--- title: RedEye Reviews meta_title: 'RedEye Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 85 reviews by the users' company size, role or industry to find out how RedEye works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 85 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # RedEye Reviews **Vendor:** Spotler Group **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 85 ## About RedEye Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value. ## RedEye Pros & Cons **What users like:** - Users appreciate the **ease of use** of RedEye, enjoying its intuitive setup and straightforward operation across devices. (6 reviews) - Users appreciate the **automation efficiency** of RedEye, making campaign management and customer engagement effortless and effective. (4 reviews) - Users value RedEye's **analytics expertise** , enabling effective campaign reporting and insightful data-driven personalization. (3 reviews) - Users appreciate the **time efficiency** RedEye provides, helping them manage campaigns and access documents seamlessly. (3 reviews) - Users appreciate the **easy customer engagement** features of RedEye, which streamline campaign management and reporting. (2 reviews) - Users find RedEye's **easy integration** allows seamless data sharing and supports effective multichannel marketing efforts. (2 reviews) - Users appreciate the **easy setup** of RedEye, allowing quick integration and intuitive functionality for daily use. (2 reviews) - Helpful (2 reviews) - Integrations (2 reviews) - Personalization (2 reviews) **What users dislike:** - Users find RedEye to be **expensive** , especially for midsize companies seeking additional features and support. (3 reviews) - Users find the **reporting features lacking** , with suggestions for deeper insights and improved customer support. (3 reviews) - Users find the **steep learning curve** challenging for newcomers, affecting their overall experience with RedEye. (2 reviews) - Users face **access restrictions** , limiting features based on levels and complicating the overall experience with RedEye. (1 reviews) - Users find the **reporting features lacking** , suggesting improvements for a more robust experience. (1 reviews) - Users often face **delays** in customer support, impacting their overall satisfaction with RedEye. (1 reviews) - Users face **insufficient guidance** with RedEye, making it difficult to utilize features effectively and access deeper reports. (1 reviews) - Layout Issues (1 reviews) - Limited Features (1 reviews) - Poor Customer Support (1 reviews) ## RedEye Reviews ### 1. Solid base for marketing and CDP platform. **Rating:** 3.5/5.0 stars **Reviewed by:** Damien C. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about RedEye?** Multichannel campaign / data management tool all in one place makes it easy to proudce impactful campaigns in close to real time. I enjoy the fact that the team are able to produce marketing campaigns on the fly as opposed to waiting for an analyst to create a selection for them, thus slowing the process down. **What do you dislike about RedEye?** Dynamic content in template builder could use an update so its more intuative, and does not rely on coding in creative manager. **Recommendations to others considering RedEye:** The team at RedEye are more than willing to demonstrate the power of the platform, and did so to us through a lenghtly proof of concept. After competing against some big industry players, RedEye came out on top in our RFP Matrix. It offers us the best solution to manage our data and marketing campaigns effectively, saving time and money in the process. The platform gives the user the opportunity to upskill in their role by learning new skills such as segementation, personalisation and more. We now have multiple journey flows that consists of email, direct mail, and social media marketing. **What problems is RedEye solving and how is that benefiting you?** We merged two platforms in to one, this makes it easier for us to have close to real time data. We are able to empower users to create marketing segments and do not rely heavily on data analysts to do this, thus making it faster for us to leverge our marketing campaigns. **Official Response from Andy Gilhooley:** > Hi Damien, thank you for taking the time to write a comprehensive review on the RedEye platform. It's great to read that your marketing campaigns are much more agile based on real time data and that your marketing team has more control over the segmentation to speed up activity. ### 2. Versatile platform with a responsive support team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about RedEye?** The Redeye platform is great for catering to the way you want to work, whether you use the built-in email designer or build your emails externally, whether you want to control every detail of your scheduling or allow the predictive and automated systems to lead your comms. The drag and drop interface for campaign setup is easy to use and features many options in order to create effective customer journeys. The built-in rendering preview is amazing! Reporting on results is extremely extensive, giving both numerical and visual representations of campaign performance. The team are friendly and always available for support and advice, whatever the issue! **What do you dislike about RedEye?