Introducing G2.ai, the future of software buying.Try now
Share your insights with Product Marketing Alliance

Thousands of people like you come to G2 to find out whether solutions like Product Marketing Alliance are the right fit for them. Share your real experiences with Product Marketing Alliance and the G2 community and help someone make the right decision about their software.

Product Marketing Alliance Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the high-quality content offered by PMA, which enhances their product marketing journey significantly. (44 mentions)
Users highlight the comprehensive content offered by PMA, providing invaluable resources for both novice and seasoned marketers. (28 mentions)
Users value the helpful tools and resources from Product Marketing Alliance, enhancing their marketing efforts effectively. (26 mentions)
Users commend the top-notch education and resources of PMA, enhancing their product marketing skills effectively. (26 mentions)
Users appreciate the ease of use of Product Marketing Alliance, benefiting from accessible resources and excellent support. (25 mentions)
Users find the platform excessively expensive, facing hidden costs and misleading membership claims that complicate access. (7 mentions)
Users criticize the high subscription cost of Product Marketing Alliance, feeling misled and burdened by additional fees. (7 mentions)
Users feel there is an issue with inadequate assessment, hindering their learning and engagement with the material. (5 mentions)
Users find the learning curve steep, as extensive content can be overwhelming and tedious for beginners. (5 mentions)
Users find the navigation issues frustrating, making it difficult to access training resources effectively. (5 mentions)
Users find navigation difficult on the platform, struggling to access content and prove membership for events. (4 mentions)
Users face access issues with confusing login processes and unresponsive support, complicating their membership experience. (2 mentions)
Users express frustration with the inconsistent content quality, noting variable courses and disappointing mentorship experiences. (2 mentions)

Top Pros or Advantages of Product Marketing Alliance

1. Content Quality
Users appreciate the high-quality content offered by PMA, which enhances their product marketing journey significantly.
See 44 mentions

See Related User Reviews

Eran S.
ES

Eran S.

Mid-Market (51-1000 emp.)

4.5/5

"A very thorough and interesting course."

What do you like about Product Marketing Alliance?

Building a community and a common knowledge base for a profession that's relatively new and still developing is huge. PMA are filling a void, in that

Meenu R.
MR

Meenu R.

Mid-Market (51-1000 emp.)

5.0/5

"A winning combination of high-quality education, practical tools, and a thriving community"

What do you like about Product Marketing Alliance?

PMA has been an invaluable resource throughout my product marketing journey, and it truly lives up to its title as a "Product Marketer's Haven." Wheth

2. Comprehensive Content
Users highlight the comprehensive content offered by PMA, providing invaluable resources for both novice and seasoned marketers.
See 28 mentions

See Related User Reviews

Eran S.
ES

Eran S.

Mid-Market (51-1000 emp.)

4.5/5

"A very thorough and interesting course."

What do you like about Product Marketing Alliance?

Building a community and a common knowledge base for a profession that's relatively new and still developing is huge. PMA are filling a void, in that

Meenu R.
MR

Meenu R.

Mid-Market (51-1000 emp.)

5.0/5

"A winning combination of high-quality education, practical tools, and a thriving community"

What do you like about Product Marketing Alliance?

PMA has been an invaluable resource throughout my product marketing journey, and it truly lives up to its title as a "Product Marketer's Haven." Wheth

3. Helpful
Users value the helpful tools and resources from Product Marketing Alliance, enhancing their marketing efforts effectively.
See 26 mentions

See Related User Reviews

Chris B.
CB

Chris B.

Small-Business (50 or fewer emp.)

5.0/5

"Fantastic Resource to support anyone on the Product Marketing journey"

What do you like about Product Marketing Alliance?

PMA has a large swathe of content and courses that cover every aspect of the product marketing role. The nature of Product Marketing is such that ther

Kerrie K.
KK

Kerrie K.

Mid-Market (51-1000 emp.)

4.5/5

"A great resource for up-and-coming product marketers"

What do you like about Product Marketing Alliance?

PMA offers helpful tools and insights that are easy to apply in day-to-day work. I really appreciate the wide variety of resources, from templates to

4. Teaching Quality
Users commend the top-notch education and resources of PMA, enhancing their product marketing skills effectively.
See 26 mentions

See Related User Reviews

Eran S.
ES

Eran S.

Mid-Market (51-1000 emp.)

4.5/5

"A very thorough and interesting course."

What do you like about Product Marketing Alliance?

