---
title: PlutoBa Reviews
meta_title: 'PlutoBa Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how PlutoBa works for a business like yours.
date_modified: '2026-06-04'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---


# PlutoBa Reviews
**Vendor:** PlutoBa  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)
## About PlutoBa
PlutoBa is an AI-powered influencer vetting platform for brands and agencies. It scores creators across seven dimensions, including fake follower detection, brand safety analysis, and comment authenticity, then delivers a single 0-100 Partnership Score with a clear verdict: Proceed, Caution, or Avoid. Deep assessments analyse 100 posts and 300+ comments using AI to surface risks that manual vetting misses. The platform includes rate benchmarking against 536 real data points, a built-in creator CRM, campaign management, and AI-generated personalised outreach. Supports TikTok, Instagram, and YouTube. Plans start at $69/month with a free 7-day trial






- [View PlutoBa pricing details and edition comparison](https://www.g2.com/products/plutoba/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-04+15%3A01%3A11+-0500&secure%5Bsession_id%5D=fa8e5735-65d0-471b-9b54-eba47241be18&secure%5Btoken%5D=a6a8c7b2d46289a85ba468d4b5e45299199e5a5b76d3647736793840da6b2cdf&format=llm_user)

## PlutoBa Features
**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration
- Trend Analysis
- Real-Time Analytics
- Multi-Campaign
- Demographic Data
- Social Media Integration
- Campaign Segmentation
- Communication Management
- Influencer Relationship Management
- Social Performance Management
- Campaign Management
- Multi-Channel Management
- Contact Management
- Content Management
- Rewards Management
- Workflow Management
- Activity Dashboard

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning

**Additional Functionality**
- Data Visualization
- Keyword Tracking
- Search/Filter
- Social Advertising
- Influencer Tracking
- Social Promotion
- Conversion Tracking
- Payment Tracking
- Customizable Reports
- Email Marketing
- Approval Process Control
- Alerts/Notifications
- Performance Metrics
- Data Import/Export
- Campaign Scheduling
- Engagement Tracking
- Monitoring
- Contact Database
- Influencer Discovery
- Multi-Channel Marketing
- Social Media Monitoring
- Activity Tracking
- Customizable Branding
- ROI Tracking
- AI Copilot
- Reporting & Statistics
- CRM
- Faceted Search/Filter
- Categorization/Grouping
- Filtering
- Generative AI
- API

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