** I find that the interface as a whole can be a bit clunky and unintuitive, with multiple paths to the same functions, from opening campaigns to viewing results. Some menu options seem completely redundant, like the 'email' option under campaigns (I'm not sure what this does or how this differs to the 'campaign list') or the template manager which doesn't seem to be useful for anything. Other options seem broken or in need of an overhaul, like the image manager which only allows one image to be uploaded at a time and then won't let you preview it or view the image URL to copy and paste into external HTML docs. Managing dynamic content can be tricky without applying it to an email first, and managing dynamic content rules can be difficult, especially when working in teams of multiple users. I also feel like the Redeye team have the capability to do so much more than the frontend of the platform will allow, but the only way to uncover these services is to ask or wait to be told about them (although the team does tend to be very proactive in communicating with clients!) **Recommendations to others considering RedEye:** The platform really does allow you to work in a way that suits you best. It allows easy access to basic functions for beginners but give you the option to access advanced functions and everything in between! There aren't a lot of bells and whistles initially (there are some that you can request and the Redeye team are always willing to help) but the doors are really open for you to get creative with your campaigns! **What problems is RedEye solving and how is that benefiting you?** The segmentation tool within the platform makes it really easy for us to reach out to the right customers without the need for database exports and excel spreadsheets (as we were often relying on before!) As an email designer I find it easy to create segments myself and it has freed up a lot of time within the wider team. The drag and drop interfaces within the segment builder and campaign manager make campaign setup really easy. We have more automation options than ever before, without relying on multiple platforms for different types of email send. Reporting and analysing has also been made much quicker and easier with options and filters which again negate the need for data exports and complicated spreadsheets. **Official Response from Andy Gilhooley:** > Thank you for providing such a detailed review on the RedEye platform! It's great you're seeing the benefits of segmentation and how much time it's freed up. It's also great to know how much you appreciate the drag and drop functionality of the campaign journey builder, segmentation and email builders. We hope you continue to get to the most out of the reporting suite, especially with the new features launching in spring 2021. We really value your feedback on what could be improved. We're always improving the platform through a regular release cycle. We are in the start of a new UI and UX rollout which will address many of the legacy items you've identified. If at any point you feel you are not using all the features available please contact your dedicated account manager who will be more than happy to run through some 1-2-1 training. ### 3. UI improvements would create a better experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about RedEye?** The segmentation software works effectively enough to allow very detailed parameters to be targeted, and the ability to export directly to Google Ads / Optimize / Socials is also a bonus for easy retargeting within campaigns. Account support is also good. **What do you dislike about RedEye?** Exporting segments could be easier with a 'custom template' that pre-selects certain popular parameters to export, and more integrated data channels that are compatible with each other to allow cross-examination of segmented data within campaigns. The UI could be improved on the email builder, folder system & especially on the dynamic content blocks. Some amends & improvements to the marketing automation package are quite costly and were not documented explicitly in initial contract talks. **What problems is RedEye solving and how is that benefiting you?** Having one consolidated view of our customer data allows us to retain & upsell to our existing database via typical workflows such as abandoned baskets, but also allows us to combine online & offline sales history to create a unified targeting strategy for regional & national business. ### 4. Great Product, Fantastic Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** karl p. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2020 **What do you like best about RedEye?** Redeye has enabled us to move our email strategy on to the next level. The system is rock solid and designed by UX professionals to provide an inuitive and user friendly interface. Template creation is made easy using drag and drop to provide emails that are target device independent - something that was unattainable under our last blue chip company marketing system. We are looking forward to untilising the many benefits of the behavioural data gathering aspect from Redeye. **What do you dislike about RedEye?** There are a few niggles around click allocation but the team at Redeye are uniquely responsive and are helping us run diagnostics to remdedy. **What problems is RedEye solving and how is that benefiting you?