[
OpenTex... Reviews
](https://www.g2.com/products/opentext-web-cms/reviews)

[
OpenTex... Reviews
](https://www.g2.com/products/opentext-web-cms/reviews)

# OpenText Web CMS Features

##### 
## Content (9)

Content Authoring

Drafting and publishing content is intuitive and non-technical.

Rich Text Editor

Formatting content is straight-forward and painless.

Versioning

Keep track of incrementally changing versions of the same content.

Plug-ins/Widgets/Apps

Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.

Approval Process

Can easily institute an approval routing process between authors and editors.

Content Scheduling

Easily schedule content to be published at a certain time and in a certain order.

Asset Management

System allows the storage and management of rich media files.

Internal Search

Able to search your content based on keyword, metadata, tags, etc.

Content Repository

Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.

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##### 
## Design (4)

Breadth of Pre-Built Templates

The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.

Mobile

Effective mobile templates are available and easily customizable.

Branding/Themes

Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.

Customization

The visual appearance of webpages can be easily customized to fit your site’s needs.

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##### 
## Platform (8)

User Community

The system has a large and interactive community of users.

SEO

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

Flexible Navigation Structures

Able to build out different and multiple taxonomies to store and index content.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enterprise Scalability

Provides features to allow scaling for large organizations or an expansive web presence.

Internationalization

Enables users to view and interact with the same content in multiple languages.

Dashboards and Reports

Access pre-built and custom reports and dashboards.

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

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##### 
## Analytics (6)

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior.

Reports & Dashboards

Create reports and dashboards to analyze results of campaigns.

Personalization

Streamlines personalization by integrating customer data repositories into systems that deliver content.

Marketing Automation

Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.

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##### 
## Content Management (3)

Customizable Templated Workflows

Suggested workflows that can be adopted as is or adapted to fit business needs.

Asset Management

System allows the storage and management of rich media files.

Portals and Sites

Able to create user portals and sites.

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##### 
## Design & Development (3)

No-Code App Development

Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.

Low-Code App Development

Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.

Self-Service Capabilities

Customers have a route to update account details, payments and information themselves.

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##### 
## Agentic AI - Web Content Management (2)

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

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##### 
## Agentic AI - Digital Experience Platforms (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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[

 ![Adobe Experience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-experience-manager.svg "Adobe Experience Manager")

Sponsored

Adobe Experience Manager

4.2/5

(674)

Visit Website

](javascript:void(0))

## Top-Rated Alternatives

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4.2/5

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[

 ![Sitecore Digital Experience Platform](https://images.g2crowd.com/uploads/product/hd_favicon/770a3ce4f4ecfe957b22dae9bd132c26/sitecore-digital-experience-platform.svg "Sitecore Digital Experience Platform")

Sitecore Digital Experience Platform

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[

 ![WordPress.org](https://images.g2crowd.com/uploads/product/hd_favicon/a8f8ad7b23d4f2a855b3e1fcdaec52e9/wordpress-org.svg "WordPress.org")

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4.4/5

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[
View All Alternatives
](https://www.g2.com/products/opentext-web-cms/competitors/alternatives)

OpenText Web CMS Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")

Adobe

4.2/5

(674)

[
Compare Now
](https://www.g2.com/compare/adobe-experience-manager-vs-opentext-web-cms)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image")

Sitecore Digital Experience...

4.1/5

(606)

[
Compare Now
](https://www.g2.com/compare/opentext-web-cms-vs-sitecore-digital-experience-platform)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0eb014be18489584ef50a6c042121ce2/drupal.jpg "Product Avatar Image")

Drupal

3.9/5

(424)

[
Compare Now
](https://www.g2.com/compare/drupal-vs-opentext-web-cms)

##### Categories on G2

[
Web Content Management
](https://www.g2.com/categories/web-content-management)[
Digital Experience Platforms (DXP)
](https://www.g2.com/categories/digital-experience-platforms-dxp)

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