# PlutoBa Reviews
**Vendor:** PlutoBa  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)
## About PlutoBa
PlutoBa is an AI-powered influencer vetting platform for brands and agencies. It scores creators across seven dimensions, including fake follower detection, brand safety analysis, and comment authenticity, then delivers a single 0-100 Partnership Score with a clear verdict: Proceed, Caution, or Avoid. Deep assessments analyse 100 posts and 300+ comments using AI to surface risks that manual vetting misses. The platform includes rate benchmarking against 536 real data points, a built-in creator CRM, campaign management, and AI-generated personalised outreach. Supports TikTok, Instagram, and YouTube. Plans start at $69/month with a free 7-day trial






- [View PlutoBa pricing details and edition comparison](https://www.g2.com/products/plutoba/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+15%3A59%3A57+-0500&secure%5Bsession_id%5D=03d78ee9-d95f-45dd-a75a-b015db11919f&secure%5Btoken%5D=23000cc10a89c1d41c0131d9332aba28f87954fb2a922cc3858d0a820b9cc507&format=llm_user)

## PlutoBa Features
**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

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