** The major issues we had with our previous system was its inability to produce mobile responsive templates, clunky interface, lack of automation and minimal support from their team. Redeye ticks all of these boxes and more. **Official Response from Andy Gilhooley:** > Hi Karl, thank you for providing us with such great feedback on the RedEye platform. We're delighted to hear you've been able to take your emails to the next level and find template creation easy with the drag-and-drop editor. Keep utilising your account management team for that added personal support and experience! ### 5. Does what it says on the tin. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2021 **What do you like best about RedEye?** Easy access, amend and create new emails. **What do you dislike about RedEye?** Testing emails is not the most intuitive. **Recommendations to others considering RedEye:** Take part in an in-house workshop if possible for scheduling and campaign testing. **What problems is RedEye solving and how is that benefiting you?** Organization and filing of emails and campaigns is straightforward. ### 6. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2021 **What do you like best about RedEye?** Super easy to add and amend code. Freedom of structuring folders and content to your own preference. **What do you dislike about RedEye?** Sometimes can be glitchy when switching between creatives. **What problems is RedEye solving and how is that benefiting you?** Efficient, easy editing of content between creative and marketing departments. ### 7. User friendly and robust **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica W. | M, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about RedEye?** The ability to use the Intelligence Suite to run various campaign and schedule reports offers in-depth analysis. There are multiple options of displays for reports available such as dashboards and heat maps. **What do you dislike about RedEye?** Errors can occur when images are uploaded that include spaces in the name **What problems is RedEye solving and how is that benefiting you?** RedEye allows us to quickly create emails targetted to multiple segments of data and pull through detailed reports on performance of schedules. ### 8. Easy tool to use with good reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Sophie G. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about RedEye?** The visual aspect of the platform being easy to use. Easy access across the team **What do you dislike about RedEye?** It can something be long winded to change one spelling error on an email then having to re-load the creative **What problems is RedEye solving and how is that benefiting you?** Easy email marketing that hosts everything in one place. ### 9. supportive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about RedEye?** they are supportive and always available **What do you dislike about RedEye?** not always aligned with your business priorities in terms of sla **What problems is RedEye solving and how is that benefiting you?** reporting ### 10. Helpful team with a data approach **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2020 **What do you like best about RedEye?** The account management team are happy to help with any queries or help building segments, they also provide valuable insight on a regular basis and have no trouble in keeping in touch with regular meetings. The data feed enables us to use in branch data as well and with older systems in place this is something we are really glad to have. The data held by the platform is vast and there is a lot of potential to unlock. Namely the opportunity for remarketing and the ability to share segments as a cookie to create targeted on site experiences. The mobile responsiveness of emails is great. Use of gifs, videos, timers are all available in email at an additional cost. On hand support with html is also really helpful and generally the platform does what is needed. Deliverability is always positive and never an area for concern. Webinars hosted by Redeye of late have provided some additional learning too. The Redeye design team are also very easy to work with. Designing the look and feel of emails is a positive process and they take ideas and comments and form great emails. **What do you dislike about RedEye?** Platform itself is very clunky, feels old and isn't user friendly / intuitive. Missing mainstream features like drag and drop design, send time optimise, workflow building and reporting is difficult to navigate to those that are not in the platform often. Limited control when it comes to creating anything new. Proofing process is not logical and takes additional time. No where in the platform for lead scoring or to easily show customer scoring, customer lifetime value, frequency of purchasing and customer engagement is not easily accessible. No direct access to their dedicated tech team, hugely reliant on account managers. **Recommendations to others considering RedEye:** How hands on are you wishing to be? The team at Redeye are great to work with and can provide any number of email solutions for you, however with that you are definitely slightly removed from the process and have less control. Ideal for any company that doesn't want to be doing the building or deep dive analysis of email journeys. **What problems is RedEye solving and how is that benefiting you?