Pepper Features
Tools (1)
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior
Metrics (6)
Entry and Exit Pages
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
Sessions
Accurately measure total web traffic and display data logically.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert to customers via specific actions.
Search Rank
Gives users accurate reflection of how their search ratings compare with competitors.
Project Management (2)
Guidelines and Policies
Shares documents like style guides with the freelancer.
Workflow Builder
Enables the user to build project workflows that are visible for both the freelancer and employer.
Payment (4)
Payment Automation
Automatically pays the freelancer upon completion or approval of a project.
Secure Payments
Provides a method for secure payment.
Multi-Currency Payments
Enables the user to make payments in multiple currencies.
Multiple Payment Methods
Provides multiple methods for the user to pay the freelancer.
Grammar (4)
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Grammar Check
Checks for grammar errors like misspellings, sentence run-on, etc.
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Tone Check
Evaulates emotional tone of words written.
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Sentence Formatting
Ensures sentences are formatted properly.
Spell Check
Formatting (4)
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Plagiarism Check
Checks for instances of plagirism.
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Style Editor
Evalutes that work has been done within the guildlines of a given writing style (MLA, APA, Chicago, etc.).
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Citation Finder
Finds and formats citations for works mentioned.
Rich Text Editor
Input different types of content and edit text formats, fonts, font sizes, and colors
Content (2)
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Content Ideas
Assists in the ideation process for creating new content, including themes, content types, titles and more
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Content Generation
Generates sentences, paragraphs, or papers based on sample text or a topic.
Product Type (1)
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Standalone Application
Application is available as a standlone product.
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Generative AI (7)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Visibility & Tracking (2)
AI Mention Tracking
Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms.
AI Search Ranking Insights
Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results.
Competitive Benchmarking (2)
Industry AI Sentiment Benchmarking
Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content.
Competitor AI Presence Comparison
Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand.
AI Content Optimization (2)
Semantic Optimization for AI Models
Allows users to adapt their content to align with the way AI platforms interpret and categorize information.
AI-Driven Content Recommendations
Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability.
Reporting & Alerts (2)
Real-Time AI Mention Alerts
Enables users to receive instant notifications when their brand is referenced in AI-generated responses.
AI Visibility Reporting
Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis.
Agentic AI - Content Analytics (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Content Creation (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools (8)
Entity Recognition & Mapping
Identify and map entities within content to improve semantic understanding by AI systems
Knowledge Graph & Entity Linking
Connect content to entities and knowledge graph relationships to strengthen contextual signals
Semantic Content Analysis
Evaluate content context, topic coverage, and meaning to improve semantic discoverability
Topic Authority Optimization
Strengthen topical authority signals so AI systems recognize content as a credible source
Content Gap Analysis
Find prompts where competitors appear but your brand does not.
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Response Position Analysis
See where your brand appears in AI-generated answers.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Workflow & Platform Integrations - AI Search Visibility Optimization tools (2)
BI Integration
Connect data to tools like GA4, Looker Studio, Tableau, and more
BI Integration
Connect data to tools like GA4, Looker Studio, Tableau, and more
AI Retrieval Optimization - AI Search Visibility Optimization tools (5)
Passage & Chunk Optimization
Structure content into retrievable passages optimized for AI search and retrieval pipelines
AI Citation Optimization
Optimize content structure and clarity to increase the likelihood of AI-generated citation
Retrieval Readiness Analysis
Analyze whether content is technically and structurally ready for AI retrieval systems
AI Query Matching Analysis
Evaluate how well content aligns with natural language prompts used in AI search environments
Brand Entity Analysis
Assess how AI engines classify and represent the brand as an entity.
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools (7)
AI Citation Monitoring
Track references and citations of organizational content within AI answer engines
AI Answer Visibility Tracking
Monitor when and how content appears within AI-generated responses
Generative Search Performance Analytics
Analyze visibility and performance across AI-powered search and answer environments
Multi-Language Tracking
Monitor brand visibility across regions and languages.
Prompt Visibility Monitoring
Measure brand prominence in AI-generated answers to specific queries.
AI Crawler Analytics
Track which AI bots visit and index your site.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
AI Content Structuring - AI Search Visibility Optimization tools (4)
AI-Optimized Content Structuring
Structure digital content so AI-powered search engines and answer systems can interpret and retrieve information accurately
Schema & Structured Data Optimization
Enhance content with structured data and schema markup to improve machine-readable meaning
AI-Readable Content Formatting
Format headings, passages, and metadata to improve how AI systems parse and extract information
LLM-Ready Content Preparation
Prepare content for retrieval and citation within large language model search and answer systems
Integrations & Data Connectivity - AI Marketing Agents (3)
Event & Data Ingestion
Ingests behavioral & transactional data for real-time decisioning
CRM & CDP Integration
Connects with CRM & customer data platforms for unified data access
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Audience Intelligence & Segmentation - AI Marketing Agents (5)
Predictive Modeling
Analyzing historical and current data and generating a model to help predict future outcomes.
