerly Canal) Reviews & Product Details Visit Website Rokt Catalog is an AI-powered distributed commerce and marketplace platform that connects ecommerce retailers with curated third-party brands through a single integrated network. The platform delivers two products for two distinct audiences: Rokt Catalog for ecommerce partners (retailers and marketplaces) that need to expand third-party product assortment without inventory risk, and Rokt Catalog for Brands for DTC, digitally native, and established consumer brands that need scalable distribution across premium retail channels without managing individual retailer integrations. For ecommerce partners, Rokt Catalog functions as a full marketplace infrastructure platform, handling brand sourcing, product data ingestion, taxonomy normalization, pricing sync, inventory management, order orchestration, compliance, quality assurance, and vendor payouts. Partners onboard new brands with the help of ProductAI, which automates product data enrichment and PDP compliance at scale. Partners integrate with Rokt Catalog through flexible options including API, Mirakl, WooCommerce, Shopify, and server-to-server connections. For brands, Rokt Catalog for Brands delivers two growth channels from a single product feed integration: sales distribution across trusted retail partner marketplaces, and shoppable ads that drive product discovery and sales at the highest-intent moments in commerce. The platform is powered by Rokt Brain for real-time relevance and Rokt mParticle for unified customer data governance, and holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications. Rokt Catalog supports thousands of brands and over one million SKUs across the network. Ecommerce partners use Rokt Catalog to expand third-party assortment up to 6x faster than legacy marketplace platforms, unlocking incremental GMV without inventory risk or operational overhead. DTC brands including True Classic, Anine Bing, Jonathan Adler, Mejuri, Kitsch, Jones Road, Coleman, Cozy Earth, and Peak Design use Rokt Catalog for Brands to expand retail distribution across premium partners like Macy's and Nordstrom, acquire net-new customers at high-intent moments, and scale across apparel, beauty, home, wellness, and other consumer categories. Most brands go live in days, not months, with no individual retailer negotiations, no manual onboarding per marketplace, and no ongoing catalog maintenance. * * * Product Website Rokt Catalog (formerly Canal) Seller [ROKT](https://www.g2.com/sellers/rokt) Discussions [Rokt Catalog (formerly Canal) Community](https://www.g2.com/products/rokt-catalog-formerly-canal/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Ela Lasic Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/rokt-catalog-formerly-canal/pricing) ## Rokt Catalog (formerly Canal) Integrations (5) What do users say about integrations? Verified by Rokt Catalog (formerly Canal) [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Android ](https://www.g2.com/products/android/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Flutter ](https://www.g2.com/products/flutter/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") React Native ](https://www.g2.com/products/react-native/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews) Show More ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 5/29/2024 Business partner of the seller or seller's competitor, not included in G2 scores. "Simple On-Boarding and Easy to Use Interface" 4/5 What do you like best about Rokt Catalog (formerly Canal)? Canal seamlessly integrated with our Shopify store using its plug-in, making the setup process a breeze. The interface was intuitive, allowing us to easily choose which products were available for sale with simple toggles. From a fulfillment perspective, the orders flowed smoothly through the system, significantly simplifying the process for our production team. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? One of the more challenging aspects of using Canal is the effort needed to identify and pursue new partnership opportunities. As a brand owner, dedicating time to this task can be demanding and hard to prioritize. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal serves as our dropshipping platform and offers an excellent selection of brands. For Shopify, the workload is minimal, making it a convenient choice. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 5/17/2024 "Great Dropship program for Shopify" 4/5 What do you like best about Rokt Catalog (formerly Canal)? Canal is a very easy to set-up and use dropship platform that is made for Shopify. If you're already selling on Shopify, and you want to expand your dropship business, it's a no-brainer. We have also used it for partnership bundles, and loved that we could manage inventory and commissions, and shipping options all within Canal. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? I wish Canal helped us find brands to work with. Their system is easy to use, but you have to do it all yourself. It's important to have a sales person managing out-reach to get the most out of the platform. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal is our dropshipping platform. There is very minimal work if you're on Shopify, and they have an amazing selection of brands. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic PG Phil G. Director of Operations and Co-Owner Small-Business (50 or fewer emp.) 5/29/2024 "Great App" 5/5 What do you like best about Rokt Catalog (formerly Canal)? Canal has opened us up to new customers from several new platforms. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Cant' think of anything I dislike at the moment. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal has opened us up to more customers than we would have had without it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 5/28/2024 "Easy integration and pleasure to deal with" 4.5/5 What do you like best about Rokt Catalog (formerly Canal)? Working with Canal for the last few months has enabled us to connect with several retailers and move a nice amount of products. The integration setup was a breeze and we were up and running in just a day or 2. We are very happy to be working with them. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Very happy with Canal, ww have nothing to complain about Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Getting our products out there and making our brand more visible Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Judy G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Judy G.") JG Judy G. Small-Business (50 or fewer emp.) 5/20/2024 "Exposure to D2C channels" 4.5/5 What do you like best about Rokt Catalog (formerly Canal)? Easy to use marketplace. I like the direct access to D2C consumers. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? There are a lot of products on Canal, could use more specific search categories. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? I am gaining exposure on canal and reaching a wide audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 5/18/2024 "great dropshipping platform" 4/5 What do you like best about Rokt Catalog (formerly Canal)? it was so easy to install, it's user friendly and very easy to navigate Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? we had to set up an account as a buyer and a seller and I'm still not sure why and when to use which account Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Canal makes it easy to connect with stores and handles all the tricky parts of dropshipping for us. It takes away tons of hours spent on administrative tasks like negotiating, creating contracts, and constant back-and-forth communication. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC Verified User in Consumer Services Small-Business (50 or fewer emp.) 5/24/2024 "Who wouldn't want more channels to sell their products!?" 5/5 What do you like best about Rokt Catalog (formerly Canal)? Canal has been great for us as they opened up several new eComm channels for us to sell our products through. They make it so easy on the backend as well. Very easy intigrate with Shopify. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Not much to say here, but I guess if they could improve somewhere, it would be to increase their awarness so that more people can discover canal! Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Reaching more sales channels and more end consumers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![David B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David B.") DB David B. Product Development Manager Small-Business (50 or fewer emp.) 5/24/2024 "Seamless integration" 5/5 What do you like best about Rokt Catalog (formerly Canal)? Easily integrates directly into Shopify, makes selling seamless Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? Not easy to add new marketplaces to sell on Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Allows us to list on channels that we would otherwise be unable to list Review collected by and hosted on G2.com. Show More 5/28/2024 Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 5/28/2024 "Go-to solution for drop shipping." 5/5 What do you like best about Rokt Catalog (formerly Canal)? Canal has provided a seamless solution for building out a very low touch drop shipping program with very little setup up work and no starting costs. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? As a supplier, I wish it was easier to locate well aligned retail partners to pitch to. Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? The major problem Canal is solving is in keeping the backend of transactions seamless. No invoicing, no manually processing orders. Canal just does it's job. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gloria G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gloria G.") GG Gloria G. Sales Manager Small-Business (50 or fewer emp.) 5/29/2024 "ONE OF THE BEST DECISIONS OUR COMPANY HAS MADE!" 5/5 What do you like best about Rokt Catalog (formerly Canal)? The onboarding was so easy almost magical. we were able to see great results in a short period of time and these keep increasing. Our products are having an amazing visibility. Customer Service and support goes beyond expectations. This is just awesome and would highly recommend. Review collected by and hosted on G2.com. What do you dislike about Rokt Catalog (formerly Canal)? We have not encountered any situations to complain about! Review collected by and hosted on G2.com. What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you? Giving more visibility to our products which obviously increases our sales! Review collected by and hosted on G2.com. Show More 12/2/2024 Validated ReviewerSource: Organic ## Questions about Rokt Catalog (formerly Canal)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Rokt Catalog (formerly Canal) ](https://www.g2.com/products/rokt-catalog-formerly-canal/discussions/new) GU Guest User What is ROKT used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-rokt-used-for) [ View all Discussions ](https://www.g2.com/products/rokt-catalog-formerly-canal/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 6 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/rokt-catalog-formerly-canal/pricing) Rokt Catalog (formerly Canal) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8f5ef7877413bfa9658b1e4f7b5b573e/carro-carro.png "Product Avatar Image") Carro 4.4/5(123) [ Compare Now ](https://www.g2.com/compare/carro-carro-vs-rokt-catalog-formerly-canal) ##### ##### Rokt Catalog (formerly Canal) Features Vendor Tools Live Chat Food Delivery Support Customer Tools Ratings and Reviews Real-time Shipping Calculators Software Offering Standalone Plugin Product Sales Product Search Product Reviews Product Filters [ View More Features ](https://www.g2.com/products/rokt-catalog-formerly-canal/features) ## Top-Rated Alternatives [ ![ShipStation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ShipStation") ShipStation 4.3/5(588) ](https://www.g2.com/products/shipstation/reviews) [ ![Carro](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carro") Carro 4.4/5(123) ](https://www.g2.com/products/carro-carro/reviews) [ ![Sellvia](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sellvia") Sellvia 4.8/5(210) ](https://www.g2.com/products/sellvia/reviews) [ View All Alternatives ](https://www.g2.com/products/rokt-catalog-formerly-canal/competitors/alternatives) ##### Categories on G2 [Drop Shipping](https://www.g2.com/categories/drop-shipping)[Marketplace](https://www.g2.com/categories/marketplace) ##### Explore More [What AEM platforms give IT teams decent dashboards and analytics for tracking endpoint health without requiring a separate monitoring tool on top?](https://www.g2.com/discussions/what-aem-platforms-give-it-teams-decent-dashboards-and-analytics-for-tracking-endpoint-health-without-requiring-a-separate-monitoring-tool-on-top)[Procore vs Fieldwire by Hilti: which is the best punch list software for construction companies closing out large volumes of projects?](https://www.g2.com/discussions/procore-vs-fieldwire-by-hilti-which-is-the-best-punch-list-software-for-construction-companies-closing-out-large-volumes-of-projects)[What HR service delivery platforms meet SOC 2 and GDPR requirements for a company that handles sensitive employee data and operates across multiple countries?](https://www.g2.com/discussions/what-hr-service-delivery-platforms-meet-soc-2-and-gdpr-requirements-for-a-company-that-handles-sensitive-employee-data-and-operates-across-multiple-countries) [Which is the best account-based analytics platform for sales performance tracking?](https://www.g2.com/discussions/which-is-the-best-account-based-analytics-platform-for-sales-performance-tracking)[Top-rated API development tools with code generation](https://www.g2.com/discussions/top-rated-api-development-tools-with-code-generation)[Pros and Cons Details](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)