** Transferring over transactional emails which will be far improved from the basic site generated ones. Access to purchasing and browsed data for more relevant targeting. Central database Keeping in touch with our customers regularly Microsite for unsubscribes Microsite for preferences ### 11. Friendly and helpful staff, good product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2020 **What do you like best about RedEye?** I find it useful that the system generates new segments automatically based on people's behaviour. This will be useful for us going forward. I also like the modular way in which you build emails, dragging and dropping rows in - it makes building multiple emails each week easy. **What do you dislike about RedEye?** Some aspects are a little frustrating. The templates do not autosave as you are editing them and Contour will often time you out if you are on another tab doing something else. This means changes can be lost. Also you are not able to search for an image outside of a particular folder - it would be useful to search for an image you know you have already uploaded to template builder without having to first find the folder. **Recommendations to others considering RedEye:** If you are looking to drive engagement based on customer behaviour and preferences this tool is very useful. **What problems is RedEye solving and how is that benefiting you?** We have been able to delve deeper into our engagement stats and work out what content is most engaging to our audience. We are also beginning to segment and send people content that is more relevant to them. **Official Response from Andy Gilhooley:** > Thank you for taking the time to review the RedEye platform. It's great to hear you benefiting from the segments that are created based on behaviours. We are looking into fixing the autosave and timeout issues you have experienced in an upcoming release. ### 12. A powerful tool with some usability issues **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2021 **What do you like best about RedEye?** RedEye is an incredibly powerful platform. The segment builder is vast and allows you to target customers in an incredibly precise manner. It also includes a useful built in reporting tool, which captures a range of data so you can analyse anything you need to (subject lines performance, schedule specific or campaign specific performance, send time performance, etc.). The team at RedEye are also really responsive and, when you face an issue, are very fast to resolve problems. **What do you dislike about RedEye?** The UI seems outdated - building segments is not always intuitive, building emails is clunky, etc. Folder management is near on impossible - you can't delete folders, moving them is glitchy (sometimes you can move folders into a sub folder, other times you can't) and sometimes it won't let you name a folder something, even if the name isn't previously used. Dynamic content is virtually unusable, as the platform frequently crashes while trying to create dynamic builds. Sometimes a schedule won't calculate the respondents. If you remove any rules on the schedule, and then re-add them, it calculates them. The heatmap reporting is quite glitchy - sometimes you just cant see the heatmap, other times, you can, but the "engagement" metrics are shown on different areas of the email than if you look at the engagement on the summary at the bottom of the heatmap. You cant delete campaigns, or rename them, once you've made them, even if the campaign is empty. A/B testing is somewhat limited, and you can't do tests such as send time optimisation tests in an intuitive way. **What problems is RedEye solving and how is that benefiting you?** Ability to target very specific sets of customers with relevant marketing, and set up automated journeys based on customer behaviour. ### 13. My RedEeye experience has been a learning experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2021 **What do you like best about RedEye?** The training available whenever needed is great **What do you dislike about RedEye?** On occasion, email replies have been delayed **Recommendations to others considering RedEye:** Communicate when needed, they are there to help **What problems is RedEye solving and how is that benefiting you?** Benefits i've realized is with step-by-step training, I'm now knowledgable for future reference ### 14. Great platform, easy to use and RedEye are always there to support us **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2021 **What do you like best about RedEye?** The team at RedEye are really friendly and are always there to support you if you have any questions. This is key when trying to set up campaigns as there is no waiting around. The platform itself is really easy to use and allows us to create campaigns for lots of different brands. **What do you dislike about RedEye?** We wouldn't say there are any downsides. **Recommendations to others considering RedEye:** If you are looking for an easy to use platform with the capabilities to contact your customers effectively, then I would definitely recommend RedEye. **What problems is RedEye solving and how is that benefiting you?** RedEye allows us to talk to our customers, it also allows us to segment our data so we can send the right communication to the right customer. **Official Response from Andy Gilhooley:** > Thank you for taking the time to review RedEye! It's lovely to read comments on how friendly, speedy and supportive our customer success teams are as well as how easy it is to send campaigns and segment your data effectively. ### 15. Excellent system and account management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about RedEye?