Optimizely Feature Experimentation Reviews (117)

Reviews

Optimizely Feature Experimentation Reviews (117)

4.3
117 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and flexibility of Optimizely Feature Experimentation, highlighting its ability to streamline A/B testing and feature rollouts. Many appreciate how it enables teams to make data-driven decisions quickly, although some note that the initial setup can be complex and the pricing may be high for smaller businesses.

Pros & Cons

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Vipin K.
VK
Vipin K.
PPC Manager- GoogleAds, FacebookAds & Bing Ads Expert PPC Lead Generation Specialist
Small-Business (50 or fewer emp.)
"Allows experimentation across web, mobile, and server-side apps"
5/5
What do you like best about Optimizely Feature Experimentation?

This breadth of coverage allows teams to test and optimize different parts of the user journey, leading to potentially larger impact. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

API calls for feature variations can introduce slight latency in some applications Review collected by and hosted on G2.com.

AV
Aadarsh v.
Small-Business (50 or fewer emp.)
"Make comparison easier and better."
5/5
What do you like best about Optimizely Feature Experimentation?

I need a alternative, G2 search helps to decide better, fast than any GPT's available Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I feel some UX can be better, likely on filters.... Review collected by and hosted on G2.com.

Aditya Pratap S.
AS
Aditya Pratap S.
Small-Business (50 or fewer emp.)
"My personal Review on Optimizely Feature Experimentation"
4/5
What do you like best about Optimizely Feature Experimentation?

Data-Driven Decision Making,Personalization and many more

I appreciate how Optimizely Feature Experimentation enables organizations to innovate Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

some time it become complex to use, Cost and also privacy can be a issue. Review collected by and hosted on G2.com.

YG
Yakkaluru G.
Director - Products
Financial Services
Small-Business (50 or fewer emp.)
"Industry Expert tool for feature experimentation"
4.5/5
What do you like best about Optimizely Feature Experimentation?

Their web Interface is highly interactive unlike other Optimizely platforms. It's Simple & easy to do A/B tests for different age groups. Optimizely helped us to do multiple user acceptance testing, the results were reliable & quick too. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Usage on mobile is not at all responsive & difficult to use it when away from laptop. It's hard to change the feature once setup in the A/B test & no regression tests available. We still need developers support though it's no-code solution. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature...

Hi Yakkaluru,

Thanks for also leaving us a review on Feature Experimentation! Once again, it would be much appreciated if you could always let your Customer Success Manager know about your product-related feedback. They'll be able to pass it onto our product team.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Works perfectly for my teams since we are a service company"
4.5/5
What do you like best about Optimizely Feature Experimentation?

The web experimentation mainly becuase we get a lot fof website projects and it is very difficult to develop since on local it performs slightly different but on live servers it becomes poor. optimizely helps us to fix that problem with the visual editor Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not much really. it is a good platform for us and I get what i need. Review collected by and hosted on G2.com.

Hari S.
HS
Hari S.
Software Engineer
Small-Business (50 or fewer emp.)
"Consultant"
4/5
What do you like best about Optimizely Feature Experimentation?

I like UI performance and its features of scalelablity and integration of its API Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I don't have dislikes about this product Review collected by and hosted on G2.com.

Prasanth G.
PG
Prasanth G.
Product Manager
Small-Business (50 or fewer emp.)
"A hero tool that helps to take quality decisions in product build phase"
4.5/5
What do you like best about Optimizely Feature Experimentation?

1. I Liked the geographic location-wise breakdown when used on the pricing page feature.

2. Snowflake made our lives easier by allowing us to collaborate with internal data with feature experimentation data for better analysis.

3. SDKs are easy to integrate seamlessly, which helped us to go live in less time. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

1. UI is not responsive. Doesn't give a good view when opened on mobile.

2. I still need developer intervention though it's mentioned no/low code tool.

3. Often confusing how to change the configuration each time we change the test elements. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature...

Hi Prasanth,

Thanks for also leaving Optimizely Feature Experimentation a review! We love to see that you're an Optimizely Digital Experience Platform user. It would be great if you could share your detailed feedback on how we could improve user experience with your Customer Success Manager or you can leave us a message at reviews@optimizely.com.

Verified User in Real Estate
AR
Verified User in Real Estate
Mid-Market (51-1000 emp.)
"Must us feature for beta and AB testing"
4.5/5
What do you like best about Optimizely Feature Experimentation?

It is easy to use once integrated and very adaptable for all consumer applications I have worked on in my professional experience. Also helps in experimenting features on certain targeted audiences before doing a complete release. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It is a bit expensive based on its feature. set Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Verified User in Automotive
Small-Business (50 or fewer emp.)
"It is good to start with."
3.5/5
What do you like best about Optimizely Feature Experimentation?

It's basic features are user friendly so I will say get a hold of it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not dislike but there is a room for improvement. Review collected by and hosted on G2.com.

WW
Wahmad W.
Digital Marketing Specialist
Enterprise (> 1000 emp.)
"Easy to update and learn the new changes"
4.5/5
What do you like best about Optimizely Feature Experimentation?

We have used the Optmizely feature to upgrade our content management system from the back end and it turned out easy and flexible to work with. We have now updated our front-end content management tool and it's all really easy to learn and work with. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I really do not think there were any. We implemented the tool and it was easy to upgrade all of our old versions to the new. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature...

Hi Wahmad,

Thanks for leaving us a review! It's great to hear that Feature Experimentation is working great to fulfill your business needs. If you ever have any questions or concerns surrounding your use of our product in the future, please let you Customer Success Manager know as soon as possible or leave a message at reviews@optimizely.com.