Roamler Reviews & Product Details

Roamler is a retail and out-of-home execution platform that helps FMCG brands and retailers achieve excellence in field execution across Europe. Roamler combines real-time in-store data collection, field team tools, and AI-powered analytics into a single platform, giving commercial teams the visibility they need to identify execution gaps, and the resources to fix them fast. Retail: Roamler tracks in-store KPIs across any retail network (numeric distribution, share of shelf, planogram compliance, out-of-stock situations, and promotional compliance...) with photo-verified results. For brands with existing field teams, Roamler's Focus app brings data-driven visit prioritisation and structured task execution to every store visit. For brands needing to extend their coverage, Roamler's on-demand execution resources cover any store format across Europe without adding fixed headcount. Out-of-Home: Roamler's Location Database tracks 3M+ HoReCa establishments across Europe, giving food and beverage brands a live, continuously updated map of their outlet universe. Salesmapp, Roamler's SFA platform for OOH field teams, connects that data directly to visit planning, outlet activation, and in-field data capture. Key solutions: • In-store insights & retail audits with photo evidence • Mystery shopping and brand compliance checks • Merchandising execution and planogram compliance • Share of shelf tracking and on-shelf availability monitoring • Ratings & reviews management at scale • Field sales support (Salesmapp) and real-time store alerts (ROSA) • Market and retail monitors for trend analysis • Location database for store-level intelligence Trusted by leading consumer goods companies including Coca-Cola, Heineken, Unilever, P&G, Red Bull, and Philips, Roamler operates across Europe, covering supermarkets, pharmacies, bars, petrol stations, and convenience stores. ISO 27001 and ISO 45001 certified.