** The account management is the best we have come across. On the rare occasion we encounter any issues they are resolved quickly, often within hours. The platform itself is fantastic and is allowing us to take the next steps in marketing automation. Onboarding remotely due to the pandemic proved slick and straightforward. **What do you dislike about RedEye?** Ongoing training on features as and when they are needed is naturally more difficult remotely. Workshops would have run more smoothly face-to-face but this is not unique to Redeye. **What problems is RedEye solving and how is that benefiting you?** Data management, marketing automation and even blanket email campaigns have all improved with Redeye. **Official Response from Andy Gilhooley:** > Thank you for highlighting the responsiveness of our account management in your review, it's what we are known for! It's fantastic to read how good the platform is for you in taking the next steps on your marketing automation journey. We look forward to achieving this with you. ### 16. Could provide more analytics on performance of emails **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2021 **What do you like best about RedEye?** Friendly team and always endevaour to help and be helpful. Starting to work closer together with the team to obtain a better understanding of trends and consumer behaviour so we can make more insightful desicions with our marketting. **What do you dislike about RedEye?** Lacking some insight and suggestions on improvements, however this is starting to improve, and we are working together to get towards understanding of trends and consumer behaviour so we can make more insightful desicions with our marketting. **What problems is RedEye solving and how is that benefiting you?** Starting to understand more about our business and how we can improve service. ### 17. Great tool for eCRM requirements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2021 **What do you like best about RedEye?** The ability to easily segment your data lists and the drag and drop interface for campaign set up makes it very easy to create and commission multiple schedules. The team are also very reliable, responsive and a pleasure to work with. They share the same visions for growth and their continued focus on providing support and offering solutions quickly has been outstanding. **What do you dislike about RedEye?** There is no send time optimisation which would be a great tool to help increase open rates. Reporting could be a little difficult to navigate for those who do not use the platform often and it would also be very helpful to be able to upload multiple images/files at once. **What problems is RedEye solving and how is that benefiting you?** Microsite for preferences and unsubscribing. **Official Response from Andy Gilhooley:** > We're so happy to read your review regarding sharing the same vision for growth, it's something we take pride in delivering for our clients and making it feel like we are part of the same team. it's great you find the platform easy to use and deploy multiple campaigns and schedules. Thank you for providing a list of functionality that could be improved upon such as send time optimisation. These have been passed on to our Product Team for review and placement into our product roadmap. ### 18. Solid tool for our CRM/Email Marketing Requirements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2020 **What do you like best about RedEye?** Redeye has allowed us to build out our customer journeys and provide a multi-channel experience. The platform provides us with some strong customer insight and allows us to segment/target at a good level, whilst being relatively simple to use and providing the ability to turn around campaigns in short time. **What do you dislike about RedEye?** There are some limitations around the level of segmentation and journey/campaign building capabilities, when wanting to move to a very advanced level, however, there are workarounds to these limitations and most scenarios can be catered for. **What problems is RedEye solving and how is that benefiting you?** We are trying to provide more complex, relevant and personalised experiences for our customers, whilst introducing more data and messaging channels to our capabilities. **Official Response from Andy Gilhooley:** > Thank you for taking the time to review the RedEye platform. It's great hear about the customer insight and targeting you've been able to achieve with your multi-channel campaigns. We've happy that most scenarios are catered for but we'd like to improve your experience with segmentation and campaign building. Please get in touch with your account manager and we'll look into adding these advanced level requirements to the Product Roadmap. ### 19. Friendly, knowledgeable team that go above and beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about RedEye?** The RedEye team are supportive, the email campaigns look professional, modern and clean. Our CT rate, open rate and engagement have increased since using RedEye. Excited to continue to grow our engaged subscribers. Love the heat map/ analytics of the email campaigns **What do you dislike about RedEye?