Behavioral Triggering
Initiates campaigns based on real-time user actions
Predictive Audience Segmentation
Creates audience segments using machine learning predictions
Marketing Automation
Automate workflows and trigger campaigns based on customer actions
AI Writing Assistant
Generates and edits text using machine learning
Autonomous Campaign Orchestration - AI Marketing Agents (5)
End-to-End Campaign Execution
Builds & launches campaigns without manual workflow configuration
Goal-Based Campaign Planning
Translates marketing goals into structured campaign strategies automatically
Cross-Channel Orchestration
Coordinates messaging across email, SMS, & other channels
Conversational Campaign Setup
Enables campaign creation using natural language prompts
Real-Time Campaign Adaptation
Adjusts campaign execution dynamically based on engagement & performance data
AI Content Generation - AI Marketing Agents (6)
Dynamic Content Optimization
Refines content continuously based on engagement signals
AI Copy Generation
Generates channel-specific marketing content using AI models
Personalized Content Creation
Tailors messaging dynamically to individual user attributes
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Lead Generation
Manage the process of attracting and converting business prospects into leads
Ad Optimization
Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more.
Additional Functionality (83)
Grammar Check
Check text for proper grammar usage
Campaign Analytics
Track and interpret campaign performance metrics
For Marketing and Advertising
Used by marketers and advertisers
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Content Ideas
Assists in the ideation process for creating new content, including themes, content types, titles and more
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
SMS Marketing
Send promotional campaigns or transactional messages via text messages
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Email Marketing
Create and send email blasts/campaigns
Chat/Messaging
Communicate using direct chat or messages within the system
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Competitor Monitoring
Track activity of your competitors
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Content Marketing
Publish and distribute content to targeted audiences
API
Application programming interface that allows for integration with other systems/databases
Predictive Analytics
Predict future data based on historical data sets
Personalization
Adjust communications based on previous interactions or personal preferences
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Behavior Analytics
Track and analyze user behavior within a system or network
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Text Editing
Edit text as needed
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Natural Language Processing
Process and analyze human language in text or audio form
Product Recommendations
Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history
Tone Selection
Choose the desired tone for content to be generated
Chatbot
AI-based platform which conducts a conversation via auditory or textual methods
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
Marketing Management
Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding
Brand Guidelines
Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines
Omnichannel Outreach
Using different methods or channels to connect with customers
AI Visibility Score
Track overall brand presence in AI with a unified metric.
Share of Voice (SoV)
Measure brand presence as a percentage of AI-generated conversations.
AI Content Scoring
Audit and rate content for AI citation readiness.
AI Traffic Attribution
Attribute web sessions and conversions to AI platforms.
Prompt Organization
Cluster queries by topic for clearer analysis.
Citation Intelligence
Identify and rank cited domains to inform content strategy.
AI Accessibility Audit
Check if key pages are accessible to AI crawlers.
White Label
Ability that lets users rebrand the software to make it look like their own
Change Simulation
Preview content changes’ impact on AI responses before publishing.
Schema Guidance
Review and enhance schema for better AI comprehension.
LLMs Text File Management
Create and manage llms.txt files for AI crawler guidance.
Multi-Platform AI Coverage
Track brand visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and more.
API
Application programming interface that allows for integration with other systems/databases
GEO-Optimized Content Creation
Generate AI-ready articles and FAQs within the platform.
Prompt Library
Access curated or suggested prompts for coverage.
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Persona-Based Segmentation
Filter visibility data by buyer persona or job role.
Multi-Brand Management
Manage multiple brands with separate dashboards.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Misinformation Detection
Alert teams to AI-generated brand inaccuracies or errors.
Real User Prompt Dataset
Access authentic user queries sent to AI platforms.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Competitive Benchmarking
Compare brand frequency and position versus competitors in AI content.
Revision History
Track what was updated, who made the changes, compare two revisions, and revert or perform another revision
Assisted Content Creation
Utilizes artificial intelligence to provide content suggestions to users as they type
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Templates
Sample files or documents that could be customized as needed or used as is
Search
Search and/or filter for items using names, keywords, descriptions, tags, metadata, etc.
Tone Selection
Choose the desired tone for content to be generated
Multi-Language
Manage and support multiple languages
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Autocomplete
Autocompletion of a word or phrase that the user is typing
Document Export
Export content in multiple document formats such as .pdf, .txt, .doc, .xls, and more based on requirements
Dictionary/Thesaurus
Dictionary/Thesaurus
Snippets
Create and save approved content for re-use across the team or business
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Workflow Management
Create, design and manage workflows for repetitive tasks
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Customizable Rules
Rules followed by the software/AI can be configured by users to suit their specific needs
API
Application programming interface that allows for integration with other systems/databases
Autocorrect
Automatic correction of spelling and/or grammatical mistakes
Natural Language Processing
Process and analyze human language in text or audio form
Language Detection
Identify different languages
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
Plagiarism Detection
Text Editing
Edit text as needed
Auto-Save
Automatically saves entered text/data
Brand Guidelines
Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines



