--- title: Optinly Reviews meta_title: 'Optinly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 84 reviews by the users' company size, role or industry to find out how Optinly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 84 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Optinly Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find ease of use in Optinly for quick deployment, though they desire more features over time. (3 mentions)
Users find the setup process to be easy and quick to deploy, simplifying their experience with Optinly. (2 mentions)
Users value the responsive customer support of Optinly, aiding in resolving issues effectively when they arise. (1 mentions)
Users love the intuitive and user-friendly interface of Optinly, making pop-up creation simple for everyone. (1 mentions)
Users praise the intuitive user interface of Optinly, making pop-up creation easy for everyone, regardless of tech skills. (1 mentions)
Users face significant duplication issues with Optinly, causing integration failures and unmet promises on deals. (1 mentions)
Users find Optinly expensive due to additional costs for drag-and-drop customization, suggesting better options exist. (1 mentions)
Users note the limited design flexibility in Optinly, finding better options with more customization available elsewhere. (1 mentions)
Users find Optinly not intuitive, with frustrating integration issues and unfulfilled promises affecting their experience. (1 mentions)
Users express frustration over payment issues, citing canceled subscriptions without clear justification and unresolved billing problems. (1 mentions)

5 Pros or Advantages of Optinly

5 Cons or Disadvantages of Optinly

Optinly Reviews (84)

Reviews

Optinly Reviews (84)

4.4
84 reviews
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Dmitriy Y.
DY
Dmitriy Y.
Network Engineer
Small-Business (50 or fewer emp.)
"Never again"
0/5
What do you like best about Optinly?

I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Release stuff I can run on my own without reliance on your whim. Review collected by and hosted on G2.com.

Garik H.
GH
Garik H.
Founder
Small-Business (50 or fewer emp.)
"Lots of issues - you can get better popup software for the same price"
0.5/5
What do you like best about Optinly?

Nothing new that I like. They don't upgrade or work on the product so it deteriorates with time. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Everything. Multiple times the software integrations didn't work and it wasn't passing my subscribers to my email client. Took them a long time to fix. And then later they failed to honor their lifetime appsumo deal, breaking their promise to many users. Stay far far away. Review collected by and hosted on G2.com.

David I.
DI
David I.
Fractional CMO
Small-Business (50 or fewer emp.)
"Medicore Tool and the Company Are Scammers"
0/5
What do you like best about Optinly?

It was ok, easy and quick to deploy but in 4 years, no new features, and nothing interesting, just a medicore pup up builder. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Nothing unique, kinda basic, and most of all, I bought a lifetime subscription back in 2021 and they canceled it for no reason other than stating another thirdparty company hadn't paid them for 10 months even though that clearly isnt true since i bought it 4 years ago. Review collected by and hosted on G2.com.

Chareen G.
CG
Chareen G.
LinkedMindedβ„’ Using Ai Group Coaching Program
Small-Business (50 or fewer emp.)
"How Optinly Elevates My Coaching Practice for Lead Generation"
4.5/5
What do you like best about Optinly?

As a solo business coach, I understand the essential role that effective lead generation plays in growing my practice. Leads are the lifeblood of any business and finding creative ways to capture leads is why I use Optinly. It's been a great tool for how I capture leads and engage with potential clients. One of the most powerful aspects of Optinly is its opt-in forms. I can create and deploy various types, such as pop-ups for lead magnets and my blog posts, as well as slide-ins which are great for short promotions. These have significantly increased my ability to capture lead information. I also like that it integrates with my email service provider, which helps streamline things. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Sometimes I find the initial setup can be time-consuming as I fine-tune forms to meet my specific needs. And as with any software, it doesn't do everything that I want it to do, but I work with it because what it does do, it does well. Review collected by and hosted on G2.com.

KD
Karsten D.
Entrepreneur/SocialMediaInfluenecer
Small-Business (50 or fewer emp.)
"Optinly - Simply The Best PopUp Tool"
5/5
What do you like best about Optinly?