** N/A - nothing as of yet! So far, very good **What problems is RedEye solving and how is that benefiting you?** Professional looking emails Going forward we will capture customers that have left the site with items in the basket Increased CT and open rate **Official Response from Andy Gilhooley:** > It's brilliant to hear how well your emails are performing since making the move to RedEye! We're quite proud of our reporting and analytics suite, it's very comprehensive and powerful. Thank you for taking the time to leave a review. ### 20. A great team who have been supportive throughout a difficult 2020 **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2020 **What do you like best about RedEye?** The support we receive from the RedEye team members is always appreciated. This year particularly we have had to be incredibly reactive to Government advice changing almost constantly, with plans having to be reviewed on a daily basis. With their help we have been able to keep our guests up to date as much as posisble. **What do you dislike about RedEye?** We have needed to split out guest data pots in different ways this year to monitor their results more closely. It would be good if we could do this without needing to send multiple schedules. **What problems is RedEye solving and how is that benefiting you?** We have been able to communicate changes quickly to our guests with the help of RedEye, particularly around information comms, to maintain a high level of customer satisfaction. They have also supported us by tracking guests who have not opened our emails so we can make sure we try and contact them through other means. **Official Response from Andy Gilhooley:** > Thank you for your review. 2020 was a tough year and we're pleased to hear that you found our support and ability to react quickly to change of value. ### 21. Great account management and reliable platform **Rating:** 4.0/5.0 stars **Reviewed by:** Claire R. | Senior Digital Marketing Manager - CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2020 **What do you like best about RedEye?** Our account manager is like an extension of our team - she is so dedicated and I couldn't fault her **What do you dislike about RedEye?** The segmentation builder could be more intuitive and I'd like more front end access to our records **Recommendations to others considering RedEye:** Account management is so important and I can't fault it at Redeye **What problems is RedEye solving and how is that benefiting you?** We've recently launched a host of emails aimed at people who have left our site without purchasing. These are our highest converting emails. **Official Response from Andy Gilhooley:** > Hi Claire, thank you for taking the time to write this review. We're delighted to hear you enjoy such a positive experience with your account manager. We put a lot of effort and resource into giving you and all our clients dedicated marketing automation support and advice. The RedEye platform is under constant improvement with regular releases; UI and UX is high up on the product roadmap this year so we plan to make your experience of using the tool more intuitive. ### 22. Great working with Redeye and using the contour tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about RedEye?** Everything.. great customer service, easy to use marketing tool. **What do you dislike about RedEye?** Nothing really, the team have been fantastic **Recommendations to others considering RedEye:** Easy to use and great CS for support when needed! **What problems is RedEye solving and how is that benefiting you?** marketing & advertising options using the contour tool ### 23. Driven, supportive and friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2021 **What do you like best about RedEye?** Redeye are always available and quick to respond on short notice requests. **What do you dislike about RedEye?** Not being able to see the total volume of a send without setting up a schedule before any other emails have gone out that day. A tool which solved this would aid send volume planning. **What problems is RedEye solving and how is that benefiting you?** Overcoming limited internal resource which results in delivering quick wins as well as major projects. **Official Response from Andy Gilhooley:** > Thank you for taking the time to review RedEye. It's lovely to read how much you value of speed of response and availability to help with short notice requests. We've made a note of your suggestion regarding send volumes for multiple emails sending on the same day and will pass over to our Product Team. ### 24. Not just an automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2020 **What do you like best about RedEye?** The tool itself is easy and straightforward to use. It gives you the data and insights to make informed data driven decision to best serve your customers. Paired with the support and knowledge of the Red Eye team, who are invested in understanding your business and customers, Red Eye really is more than just an automation tool, but an extension of your business. **What do you dislike about RedEye?** Some of the legacy systems can some times be a little clunky. **Recommendations to others considering RedEye:** Don’t consider it, just use them. **What problems is RedEye solving and how is that benefiting you?