Building a community and a common knowledge base for a profession that's relatively new and still developing is huge. PMA are filling a void, in that

Meenu R.
MR

Meenu R.

Mid-Market (51-1000 emp.)

5.0/5

"A winning combination of high-quality education, practical tools, and a thriving community"

What do you like about Product Marketing Alliance?

PMA has been an invaluable resource throughout my product marketing journey, and it truly lives up to its title as a "Product Marketer's Haven." Wheth

5. Ease of Use
Users appreciate the ease of use of Product Marketing Alliance, benefiting from accessible resources and excellent support.
See 25 mentions

See Related User Reviews

Naomi O.
NO

Naomi O.

Small-Business (50 or fewer emp.)

5.0/5

"The learning program was detailed, organized and simply the best"

What do you like about Product Marketing Alliance?

It's easy to use and they have great customer support

LM

Loiselle M.

Mid-Market (51-1000 emp.)

5.0/5

"I like PMA's marketing resources, they are accessible and efficient for my company."

What do you like about Product Marketing Alliance?

I think Product Marketing Alliance's digital resources are fantastic for improving my company's business and advertising relationships, it's accessibl

Top Cons or Disadvantages of Product Marketing Alliance

1. Expensive
Users find the platform excessively expensive, facing hidden costs and misleading membership claims that complicate access.
See 7 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Extremely misleading on what's included in their Pro+ plan"

What do you dislike about Product Marketing Alliance?

Extremely misleading, pushes you to join a membership claiming you will get access to their courses, including live virtual courses, which is even inc

Eddy F.
EF

Eddy F.

Enterprise (> 1000 emp.)

5.0/5

"My Experience with Product Marketing Alliance"

What do you dislike about Product Marketing Alliance?

The only downside is that some of the premium content can be a bit pricey, which might not be accessible for everyone.

2. High Subscription Cost
Users criticize the high subscription cost of Product Marketing Alliance, feeling misled and burdened by additional fees.
See 7 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Extremely misleading on what's included in their Pro+ plan"

What do you dislike about Product Marketing Alliance?

Extremely misleading, pushes you to join a membership claiming you will get access to their courses, including live virtual courses, which is even inc

KL

Krystal L.

Mid-Market (51-1000 emp.)

4.0/5

"Great content and intro"

What do you dislike about Product Marketing Alliance?

I don't yet see the benefits of an ongoing membership, knowing what content is already available for free on this platform.

3. Inadequate Assessment
Users feel there is an issue with inadequate assessment, hindering their learning and engagement with the material.
See 5 mentions

See Related User Reviews

Eran S.
ES

Eran S.

Mid-Market (51-1000 emp.)

4.5/5

"A very thorough and interesting course."

What do you dislike about Product Marketing Alliance?

Although having to pass an exam to get to the next round is a good way of making sure the materials are understood, some of the questions are a bit ni

Chris B.
CB

Chris B.

Small-Business (50 or fewer emp.)

5.0/5

"Fantastic Resource to support anyone on the Product Marketing journey"

What do you dislike about Product Marketing Alliance?

It would be good if there was a few more opportunities to test my learning. Plus sometimes, for the bonus material, it would say you can progress, but

4. Learning Curve
Users find the learning curve steep, as extensive content can be overwhelming and tedious for beginners.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Solid foundation for Product Marketing Pros at any stage of their career"

What do you dislike about Product Marketing Alliance?

Extensive review of basics did get tedious at times.

Kerrie K.
KK

Kerrie K.

Mid-Market (51-1000 emp.)

4.5/5

"A great resource for up-and-coming product marketers"

What do you dislike about Product Marketing Alliance?

Some of the content can be a bit overwhelming for beginners, and there’s a lot to go through. At times, the sheer volume of resources can feel overwhe

5. Navigation Issues
Users find the navigation issues frustrating, making it difficult to access training resources effectively.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Extremely misleading on what's included in their Pro+ plan"

What do you dislike about Product Marketing Alliance?

Extremely misleading, pushes you to join a membership claiming you will get access to their courses, including live virtual courses, which is even inc

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Understands the role, creates community, providing guidance and insights"

What do you dislike about Product Marketing Alliance?

Really can't think of anything, the websites to be slight trickier to navigate for training but that is much improved.

6. UX Improvement
Users find navigation difficult on the platform, struggling to access content and prove membership for events.
See 4 mentions

See Related User Reviews

Eran S.
ES

Eran S.

Mid-Market (51-1000 emp.)

4.5/5

"A very thorough and interesting course."

