What I love most about rasa.io is its flexible AI audience segmentation and timeline-based automation workflows, which are perfectly suited for my day-to-day work as a System Deployment Engineer at our 30-person IT services company. I mainly manage private server rollouts and VideoMost Server video conferencing deployments for our business clients, and this tool solves my biggest email pain points perfectly. Its fully customizable automated email sequences let me build independent outreach journeys for different client groups, including newly deployed video server clients, long-term managed server accounts, and routine maintenance clients. The best part is the dynamic variable data feature, which automatically inserts client-specific details like their exact server model, enabled VideoMost functional modules, and scheduled patch update dates into emails. Before using this tool, I had to manually modify every single email template for each project, which took tons of repetitive work every week. Its stable scheduled trigger logic also ensures I never miss post-deployment check-ins and monthly system health reminders, keeping our technical client communication consistent and reducing unnecessary consultation tickets caused by missed maintenance prompts. Besides client outreach, it automates standardized internal technical briefings for our team after server configuration updates and patch upgrades. The clean, simple dashboard lets me quickly check email delivery and engagement data, and its cost-effective pricing fits our small engineering team’s budget perfectly. Review collected by and hosted on G2.com.

The biggest downsides of rasa.io mainly come from its limited bulk operation functions and tedious personalized setup process, which create extra repetitive work for my IT deployment scenarios. First, it lacks powerful bulk editing and workflow duplication features. When we have multiple parallel VideoMost Server and private server deployment projects in peak seasons, I can’t copy complete segmented email workflows in one batch or apply unified timing and permission rules across all automated sequences. I have to manually rebuild identical trigger logic and email templates for new clients, existing managed clients, and internal team notifications separately, which wastes a lot of setup time. In addition, there is no rule-based auto-archiving function for expired workflows. After a client’s deployment onboarding cycle is completed, I have to manually sort and archive all corresponding email templates, sending records and performance logs one by one to prevent my dashboard from being cluttered with invalid content. On top of that, while basic registration and simple email sending is easy, tailoring the platform to our professional server deployment and technical notification workflows requires days of manual configuration. There are no built-in IT industry templates, so I have to polish every technical email workflow and content style from scratch, making the overall production setup far more time-consuming than expected. Review collected by and hosted on G2.com.

The best thing about this platform is that it offers unmatched flexibility when it comes to building any conversational AI solutions. Unlike no-code chatbot tools, it gives me full control over the NLP models, conversational flows and integrations. Also, their open source foundation is very effective for our teams when we are very focused on customisation without any vendor lock-in. Their platform also supports complex and context-aware conversations and intergrates are well effective in backebnd systems. Review collected by and hosted on G2.com.

This platform's biggest challenge is its complex learning curve; this platform is not a plug-and-play tool, it does require much of a technical expertise in NLP concepts, python and other deployment workflows. Their initial setup, such as onboarding steps like email verification and environment configurations, can feel slightly scattered for non-technical users. Their documentation is strong, but their implementation still needs more hands-on efforts. Review collected by and hosted on G2.com.

I really appreciate how rasa.io's AI-powered personalized content curation transforms our newsletter management for facility service clients. Since we lack dedicated content writers, it's a lifesaver for our small team. The tool automatically selects relevant industry content and tailors emails based on each recipient's reading history, which drastically reduces the time I spend compiling newsletters. I love that the platform adjusts content specifically for each subscriber group, enhancing our email performance with higher open and click rates. This feature keeps our brand top of mind without treating our messages as junk. Not needing extensive technical skills to set up the automated process is another huge plus, especially since it keeps our client nurturing consistent throughout the year. Rasa.io handles repetitive tasks, optimizes client communication, and improves lead nurturing effectively. Review collected by and hosted on G2.com.

The lead segmentation rules in rasa.io are far too limited for our facility services outreach. We regularly need to build multi-condition filters to target clients accurately but the platform only supports a single filtering condition at one time, and it does not allow stacking multiple rules together. Every month, I have to export the entire subscriber list as a CSV file, clean up the data and create the precise segmented group in Excel, then reupload the filtered list back into the campaign. This repetitive export, sorting and re-import process takes extra time out of my weekly schedule. With our small marketing workload, this becomes a regular bottleneck and keeps our client retention campaigns from running fully on autopilot. We run rasa.io alongside several other business platforms, but there is no native sync between the tools. I have to manually download documents and attach them one by one to our email campaigns instead of embedding direct file links automatically. Without a direct integration, I cannot push fresh leads straight into our email nurture sequences automatically. I am forced to export and reimport contact batches repeatedly. The lack of built-in connectors means I spend multiple hours each month copying and reuploading contact data across different systems. Review collected by and hosted on G2.com.

