It scales according to the nead, you can create personalization for different user segments easily. Review collected by and hosted on G2.com.

it could get expensive for small startups and there is a learning curve for for new users on stuff like A/B testing. Review collected by and hosted on G2.com.

The setup was intuitive and allowed us to experiment on our website quickly. The built-in web editor has enabled even non-developers to get an experiment up and running. Review collected by and hosted on G2.com.

Our web-based platform utilizes Gatsby and we would like to see tighter compatibility with that tech stack. This does require a developer to be involved in 100% of all experiments run on that part of our tech stack. Review collected by and hosted on G2.com.

Instant, simple testing for web content. Review collected by and hosted on G2.com.

Need a good foundation in similar systems to use full potential. Review collected by and hosted on G2.com.

These guys have been at it for a while now. They know how to make it easy to access the results you're looking for. Review collected by and hosted on G2.com.

It's a bit pricey for mine. But if it gives you the insights you're looking for then it's a sound investment. Review collected by and hosted on G2.com.

What I like best about the Optimizely platform is the ease of editing the variations to test in the visual editor. It makes it possible to run tests for those of us who do not have extensive coding knowledge. The support team was also very helpful in providing updates and answers to any questions about setting up experiences. Review collected by and hosted on G2.com.

The downside for our company was that we would run a test that was more complex than the visual editor would allow therefore needing development resources that we did not have available for testing. We felt like we could get low-hanging fruit wins, but were not able to get the big wins without coding. I would also have liked more support from our Customer Success Manager. We have had a couple since joining the platform, and they don't provide much benefit in the meetings. It would be nice to feel like we have an Optimizely expert partner, but a lot of the time I feel as if I understand the platform better than the rep. Review collected by and hosted on G2.com.

It makes it so easy to scale our experimentation program velocity, all while freeing up our engineering team's bandwidth and providing easy to read A/B test results Review collected by and hosted on G2.com.

Sometimes there's a tiny lag between the control and the new variant's design - it's very minor, but can look a little off to users. I don't think it's meaningfully impacted results. Review collected by and hosted on G2.com.

The A/B Testing ability with Optimizely Web Experimentation is perfect.

This tool allows easy innovation acceleration.

Effective integration with Wordpress Page Builder.

Nice WYSIWYG editor functionalities.

Excellent personalization. Review collected by and hosted on G2.com.

Optimizely Web Experimentation was easy to implement on my initial point of using the platform and the performance is good and no dislike at all. Review collected by and hosted on G2.com.

Flexibility and useful analysis of the adoption of the features that we are planning to have in our solution. We are using the audience to measure the success of the features. As far as I could investigate there are no other tool able to provide the features from optimizely Review collected by and hosted on G2.com.

I couldn't find something to hate so far. One thing that could be more easy to understand is why some of the toggles are disabled and how it is possible to enable them. Review collected by and hosted on G2.com.

Optimizely makes web experimentation easy to implement while remaining extremely powerful if you need it to be. The point-and-click web editor makes setting up quick copy A/B tests easy for even non-technical users to do, while the ability to add custom CSS and Javascript allow you to do just about anything you want. Setting up event/conversion tracking is easy to do. The ability to share links to preview and test individual A/B tests before they're published, as well as being able to share links to the test result pages without needing users to log in makes keeping stakeholders involved in how a test is doing easy. When I moved to a new company, I advocated for the acquisition of Optimizely for A/B testing right away. The choice was simple. Review collected by and hosted on G2.com.

I really don't have many dislikes of Optimizely's product. It has never failed me, and I have not run into any major technical issues that have limited me from running a test. However, I will say that their offering is not the cheapest. I really do think the saying, "You get what you pay for" comes into play here. Optimizely shines compared to the alternatives. Review collected by and hosted on G2.com.

The User interface is extremely user friendly and easy to use. It also helps collaborators contribute. Customer support is great too. Review collected by and hosted on G2.com.

The reporting tools are somewhat one dimensional and could be easier to share results with stakeholders and management. Review collected by and hosted on G2.com.