What do you dislike about Product Marketing Alliance?

Although having to pass an exam to get to the next round is a good way of making sure the materials are understood, some of the questions are a bit ni

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Templates and networking for PMMs"

What do you dislike about Product Marketing Alliance?

- Prices for Certification courses - Platform usability

7. Access Issues
Users face access issues with confusing login processes and unresponsive support, complicating their membership experience.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Extremely misleading on what's included in their Pro+ plan"

What do you dislike about Product Marketing Alliance?

Extremely misleading, pushes you to join a membership claiming you will get access to their courses, including live virtual courses, which is even inc

Cindy C.
CC

Cindy C.

Mid-Market (51-1000 emp.)

5.0/5

"Support for Career Growth"

What do you dislike about Product Marketing Alliance?

Logging into your PMA account requires a login link which can be unreliable at times. I'd prefer to log in with my username and password. However this

8. Content Quality
Users express frustration with the inconsistent content quality, noting variable courses and disappointing mentorship experiences.
See 2 mentions

See Related User Reviews

Eduardo A.
EA

Eduardo A.

Mid-Market (51-1000 emp.)

4.5/5

"Very interesting mix of Training courses"

What do you dislike about Product Marketing Alliance?

It's not a dislike, but something to be improved. The instructional videos are a bit too "Static". Maybe adding some more elements, scenarios and othe

AS

Adriano S.

Mid-Market (51-1000 emp.)

4.5/5

"A good overview on the Product Marketing role"

What do you dislike about Product Marketing Alliance?

Sometimes the recorded sessions with live audience are not that easy to listen to, the sound quality isn't always the best and the speakers could be l

Product Marketing Alliance Reviews (881)

View 1 Video Reviews
Reviews

Product Marketing Alliance Reviews (881)

View 1 Video Reviews
4.7
881 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
NA
Editor and Publicist
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Get the best resources and skills in digital marketing with PMA courses."
What do you like best about Product Marketing Alliance?

I have had a very good experience studying the informative and educational content that PMA offers as a digital learning platform, I think it is a solid platform for offering current content and skills on marketing and advertising to each of its users, making the educational experience personal and tailored to the requirements of each participant.

In addition, Product Marketing Alliance is made up of the best specialists and instructors globally, which allows access to new and improved learning systems on marketing and all its fields of study. Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

I have had a favorable and very positive experience with PMA's digital courses, I can't think of anything negative to say about all of its educational benefits. Review collected by and hosted on G2.com.

NA
Computer Engineer
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"PMA: the platform with the most interactive and advanced digital marketing courses."
What do you like best about Product Marketing Alliance?

I have good references and reviews about the courses and informational material that PMA offers because I have managed to acquire new knowledge and technical skills in a short time, I can say that it is an ideal platform to complement your knowledge and tackle new markets and fields of study related to advertising and digital marketing.

It also offers high quality instructors who are dedicated to your learning, which makes all of its courses a unique and distinctive educational experience. Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

I have no negative comments about the features of PMA's courses and digital content, I am very satisfied with my experience and current results. Review collected by and hosted on G2.com.

Mrinal B.
MB
Senior Consultant - Corporate Services
Small-Business (50 or fewer emp.)
"Excellent foundational course (Product Marketing Core)"
What do you like best about Product Marketing Alliance?

PMA provides an excellent foundational course (Product Marketing Core) for anyone transitioning into product marketing. It effectively covers the core principles and essential concepts, providing a solid grounding in the fundamentals of the field.

Additionally, the product marketing templates are extremely helpful and save a significant amount of time.

I believe Div Manickam is one of the best instructors for experienced professionals. Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

The recorded module videos could be more engaging. Review collected by and hosted on G2.com.

SG
Sales Consultant
Mid-Market (51-1000 emp.)
"PMA, an efficient system of online courses for your professional digital marketing training."
What do you like best about Product Marketing Alliance?

Product Marketing Alliance stands out for the performance of all its educational and instructional capabilities in digital marketing, being a constantly updated system, you will be sure to use the latest features for your complete training in all areas related to advertising and digital marketing.

In addition, Product Marketing Alliance is a system that is very easy to access and register, with affordable and competitive prices and formed by an excellent team completely dedicated to your satisfaction and the fulfillment of your educational objectives. Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

I can't mention or think of absolutely nothing negative related to Product Marketing Alliance's digital features and online courses, it is an efficient and high quality program. Review collected by and hosted on G2.com.

