The statistical significance tracking – alerting the user once it is reached Review collected by and hosted on G2.com.

can be a bit slow to load, especially segmentation Review collected by and hosted on G2.com.

Being able to test and activate fully the feature in live via backends and apps Review collected by and hosted on G2.com.

Need of implementation in all backend API meaning its x times number of API we have in a flow Review collected by and hosted on G2.com.

I like the Optimiely REST API most since it allows for so much more customization to the base product, which by itself is awesome. Apart from this, I also like the modern-looking and easy-to-navigate dashboard which does a great job of organizing all the things it has to offer to the user. Review collected by and hosted on G2.com.

I would say there are some missing features with the REST API like the contributors API which is operational for the legacy products but not Feature Experimentation. Review collected by and hosted on G2.com.

I think optimizely can be best way in making a better digital experience.

We can personalize accordingly whatever we want to see or follow instead of unwanted things.

Another thing i liked is the web development testing feature - This can be so useful for web developers

We can easily choose our target audience Review collected by and hosted on G2.com.

As of now i didn't found any negative thing.

But optimizely can improve the theme they are using in UI. Some colorful and pictorial representations may be more effective.

Specially dark theme can be changed as light

It will lookmore better. ( i mean black bg)

This is just my opinion not any negative Review collected by and hosted on G2.com.

The best thing I like about the Optimizely's Feature Experimentation service is that they offer best in class tools for optimizing the digital experience in a way that can help in significantly improving the customer experince!! Tools for A/B testing and personalisation and feature flagging really imporves the bussiness and organization flow...Overall Love it! Review collected by and hosted on G2.com.

Nothing much to dislike..However more work could be carried out on third party integration and giving seemless experience...although the it already outperforms the available tools in the market but still slight improvemnt could make it best! Review collected by and hosted on G2.com.

Optimizely is very good at allowing us to try new features, experiment with features and set up custom audiences. Review collected by and hosted on G2.com.

The part that we have more issues with is to setup multiple experiments for different platforms that use the same feature flag simultaneously. This is something that we can't do with optimizely today and it hurts is. Review collected by and hosted on G2.com.

Optimizely's intuitive interface and real-time insights are a game-changer for me. It seamlessly integrates into our workflow, making feature testing a breeze. It's personalized analytics elevate decision-making, providing unique insights into our users behavior. I think that it's a must-have for efficient and data-driven experimentation. Review collected by and hosted on G2.com.

I think that optimizely is fantastic, but the learning curve for new users and the pricing structure could be more user-friendly. Simplifying onboarding and exploring flexible pricing options would make it even better. Review collected by and hosted on G2.com.

I like that it is easily configuration and you can manage various audiences within the same experiment. Setting up a test is very easy and doesnt take much time at all. Review collected by and hosted on G2.com.

I am not a big fan of the reporting the Optimizely has. I am not able to gather all the insights I need to determine next steps for an experiment. Review collected by and hosted on G2.com.

It makes it easy to test various aspects of a page. The possibilities are almost endless as to what you can test! Review collected by and hosted on G2.com.

The UX is a little hard to learn and can be clunky at times. Review collected by and hosted on G2.com.

Optimizely feature experimentation is best for applying the customers views and making it easy to work with. Review collected by and hosted on G2.com.

Even though it is one of the best experimentatuon, it needs some improvement in the visualization of the dashboard Review collected by and hosted on G2.com.