The team is responsive but didn't provide lift like we expected. The lift we did see came from our optimizations internally. Not from their bidding algorithms.
The team was not helpful in recommendation or optimizations, while I understand that this tool isn't an agency, I expected more from the team if we were to be paying such a high retainer and had 4-5 people working with us.
Wanted a more automated SEM system, but didn't see how their system was much different from adwords rules or doubleclick.