** One of the biggest areas we’re trying to solve is sending less marketing but for more value. If you get the segmentation and content right, you can absolutely do this, and we have seen these benefits in our business in the four years we have worked with Red Eye. **Official Response from Andy Gilhooley:** > Thanks for your review. We're very happy to read that you consider us an extension of your business and that you find the platform easy and straightforward to use. We've loved working with you for the past four years! In the product roadmap we're constantly addressing the legacy systems currently in use and bringing them in line with the rest of the platform. ### 25. Great and easy platform to communicate to customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about RedEye?** The platform is straight forward, easy and efficient to use, from daily tactical emails, abandon programme to reporting, analysing and managing the database. **What do you dislike about RedEye?** There is some creative restrictions when it comes to implementing specific elements on certain email providers. **What problems is RedEye solving and how is that benefiting you?** Over the past 6 months, Melanie Hurst at RedEye has helped us with database segmentation which has proven to be key in our success over the peak period, ensuring our send volume has stayed at a minimum while driving an increase of traffic and revenue. **Official Response from Andy Gilhooley:** > It's lovely to read you say the RedEye platform is great and easy to use. It's great to hear you've enjoyed success over the peak period with help from Mel in Account Management. Our people are passionate about marketing automation and helping clients get the very best out of their data. Thank you for taking the time to review us! ### 26. Great supplier always willing to help and support the GTL marketing team. **Rating:** 4.5/5.0 stars **Reviewed by:** liz m. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **What do you like best about RedEye?** Their proactive approach to ensuring we are utilising the platform to its fullest. **What do you dislike about RedEye?** from time to time things I wouldn't expect to be charged for over and above the contract are chargeable items. **What problems is RedEye solving and how is that benefiting you?** Behavioural emails, web perso, leading to increased conversion and sales **Official Response from Andy Gilhooley:** > Hi Liz, thank you for leaving a review. We're so happy to read your positive experience regarding our willingness to help and support your team. We place just as much emphasis on having the right marketing automation people to support you as we do the tech behind the platform. ### 27. Early days but system seems easy to use and account team are helpful. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about RedEye?** System is simple to use so it's easy to start building emails **What do you dislike about RedEye?** Some inflexibility with reporting, and have used easier systems to move copy blocks without needing HTML. **What problems is RedEye solving and how is that benefiting you?** Looking for more data insights and use of modelling. ### 28. Great Team and Services **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2020 **What do you like best about RedEye?** The team are great to work with and are very good a idea generation which has led to us undertaking a revamp of our current email templates making them more user friendly and interactive. They have good specialist from a set up perspective making it easy to implement across the site with tagging which then gives great reporting on KPIs **What do you dislike about RedEye?** Lack of knowledge on competitors in our industry **What problems is RedEye solving and how is that benefiting you?** Mopping up additional sales for brand new customers whilst abiding to GDPR. Ensuring we are relevant and assisting the customer in the purchase journey as a product which is a considered purchase and can take days/weeks to purchase. **Official Response from Andy Gilhooley:** > We are so happy to read your review regarding the idea generation that our support teams offer you. We pride ourselves in offering more than just the technology solution. I'm positive we can address the issue with the lack of competitor knowledge in your industry. Please get in touch with your account manager to get the process started. ### 29. The platform is intuitive and great for e-commerce reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren T. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about RedEye?** Accessible platform and quick response from account management team **What do you dislike about RedEye?** I think there could be more front end reports that could be pulled **What problems is RedEye solving and how is that benefiting you?** Help with online tagging, automation, reactive campaigning ### 30. Excellent resource for marketing and developing your page **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about RedEye?** It is very user friendly and easy to use. Straight forward. I love the ability to do email drip campaigns, the way it helps personalize the website and help count how many visits the page gets. **What do you dislike about RedEye?** There isn’t really anything I dislike about this. If I had to pick something, I’d say sometimes the time of fixing an issue can take a bit, as you have to go through an account manager and they move it forward. **What problems is RedEye solving and how is that benefiting you?