AB
Training Coordinator
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Acquire new knowledge and technical skills with PMA's online courses."
What do you like best about Product Marketing Alliance?

I can recommend Product Marketing Alliance's online courses because my experience has been very good and proactive for my interests and business objectives, in a short time I have managed to get directly involved in the dynamics of global marketing and the commercial advantages of all its applications.

Another point in favor of PMA's digital functions is that it is compatible with different operating systems, making it very easy to adopt and implement. Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

My experience using and participating in PMA's online courses has been very positive, I have only positive references about my participation. Review collected by and hosted on G2.com.

AT
Cybersecurity Architect
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Product Marketing Alliance, my favorite online course platform for improving my skills."
What do you like best about Product Marketing Alliance?

As an active student of Product Marketing Alliance's educational content, I can say that it is one of the best platforms for increasing your skills and knowledge in the world of digital marketing, it offers advanced features to complete all your tasks, allowing you to meet all your goals from the comfort of your devices and digital resources.

In addition, PMA is a centralized platform that offers remarkable and accessible service value, allowing all types of users to integrate into its courses. Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

I have not had a bad experience using the courses and learning tools that PMA offers, I think it has been a great experience for me. Review collected by and hosted on G2.com.

"Invaluable for Newbies in Product Marketing"
What do you like best about Product Marketing Alliance?

I absolutely love the community aspect of Product Marketing Alliance. There's been a significant intentionality in designing the community benefits, which greatly enhances the overall experience. Connecting with other individuals in my industry, who are working on similar and different projects, has been a tremendous advantage. In addition to the community, I've had an incredible experience with the Product Marketing Certified Core live training, led by an outstanding teacher, Hope. This has not only been an enriching learning journey but has also furthered my understanding of my role within just one session. Furthermore, I rely on Product Marketing Alliance for its excellent resources and templates, which are indispensable in my daily job. The platform seamlessly solves gaps in my understanding of where to focus in my day-to-day tasks. I also found the initial setup of the platform to be super easy, making the onboarding process smooth and hassle-free. Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

NA Review collected by and hosted on G2.com.

NG
Project Manager
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Achieve your professional and educational goals with PMA's online courses."
What do you like best about Product Marketing Alliance?

PMA is an online learning platform where you can learn everything you need to know about the world of digital marketing in a secure and professional virtual learning space, accessing the educational content you need to improve your knowledge and technical skills.

In addition, Product Marketing Alliance is a platform compatible with the most advanced and modern communication and work systems, facilitating your user experience. Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

I have had a wonderful experience using the educational content offered by PMA and I have nothing negative to say about the performance of any of its educational tools. Review collected by and hosted on G2.com.

Denise B.
DB
Product Marketing Manager
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Outdated Content and Unfair (Almost Illegal) Billing Practices"
What do you like best about Product Marketing Alliance?

If you’re a new marketer, this organization might offer some basic value. Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

From an experienced marketer’s perspective, the courses are outdated, overly formal, and add little insight. After one year, they’ll automatically renew your membership and charge $1,999, without clear notice. I only caught the charge while reviewing my statements for exactly this kind of unauthorized billing.

Most legitimate companies that auto-renew such a large fee will allow a cancellation shortly after if the renewal wasn’t intended. Not here. The only “support” you get is an AI-generated message saying they’re offline and do not issue refunds, only credit toward future products. If their offerings were actually useful, I’d still be a customer—but the material never provided anything new or actionable for an experienced marketer.

This is extremely poor business practice. You’d expect a marketing organization to understand the importance of customer experience, but clearly, they do not. At this point, leaving reviews or pursuing legal action seem to be the only ways to address being misled into paying for their so-called certifications or services. Review collected by and hosted on G2.com.

Cindy C.
CC
Founder and Product Management Consultant
Consulting
Mid-Market (51-1000 emp.)
"Support for Career Growth"
What do you like best about Product Marketing Alliance?

I recently completed the Developer Journeys and Developer Relations Masters certifications. I’ve found Product Marketing Alliance to be an excellent resource for learning more about messaging and marketing to developers, especially when it comes to frameworks, positioning, and go-to-market strategies for this specific segment. The community is strong and their courses are great! Review collected by and hosted on G2.com.

What do you dislike about Product Marketing Alliance?

Logging into your PMA account requires a login link which can be unreliable at times. I'd prefer to log in with my username and password. However this is not the case for when accessing your courses. That portal allows you to enter your username and password. Review collected by and hosted on G2.com.

Product Avatar Image
Product Avatar Image