I really like the ML-powered individual personalization feature in rasa.io as it doesn't require manual segmentation to tailor content. It analyzes user behavior and provides personalized recommendations for every user automatically. Another standout is its fully automated content curation and distribution, which operates on a set-it-and-forget-it workflow, saving time and effort. The intuitive, no-code setup is also great, requiring minimal ongoing maintenance. Lastly, the initial setup was remarkably straightforward. Review collected by and hosted on G2.com.

I find the limited customization for branding and content formatting frustrating. Rasa.io’s email digests and on-site recommendation widgets have rigid, template-based formatting with minimal options to align with a brand’s visual identity or custom content structures. For emails, you can tweak basic colors and logos, but you can’t modify the layout, reorder content cards, add custom CTAs or headers, or integrate dynamic merge tags beyond the basics. The pre-built templates feel generic and there’s no drag-and-drop builder for custom designs. For on-site widgets, styling is limited to basic CSS overrides and you can’t customize the number of recommendations or card layout without developer support. Review collected by and hosted on G2.com.

I like how you can implement in in anything and build a business tram Review collected by and hosted on G2.com.

It can improve the customer care service Review collected by and hosted on G2.com.

Clean interface that makes setup very easy, it's then just set and forget as it automates newsletters based on the content sources selected. Review collected by and hosted on G2.com.

Nothing, great platform that I don't need to worry about. Review collected by and hosted on G2.com.

Setting it up is straightforward, and you’ll quickly see how it tailors content to fit your audience. Plus, it integrates seamlessly with most email systems, so you don’t have to worry about overhauling your current setup. Review collected by and hosted on G2.com.

While Rasa.io is a great tool for personalized newsletters, it’s not without its quirks. First off, the AI is pretty smart, but it’s not perfect—sometimes it might miss the mark on what’s truly relevant for your audience, and you might need to do some manual tweaking. Review collected by and hosted on G2.com.

• Responsive customer support: I've had specific questions during the on-boarding process and the Rasa.io team has always been quick to respond with detailed instructions and resolutions.

• Rasa.io reduces the time it takes to deliver a more engaging newsletter: Once our content sources are selected (which is easy to setup) we can deliver a curated, customized newsletter in less than 15 minutes for each newsletter.

• A personalized newsletter for our subscribers means a higher quality deliverable with more engagement. Each issue is customized based on the individual readers topic click through history.

• Topic engagement for each subscriber is automatically passed to HubSpot. This provides great data for Contact segmentation for our promotional campaigns. Review collected by and hosted on G2.com.

As mentioned above, useful engagement data is automatically synced with HubSpot which is great. So, more of a wish list item, I would like to see detailed click url information passed for each subscriber to learn which articles they have been clicking on. Review collected by and hosted on G2.com.

Rasa makes email marketing super simple. We don't have to come up with our own content all the time and can aggregate content to keep our customers or potential customers on our email list happy. Our open rates and click-through rates are super high on this platform. We also don't even have to spend much time at all managing our emails going out. Many times we don't do anything and the AI in the platform just does the work for us. Review collected by and hosted on G2.com.

There isn't much to dislike. I thought the platform was pretty simple. They could update their help docs for self-serving clients to learn the platform more quickly. Review collected by and hosted on G2.com.

We have been using Rasa.io for our newsletter programs for almost two years now, and it is simply OUTSTANDING! It is easy to use, has a great UI, and has been an enormous time saver for our company's weekly newsletter. We have seen over 60% savings in the amount of time necessary to produce our weekly newsletters and manage our newsletter program. In addition, we are producing much better newsletters than before, and our newsletter subscribers are way more engaged.

I highly recommend Rasa.io for any company or organization that has a newsletter that they regularly send out or are thinking about starting a newsletter program. Review collected by and hosted on G2.com.

There really isn't anything that I dislike about using Rasa.io. I wish all of the tools we use to run our business functioned this well and were this easy to use. Review collected by and hosted on G2.com.