---
title: Roamler Reviews
meta_title: 'Roamler Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Roamler works for a business like yours.
date_modified: '2026-06-23'
parent_category:
  name: Consumer Goods Software
  url: https://www.g2.com/categories/consumer-goods-software
---

# Roamler Reviews
**Vendor:** Roamler  
**Category:** [Retail Execution Software](https://www.g2.com/categories/retail-execution)
## About Roamler
Roamler is a retail and out-of-home execution platform that helps FMCG brands and retailers achieve excellence in field execution across Europe. Roamler combines real-time in-store data collection, field team tools, and AI-powered analytics into a single platform, giving commercial teams the visibility they need to identify execution gaps, and the resources to fix them fast. Retail: Roamler tracks in-store KPIs across any retail network (numeric distribution, share of shelf, planogram compliance, out-of-stock situations, and promotional compliance...) with photo-verified results. For brands with existing field teams, Roamler's Focus app brings data-driven visit prioritisation and structured task execution to every store visit. For brands needing to extend their coverage, Roamler's on-demand execution resources cover any store format across Europe without adding fixed headcount. Out-of-Home: Roamler's Location Database tracks 3M+ HoReCa establishments across Europe, giving food and beverage brands a live, continuously updated map of their outlet universe. Salesmapp, Roamler's SFA platform for OOH field teams, connects that data directly to visit planning, outlet activation, and in-field data capture. Key solutions: • In-store insights & retail audits with photo evidence • Mystery shopping and brand compliance checks • Merchandising execution and planogram compliance • Share of shelf tracking and on-shelf availability monitoring • Ratings & reviews management at scale • Field sales support (Salesmapp) and real-time store alerts (ROSA) • Market and retail monitors for trend analysis • Location database for store-level intelligence Trusted by leading consumer goods companies including Coca-Cola, Heineken, Unilever, P&G, Red Bull, and Philips, Roamler operates across Europe, covering supermarkets, pharmacies, bars, petrol stations, and convenience stores. ISO 27001 and ISO 45001 certified.






- [View Roamler pricing details and edition comparison](https://www.g2.com/products/roamler-roamler/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-13+17%3A24%3A28+-0500&secure%5Bsession_id%5D=fd7d0a75-a4a6-4282-ba1e-8725854af3ee&secure%5Btoken%5D=c857a133c7544ab8e7bb4dd87ed8519302235b58a3c1431518520918742f20d9&format=llm_user)

## Roamler Features
**Planning**
- Strategy
- Activities
- Territory Management

**Territory Mapping**
- Custom Territory Mapping
- Strategic Selling
- Automatic Rep Assignment

**Execution**
- Collaboration
- Field Execution
- Data Collection

**Route Planning**
- Lead Priority
- Optimized Sales Routes
- Map Directions

**Performance**
- Team
- Retailer
- Compliance

**Sales Performance Management**
- Gamification
- Performance Dashboards
- Sales Rep Tracker

**Presentation and Forms**
- Video and Interactive Media
- Digital Contracts
- E-signature

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