Respona Features

Provides tools to help identify and house media oppurtunties and potential influencers.

Allows users to manage campaigns, as well and media opportunities and influencer information.

Provides a centralized hub for all media opportunities and current news regarding relevant influencers.

Gives visability into multiple media channels, allowing for optimal media exposure.

Helps the public relations process with planning tools to capatilize on media opportunities.

Provides tools that help engage influencers and increase media contacts.

Provides analysis on media and influencer contacts, as well as the effectiveness of each action.

Helps respond to media inquires through automation features.

Measures the full impact of campaigns, as well as each individual influencer and media opportunity.

Helps establish a permissions workflow, allowing and restricting access to different company materials.

Gives visability and allows team members to communicate effectively and collaboratively.

Software has a database of content creators who can be reached through the system. Those that use a database typically do not use a search engine.

Software uses a search engine to locate and identify content creators. Those that use a search engine typically do not have a database.

A set of rules and selections to narrow down the candidates.

A way to add new content creators or export their information to another system.

Reminders or scheduling for continued dialogue.

Enables communication through at least two channels (text, email, social, phone, etc.)

Manages the delivery of review samples to bloggers and any returns that are required.

A calendar to plan an influencer campaign with multiple blogs and events.

Using blog content beyond the blogger's site.

Basic feedback on the results of a blog influencer campaign.

Detailed feedback on bloggers' effect on campaign performance.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting