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PlutoBa

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PlutoBa is an AI-powered influencer vetting platform for brands and agencies. It scores creators across seven dimensions, including fake follower detection, brand safety analysis, and comment authenticity, then delivers a single 0-100 Partnership Score with a clear verdict: Proceed, Caution, or Avoid. Deep assessments analyse 100 posts and 300+ comments using AI to surface risks that manual vetting misses. The platform includes rate benchmarking against 536 real data points, a built-in creator CRM, campaign management, and AI-generated personalised outreach. Supports TikTok, Instagram, and YouTube. Plans start at $69/month with a free 7-day trial

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