RedEye Reviews & Product Details

The account management team are happy to help with any queries or help building segments, they also provide valuable insight on a regular basis and have no trouble in keeping in touch with regular meetings. The data feed enables us to use in branch data as well and with older systems in place this is something we are really glad to have. The data held by the platform is vast and there is a lot of potential to unlock. Namely the opportunity for remarketing and the ability to share segments as a cookie to create targeted on site experiences. The mobile responsiveness of emails is great. Use of gifs, videos, timers are all available in email at an additional cost. On hand support with html is also really helpful and generally the platform does what is needed. Deliverability is always positive and never an area for concern. Webinars hosted by Redeye of late have provided some additional learning too. The Redeye design team are also very easy to work with. Designing the look and feel of emails is a positive process and they take ideas and comments and form great emails. Review collected by and hosted on G2.com.

Platform itself is very clunky, feels old and isn't user friendly / intuitive. Missing mainstream features like drag and drop design, send time optimise, workflow building and reporting is difficult to navigate to those that are not in the platform often. Limited control when it comes to creating anything new. Proofing process is not logical and takes additional time. No where in the platform for lead scoring or to easily show customer scoring, customer lifetime value, frequency of purchasing and customer engagement is not easily accessible. No direct access to their dedicated tech team, hugely reliant on account managers. Review collected by and hosted on G2.com.

I find it useful that the system generates new segments automatically based on people's behaviour. This will be useful for us going forward. I also like the modular way in which you build emails, dragging and dropping rows in - it makes building multiple emails each week easy. Review collected by and hosted on G2.com.

Some aspects are a little frustrating. The templates do not autosave as you are editing them and Contour will often time you out if you are on another tab doing something else. This means changes can be lost. Also you are not able to search for an image outside of a particular folder - it would be useful to search for an image you know you have already uploaded to template builder without having to first find the folder. Review collected by and hosted on G2.com.

RedEye is an incredibly powerful platform. The segment builder is vast and allows you to target customers in an incredibly precise manner. It also includes a useful built in reporting tool, which captures a range of data so you can analyse anything you need to (subject lines performance, schedule specific or campaign specific performance, send time performance, etc.). The team at RedEye are also really responsive and, when you face an issue, are very fast to resolve problems. Review collected by and hosted on G2.com.

The UI seems outdated - building segments is not always intuitive, building emails is clunky, etc.

Folder management is near on impossible - you can't delete folders, moving them is glitchy (sometimes you can move folders into a sub folder, other times you can't) and sometimes it won't let you name a folder something, even if the name isn't previously used.

Dynamic content is virtually unusable, as the platform frequently crashes while trying to create dynamic builds.

Sometimes a schedule won't calculate the respondents. If you remove any rules on the schedule, and then re-add them, it calculates them.

The heatmap reporting is quite glitchy - sometimes you just cant see the heatmap, other times, you can, but the "engagement" metrics are shown on different areas of the email than if you look at the engagement on the summary at the bottom of the heatmap.

You cant delete campaigns, or rename them, once you've made them, even if the campaign is empty.

A/B testing is somewhat limited, and you can't do tests such as send time optimisation tests in an intuitive way. Review collected by and hosted on G2.com.

The training available whenever needed is great Review collected by and hosted on G2.com.

On occasion, email replies have been delayed Review collected by and hosted on G2.com.

The team at RedEye are really friendly and are always there to support you if you have any questions. This is key when trying to set up campaigns as there is no waiting around. The platform itself is really easy to use and allows us to create campaigns for lots of different brands. Review collected by and hosted on G2.com.

We wouldn't say there are any downsides. Review collected by and hosted on G2.com.

The account management is the best we have come across. On the rare occasion we encounter any issues they are resolved quickly, often within hours. The platform itself is fantastic and is allowing us to take the next steps in marketing automation. Onboarding remotely due to the pandemic proved slick and straightforward. Review collected by and hosted on G2.com.

Ongoing training on features as and when they are needed is naturally more difficult remotely. Workshops would have run more smoothly face-to-face but this is not unique to Redeye. Review collected by and hosted on G2.com.

Friendly team and always endeavour to help and be helpful. Starting to work closer together with the team to obtain a better understanding of trends and consumer behaviour so we can make more insightful decisions with our marketing. Review collected by and hosted on G2.com.

Lacking some insight and suggestions on improvements, however this is starting to improve, and we are working together to get towards understanding of trends and consumer behaviour so we can make more insightful decisions with our marketing. Review collected by and hosted on G2.com.

The ability to easily segment your data lists and the drag and drop interface for campaign set up makes it very easy to create and commission multiple schedules. The team are also very reliable, responsive and a pleasure to work with. They share the same visions for growth and their continued focus on providing support and offering solutions quickly has been outstanding. Review collected by and hosted on G2.com.

There is no send time optimisation which would be a great tool to help increase open rates. Reporting could be a little difficult to navigate for those who do not use the platform often and it would also be very helpful to be able to upload multiple images/files at once. Review collected by and hosted on G2.com.

Redeye has allowed us to build out our customer journeys and provide a multi-channel experience. The platform provides us with some strong customer insight and allows us to segment/target at a good level, whilst being relatively simple to use and providing the ability to turn around campaigns in short time. Review collected by and hosted on G2.com.

There are some limitations around the level of segmentation and journey/campaign building capabilities, when wanting to move to a very advanced level, however, there are workarounds to these limitations and most scenarios can be catered for. Review collected by and hosted on G2.com.

The RedEye team are supportive, the email campaigns look professional, modern and clean. Our CT rate, open rate and engagement have increased since using RedEye. Excited to continue to grow our engaged subscribers. Love the heat map/ analytics of the email campaigns Review collected by and hosted on G2.com.

N/A - nothing as of yet! So far, very good Review collected by and hosted on G2.com.