** This allows us to scale marketing to simple ways at ease. The email drip is a great way to stay interactive with users, without constantly being in their faces. ### 31. Expert and accessible team members **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about RedEye?** Very clear and concise advice. Alway transparent with timescales and complexities. Very professional team. **What do you dislike about RedEye?** NA. I was not a business user. I was a delivery specialist. **What problems is RedEye solving and how is that benefiting you?** Integrating a different CDP and our existing business systems. We were able to speed up parts of the project where Redeye was involved due to their efficiency. **Official Response from Andy Gilhooley:** > Thank you for taking the time to review the RedEye platform. It's great to see how much you value our team members. We place a big emphasis on people at RedEye. Transparency is very important to us, especially when onboarding a new client with bespoke requirements and complexities. ### 32. Willing to go the extra yard **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2020 **What do you like best about RedEye?** Excellent client service and very responsive **What do you dislike about RedEye?** Could be more proactive in terms of new ideas **Recommendations to others considering RedEye:** Have an understanding of their full offering and give them a full overview of your needs **What problems is RedEye solving and how is that benefiting you?** Filling gaps in our eCRM offering. Very cost effective in meeting our requests **Official Response from Andy Gilhooley:** > Great to hear you really value our clients services team and their responsiveness to helping out with campaign and template builds. We take onboard your feedback regarding being more proactive with new ideas and will address this. ### 33. Very helpful, and always there in times of urgency! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about RedEye?** A lot of the work I do with Redeye is last minute. They are always very supportive with this and makes sure everything is still completed to a high standard. **What do you dislike about RedEye?** There is nothing that I dislike, nothing that I can think of? **Recommendations to others considering RedEye:** Redeye is super useful, helping us be more efficient! **What problems is RedEye solving and how is that benefiting you?** Being able to communicate to our guests in a more efficient way! **Official Response from Andy Gilhooley:** > Thank you for your review. We pride ourselves in been super agile and supportive enough to be able to meet your last minute requests. ### 34. Great for getting customer insights! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about RedEye?** Heat mapping on emails to see which areas readers are mainly focusing on. **What do you dislike about RedEye?** Can be a long and lengthy training process to understand all the tools. **What problems is RedEye solving and how is that benefiting you?** No real problems, was used to enhance our knowledge of what consumers are looking for in our email campaigns. ### 35. Fantastic option should be coming off a global ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Nick P. | Senior Marketing Manager, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2018 **What do you like best about RedEye?** Personable with a 'no problem is too big' approach. They cannot solve all of your problems yet they know how to LISTEN. Straight from implementation to live and each month, they continually allow you to deliver your KPIs and mine your database to yield the right message to the right customer. **What do you dislike about RedEye?** If a technical problem occurs, you do not have a central number to call. One of the account managers is the first port of call which IT departments do not love. I.e. a resolution isn't defined quickly. The account manager needs to call somebody else etc... **Recommendations to others considering RedEye:** Seriously consider the value of staying with your existing ESP. If it is just because you've been with them for x years, start looking. RedEye makes the complex simple and helps onboard many users from marketing to customer service. ESPs make their money within the first year of on boarding you. If you do not double your revenue within a 2 year period with the ESP, you do not have the right account support. **What problems is RedEye solving and how is that benefiting you?** The fact that not all ESPs need to be enterprise, a logic RedEye understands. We are not a massive business yet need more than Mailchimp. Simple and agile ways of scaling marketing automation is what RedEye does with ease. ## RedEye Discussions - [How can you do it?](https://www.g2.com/discussions/how-can-you-do-it) - 1 comment, 2 upvotes - [View RedEye pricing details and edition comparison](https://www.g2.com/products/redeye/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+01%3A52%3A15+-0500&secure%5Bsession_id%5D=21bfb871-88e1-4065-b34f-d38dc78882a3&secure%5Btoken%5D=ccedbc6daf2dd0649d13d50d2741a1d501c841a8a45f14b62801ee667a0be203&format=llm_user) ## RedEye Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring **Social** - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top RedEye Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,208 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,395 reviews)