# owntag Reviews
**Vendor:** owntag  
**Category:** [Other Hosting Platforms](https://www.g2.com/categories/other-hosting-platforms)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 2
## About owntag
owntag is an easier solution to host and run your own Server Side Google Tag Manager. Rather than worrying about complex cloud infrastructure, skip the technical overhead and start your server side tagging journey with a single click. We use 100% European infrastructure without relying on Google, Amazon or Microsoft to give your users as well as your data protection officer the peace of mind they deserve.




## owntag Reviews
  ### 1. Prioritizing data privacy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jirr V. | Quality Assurance Specialist, Consumer Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2024

**What do you like best about owntag?**

The best selling point for me therefore is the aspect of data privacy. It gives me a much better control over my data and calm down my privacy officer. The process of beginning server-side tagging was easier than I expected.

**What do you dislike about owntag?**

The proprietary Italian and other European infrastructures OwnTag relies upon give it a little bit of , shall we say, a lock-in. It restricts my possibilities in case of disaster or expanding my demands in the future.

**What problems is owntag solving and how is that benefiting you?**

OwnTag removes a lot of the hassle of configuring tagging on a server level. Most importantly, it make me feel relieved that my data is safe and no longer running in the well-known sources of big cloud.

  ### 2. Stress the localization of data in Europe

**Rating:** 4.0/5.0 stars

**Reviewed by:** Solina C. | Compensation and Benefits Manager, Business Supplies and Equipment, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 27, 2024

**What do you like best about owntag?**

The configuration of the server-side Google Tag Manager (GTM) container was really easy compared to the server management infrastructure I was readying myself for.

**What do you dislike about owntag?**

I did not see many of the features of a more evolved container, for example the custom container tags, or the capacity to hook into a secondary marketing automation tool.

**What problems is owntag solving and how is that benefiting you?**

With Owntag, I was able to address the difficulties in creating a server-side GTM container without the added headache of involved infrastructures. This allows me to get advantages of server-side tagging, such as enhancing data control measures.



- [View owntag pricing details and edition comparison](https://www.g2.com/products/owntag/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+06%3A00%3A54+-0500&secure%5Bsession_id%5D=efff4225-a1aa-4fe2-a2a2-6a1be26e8e8b&secure%5Btoken%5D=d11fe40b7a68fdfa0b21f83842ffe62085f5dc7ad493aef892bfd9746fe6366a&format=llm_user)


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