Easy: It's pure flexibility, easiness, top integration possibilities. Very quick setup, good styling options. Customer Support is very fast and polite, always ready to help, even newbies like me. Combining Optinly with other tools like GoBrunch or Sniply is very interesting to me. There are endless opportunities out there! Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Overall Optinly is fantastic, there are a few downsides. There might occasionally be slow loading time for some templates. Also the interface might be a little bit confusing for new or not so tech savvy users because of the endless possibilities that are presented in this great tool. Nothing else to say here! Review collected by and hosted on G2.com.

DingChing H.
DH
DingChing H.
Manager
Small-Business (50 or fewer emp.)
"Easily use this tool to generate a large number of leads!"
5/5
What do you like best about Optinly?

We are a language institution, we need more interesting ways to leave a lasting impression on our website. Using Optinly, we can easily design various pop-up notifications, such as coupons, countdown reminders, or direct access to the trial courses I designed. This increases the chances of capturing information or boosting purchases. I check my list almost every month to see if it has grown, and combining it with Vbout for email marketing is very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

It's a pity we can't combine interactive game types, and I also hope for more templates. Review collected by and hosted on G2.com.

Patrick J.
PJ
Patrick J.
Owner / Broker
Small-Business (50 or fewer emp.)
"Excellent Affordable Opt-in application"
5/5
What do you like best about Optinly?

I have been using Optinly for a little over 6 months now. It has everything I was looking for in a Optin plugin for my Wordpress websites. Also it has been very easy to use, and set up. I like that it works with Pabbly Connect, along with Zapier. One of my favorite popups is the Video feature. There are more than enough other pop up templates to do the job. My license allows for 25 websites. The service I had before didn't offer anything close to that amount, even on their highest plan. The service has been responsive whenever I needed their assistance. I have found Optinly to be a valuable tool to my website design. I would recommend this application to anyone interested. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

What I don't like about Optinly is that some of their integration partners don't work. For example, the Zoho CRM integration does not work. The tab is there, but it shows Failed every time I try to sync the two. Review collected by and hosted on G2.com.

Karsten D.
KD
Karsten D.
𝕃𝕖π•₯'𝕀 π•˜π•£π• π•¨ π•ͺ𝕠𝕦𝕣 π•“π•¦π•€π•šπ•Ÿπ•–π•€π•€!
Small-Business (50 or fewer emp.)
"Optinly - Simply the best PopUp Tool I know."
5/5
What do you like best about Optinly?

I think, the best thing about optinly are the bunch of possibilities it adds to your popup experiences. The Analytics. The plethora of settings it provides. The targeting options. Just great.

Personally I like the ease of integrations, lots of integrations are implemented, and if you do not find yours then it provides webhooks, ease to use.

I did not use it for months, I now will surely increase the frequency of use since upcoming very interesting web projects. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Perhaps at first sight it might be a little bit overwhelming because of their options. It might make the Ease of implementation a little bit complicated for techie newbies. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"Optinly.. Easy To Use, & Extremely Effective"
5/5
What do you like best about Optinly?

Optinly's dashboard is user friendly, The drag & drop features make it very user friendly.

There is an enourmous amount of templates available for everything you can think of.

Optinly provides me with awesome ways to generate new leads,

Optinly provides more features at a much better price point.

And most importantly Optinly Offers Unbelieveable Support Which Is Extremely Important Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Honestly there is nothing to dislike. I'd be lying if I listed something here Review collected by and hosted on G2.com.

Long T.
LT
Long T.
Marketing Manager
Insurance
Small-Business (50 or fewer emp.)
"Positive overall due to its stability and ease of use, but frustrated by limited template options"
5/5
What do you like best about Optinly?

I have been using Optinly for over 1.5 years now, and what I like most about Optinly is its stability. The platform runs smoothly and quickly, and it is easy to use. The integration capability is also excellent, as it works with many email providers, offering a variety of choices. Overall, I really like Optinly because of its stability and focus. Many software platforms focus on too many features, which leads to a lack of focus on any one thing. This software just needs to do its job well and maintain stability. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

What I dislike about Optinly is probably the limited number of templates and the customization options for them. Some categories have only one or two types, offering very little variety. As a long-time user, I have noticed that Optinly hasn't added any new templates over time. The customization options for templates are also inconsistent; some templates allow adjustments to position and color, while others do not. Review collected by and hosted on G2.com.